The GRAMMY Museum® Presents The Taylor Swift Experience™ at the Seaport District Opening November 18, 2016

Traveling Exhibit Celebrating 10-time GRAMMY® Winner
Taylor Swift Gets Its First Major Opening on the East Coast

NEW YORK–(BUSINESS WIRE)–The GRAMMY Museum® announced today the opening of The Taylor Swift
Experience™
in
New York’s Seaport
District
, the storied neighborhood in Lower Manhattan being
revitalized by The
Howard Hughes Corporation
®, which has partnered with the GRAMMY
Museum to host the exhibit. Opening Friday, Nov. 18, 2016 at 19 Fulton
Street, this will mark the first major exhibit opening for The
Taylor Swift Experience
on the East Coast following its
record-setting Los Angeles showing.

Having originally debuted at the GRAMMY Museum in Los Angeles on Dec.
13, 2014, the 10-time GRAMMY® winner’s 25th birthday, the exhibit was
expected to close in May 2015, but due to overwhelming response, was
extended through Oct. 4, 2015. The GRAMMY Museum’s most popular exhibit
to date, The Taylor Swift Experience gives visitors and
fans an in-depth look at the multi-platinum-selling artist as a singer,
musician, songwriter and producer through personal photographs and home
videos, interactive experiences, handwritten lyrics of Taylor’s
top-charting hits, and iconic performance outfits.

“Debuting The Taylor Swift Experience at our Museum
in L.A. was an incredible honor and a huge success for us,” said Bob
Santelli, Executive Director of the GRAMMY Museum at L.A. LIVE. “We
couldn’t be more excited to get this exhibit on the road for fans all
over the world to experience the remarkable singer, songwriter and
musician that is Taylor Swift, and we’re so thrilled for New York and
the Seaport District to be the first stop on this tour.”

“With entertainment being a central component of the revitalized
Seaport, we are pleased to partner with the GRAMMY Museum in bringing The
Taylor Swift Experience
to the Seaport District,” said David R.
Weinreb, Chief Executive Officer of The Howard Hughes Corporation.

On display through February 2017, the exhibit will feature:

  • Early childhood reading books as well as personal family and childhood
    photos
  • Tour costumes from Taylor’s The RED Tour and The 1989 World Tour
  • New items from the GRAMMY-winning Album Of The Year, 1989,
    which, include iconic outfits from the GRAMMY Award-winning Best Music
    Video, “Bad Blood”
  • Never-before-seen pre-Met Gala Louis Vuitton dress
  • Handwritten lyrics for Taylor’s smash hit “22”
  • Taylor’s 2009 GRAMMY Award for Best Female Country Vocal Performance
    for “White Horse”
  • The dress Taylor wore in her music video for “Mean” as well as the
    banjo used during her performance at the 54th GRAMMY Awards in 2012
  • For the first time on display, a one-of-a-kind custom-built piano used
    during The 1989 World Tour
  • And more, including additional interactive elements

Tickets to view The Taylor Swift Experience are $9 (plus
taxes and additional processing fees) and can be purchased by the public
at Ticketmaster beginning Wednesday, Oct. 19 at 10:00 am EDT. The
exhibit will be on display within the Seaport District through February
19, 2017. Following its New York showing, The Taylor Swift
Experience
will continue to travel with its next stop being
GRAMMY Museum Mississippi in Cleveland, MS.

About The GRAMMY Museum

Paying tribute to music’s rich cultural history, this 21st-century
museum explores and celebrates the enduring legacies of all forms of
music, the creative process, the art and technology of the recording
process, and the history of the premier recognition of excellence in
recorded music — the GRAMMY® Award. The GRAMMY Museum
features 30,000 square feet of interactive and multimedia exhibits
located within L.A. LIVE, the downtown Los Angeles sports, entertainment
and residential district. Through thought-provoking and dynamic public
and educational programs and exhibits, guests will experience music from
a never-before-seen insider perspective that only the GRAMMY Museum can
deliver. For more information, please call 213-765-6800 or visit www.grammymuseum.org.
For breaking news and exclusive content, follow @TheGRAMMYMuseum on Twitter
and Instagram,
and like “The GRAMMY Museum” on Facebook.

About Taylor Swift

In the fall of 2014, when Taylor Swift released her critically acclaimed
fifth album, 1989, she astounded the world by selling
almost 1.3 million albums in its debut week — a feat that had been
called impossible. Taylor is the only artist in history to have three
albums selling over one million copies in their first week of release
(2010’s Speak Now2012’s RED and
2014’s 1989). Taylor, a ten-time GRAMMY winner, is a
singer, songwriter, musician, and producer, and not only the youngest
winner in history, but the only female solo artist to win the
music industry’s highest honor, the GRAMMY Award for Album of
the Year 
twice. Taylor has an album on Rolling Stone’s
prestigious The 50 Greatest Albums of All Time (by women)
list, she is Billboard’s youngest-ever Woman of the Year and
the only artist to have been awarded this honor twice, Time magazine has
named her one the of the 100 Most Influential People in the
world and one of only eight candidates for their most prestigious honor, 2014
Person of the Year
and is the inaugural recipient of AMA’s Dick
Clark Award for Excellence
. The number of awards she has won and the
sales figures only tell part of Taylor’s story, it’s the intangibles
that elevate Taylor into the stratosphere of our pop culture planet,
allowing the 26-year old singer-songwriter to orbit in a more rarified
air. Her large-scale charitable contributions are one thing, but it’s in
the small gestures – the notes of compassion she posts on the Instagram
photos of lovelorn fans, the genuine hugs she distributes without
discretion – where Swift proves time and time again that
platinum-selling, record-setting success has not changed her inherent
nature. She is awkwardly honest and powerfully empathetic; a brazen
superfan, loyal friend, fierce protector of hearts; and one of the
world’s greatest ambassadors for the power of just being yourself.

About The Howard Hughes Corporation®

The Howard Hughes Corporation owns, manages and develops commercial,
residential and mixed-use real estate throughout the U.S. Our properties
include master planned communities, operating properties, development
opportunities and other unique assets spanning 16 states from New York
to Hawai‘i. The Howard Hughes Corporation is traded on the New York
Stock Exchange as HHC with major offices in New York, Columbia, MD,
Dallas, Houston, Las Vegas and Honolulu. For additional information
about HHC, visit www.howardhughes.com
or find us on Facebook,
Twitter,
Instagram
and LinkedIn.

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and other words of similar expression, are forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of
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and are not guarantees of future performance. Actual results may differ
materially from those expressed or implied in these statements. Factors
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risk factors in The Howard Hughes Corporation’s filings with the
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Reports. The Howard Hughes Corporation cautions you not to place undue
reliance on the forward-looking statements contained in this release.
The Howard Hughes Corporation does not undertake any obligation to
publicly update or revise any forward-looking statements to reflect
future events, information or circumstances that arise after the date of
this release.

Contacts

For The GRAMMY Museum:
Crystal Larsen, 213.763.2133
clarsen@grammymuseum.org
or
For
The Howard Hughes Corporation:
Caryn Kboudi, 214.741.7744
caryn.kboudi@howardhughes.com