The Hartford Ranks Philadelphia No. 13 of 100 U.S. Cities With Highest Home Fire Risk, Pledges Support

The Hartford brings Junior Fire Marshal®
program to the city and will donate a total of $20,000 to the school
district and fire department for fire safety education

HARTFORD, Conn.–(BUSINESS WIRE)–According to The
Hartford’s Home Fire Index
, Philadelphia, Pa. ranks No. 13 among the
100 U.S. cities with the highest home fire risk. The Index is based on
an analysis of the U.S. Fire Administration’s National Fire Incident
Reporting System (NFIRS)¹ and a survey conducted by The
Hartford on fire safety and prevention behaviors among the general

A home fire is reported in the U.S. every 86 seconds and 33 percent of
home fires are started by children 6-9 years old.² As part of the 70th
anniversary of The Hartford’s Junior Fire Marshal program, which is one
of the country’s oldest corporate-sponsored public education programs,
The Hartford is donating a total of $20,000 to the Philadelphia public
school district and fire department for fire safety education. The
donation is part of a larger commitment the company made to all the
cities on The
Hartford’s Home Fire Index

In addition, to the monetary donation, The Hartford will also distribute
Junior Fire Marshal educational materials to children in kindergarten
through third grade in the Philadelphia public school district. The
Hartford Junior Fire Marshal classroom kit comes with The Hartford’s
signature red fire helmets, an educator and parent guide and coloring
posters designed to introduce fire safety concepts to children.

“The Hartford is proud to bring this program to the city of Philadelphia
with the goal of empowering everyday kids to become everyday heroes,”
said Debora Raymond, spokesperson for The Hartford’s Junior Fire Marshal
program. “By having kids take an active role in reducing the fire risk
in their homes, the Junior Fire Marshal program continues our legacy of
helping communities stay safe.”

Many Philadelphia residents engage in behaviors that can increase the
risk of a home fire according to The Hartford survey. Charging a phone
overnight is considered moderate risk, yet charging a phone overnight on
your bed, leaving your kitchen with the stove on, or leaving a room with
a candle burning are considered high risk. The survey found:

  • 57 percent admitted they had charged a device (e.g., cell phone,
    tablet, laptop) in or on their bed overnight in the past year –
    compared with 34 percent nationally,
  • 65 percent said that in the past year, they have left the kitchen
    while cooking something on a stove – compared with 58 percent
  • 37 percent revealed that they have left a room with a candle lit at
    least once over the past year – compared with 37 percent nationally.

The Hartford to Host Junior Fire Marshal Day at Franklin S. Edmonds

The Hartford will host a hands-on fire safety day for students in
kindergarten through third grade at Franklin S. Edmonds School in
partnership with the Philadelphia fire department. This includes a
simulated fire and smoke demonstration in The Hartford Fire Safety
House, an opportunity to meet local firefighters, tour their fire truck
and try on gear. The event will take place at Franklin S. Edmonds School
on Tuesday, May 9 from 10 a.m. to 12 p.m. EDT.

The History of the Junior Fire Marshal Program

The Junior Fire Marshal program was started in 1947 by an employee of
The Hartford. Since the program’s inception, The Hartford has deputized
more than 110 million Junior Fire Marshals.

The company’s signature red fire helmets have been displayed proudly by
generations of children who have learned the basics of fire safety
through this innovative and educational program. The program teaches
lifesaving lessons such as Stop, Drop and Roll, Go Low in Smoke and Draw
a Home Fire Escape Plan. These lessons, along with other fun, engaging
and educational activities, help parents and teachers have meaningful
and vital fire safety conversations with children and students.

Over the years, celebrities such as Ron Howard, Dick Van Dyke, Jack
Benny, Jimmy Dean, Mr. Green Jeans and Captain Kangaroo, Carol Channing,
Red Skelton, Johnny Carson, Robert Young, Henry “the Fonz” Winkler and
Presidents John F. Kennedy and Ronald Reagan have helped The Hartford
recognize children who participated in the Junior Fire Marshal program.

For more information about The Hartford’s Home Fire Index and Junior
Fire Marshal Program, visit

1NFIRS is a voluntary reporting system run by the
Federal Emergency Management Agency based on data submitted by fire
departments from around the country. The data was standardized based on
population size and adjusted as needed to reflect the voluntary nature
of the data within the system.

2According to the National Fire Protection

3Based on an analysis of The Hartford claims data
in the city of Philadelphia between 2010 and 2016

About The Hartford Home Fire Index

The Hartford Home Fire Index is based on a study of the largest U.S.
cities with a minimum of 80,000 housing units as reported by the 2010
U.S. Census. The Hartford calculated a rate of residential fires using
the number of residential structure fires from the 2014 National Fire
Incident Reporting System (NFIRS) data, dividing by 2010 U.S. Census
housing units. The Hartford also conducted a survey on fire safety and
prevention behaviors among the general population in late 2016 and in
early 2017. Survey respondents (approximately 100 per city) were given a
score based on adoption of fire safety best practices. Standardized fire
rates and survey scores were averaged to produce a composite score for
each city.

About The Hartford

The Hartford is a leader in property and casualty insurance, group
benefits and mutual funds. With more than 200 years of expertise, The
Hartford is widely recognized for its service excellence, sustainability
practices, trust and integrity. More information on the company and its
financial performance is available at
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The Hartford Financial Services Group, Inc., (NYSE: HIG) operates
through its subsidiaries under the brand name, The Hartford, and is
headquartered in Hartford, Conn. For additional details, please read The
Hartford’s legal notice


Some of the statements in this release may be considered forward-looking
statements as defined in the Private Securities Litigation Reform Act of
1995. We caution investors that these forward-looking statements are not
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The Hartford
Debora Raymond, 860-547-4611
Davis, 860-547-8668