‘THE HURT BUSINESS’ Shines Spotlight on Mixed Martial Arts Superstars Ronda Rousey, Georges St-Pierre and More in Movie Theaters Nationwide September 29 Only

Fathom Events and the Producers of ‘Bowling for Columbine’ and
‘Fahrenheit 9/11,’ Bring the Anticipated Follow-Up to the
Critically-Acclaimed ‘Generation Iron’ to Cinemas for One Night

DENVER–(BUSINESS WIRE)–#TheHurtBusiness–Extending beyond the octagon and looking deeper into what life is really
like inside the world of mixed martial arts (MMA),THE
HURT BUSINESS: A Deeper Look into MMA
comes to movie
theaters nationwide for one night on Thursday, September 29 at 7:00 p.m.
local time. Directed by Vlad Yudin and narrated by Academy Award®
winner Kevin Costner, this event follows the daily lives of the
sport’s biggest stars, including UFC Light-Heavyweight Champion Jon
“Bones” Jones
, former UFC Light-Heavyweight Champion Rashad
“Suga” Evans
and female phenomenon Ronda Rousey, to
understand how this sport went from being shunned as “barbaric” to
becoming one of the most popular sports franchises of today. In addition
to the feature story, audiences will experience an exclusive
pre-recorded intro by Rashad Evans and an extra 15-minute featurette on
the making of the film, plus legendary fight clips.

Tickets for “THE HURT BUSINESS: A Deeper Look into MMA” can
be purchased online by visiting www.FathomEvents.com
or at participating theater box offices. Fans throughout the U.S. will
be able to enjoy the event in nearly 400 select movie theaters through
Fathom’s exclusive Digital
Broadcast Network
. For a complete list of theater locations visit
the Fathom Events website
(theaters and participants are subject to change).

Director Vlad Yudin commented, “Creating The Hurt Business has been a
real journey. We have dedicated almost two years to making this film,
working with fighters from all over the world and exploring the culture
of MMA, its origins and its continuous growth. We are very happy to be
working with Fathom Events to finally bring this project to the masses!”

The producers of “Bowling for Columbine,” “Fahrenheit 9/11” and
“Generation Iron” deliver their next cinematic punch with “THE HURT
BUSINESS
,” detailing the lives of various martial arts superstars
competing in the fastest-growing sport in the world and the struggles
and triumphs that accompany all careers in cage fighting. Besides
featuring legends such as Georges St-Pierre as well as the next
generation of fighters, this event also covers the history of mixed
martial arts fighting, from the coliseums of ancient Greece to modern
day venues such as the MGM Grand in Las Vegas. Themes of injury, both
mental and physical, are explored and the question is raised; is it
worth it to sacrifice one’s mind and body for sport?

“The world of mixed martial arts takes not only physical strength but
mental toughness,” Fathom Events VP of Programming Kymberli Frueh said.
“This event goes behind the ring to explore everything that goes into
the making of a MMA fighter from the grit and stamina to the personal
toll the sport can take on elite fighters.”

For artwork/photos related to “THE HURT BUSINESS: A Deeper Look into
MMA
,” visit the Fathom Events press
site
.

About Fathom Events

Fathom Events is recognized as the leading domestic distributor of event
cinema, and ranks as one of the largest overall distributors of content
to movie theaters. Owned by AMC Entertainment Inc. (NYSE: AMC), Cinemark
Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC)
(known collectively as AC JV, LLC), Fathom Events offers a variety of
one-of-a-kind entertainment events that include live, high-definition
performances of the Metropolitan Opera, dance and theatre productions
such as the Bolshoi Ballet and National Theatre Live’s Hamlet, sporting
events like FS1 Presents USA v Mexico, concerts with Roger Waters and
One Direction, the TCM Presents classic film series and faith-based
events such as The Drop Box and Four Blood Moons. Fathom Events takes
audiences behind the scenes and offers unique extras including audience
Q&As, backstage footage and interviews with cast and crew, creating the
ultimate VIP experience. Fathom Events’ live digital broadcast network
(“DBN”) is the largest cinema broadcast network in North America,
bringing live and pre-recorded events to 887 locations and 1,354 screens
in 181 Designated Market Areas® (including all of the top 50). For more
information, visit www.fathomevents.com.

About The Vladar Company

The Vladar Company is a media and entertainment company which focuses on
developing, financing, and packaging a library of intellectual
properties with its producing partners at leading Hollywood and
international production studios. The company is becoming a leading
producer of many genres and multiple mediums in US and international
markets, while also expanding into acquiring and distributing high
quality content.

About Generation Iron Fitness Network

Generation Iron Fitness Network is the first ever digital space
broadcasting original video content for all things bodybuilding & MMA.
Providing premiere contest coverage, news and cutting edge original
shows – the network’s vision is to deliver all aspects of MMA &
bodybuilding instantly to fans across the globe. No limitations. No
missed opportunities. Just pure groundbreaking bodybuilding.

Contacts

Fathom Events
Jessica Nelson, 720-262-2753
jnelson@fathomevents.com
or
Katherine
Schwappach, 720-262-2713
kschwappach@fathomevents.com
or
Scoop
Marketing for Fathom Events
Erik Stein, 818-761-6100
estein@solters.com
or
Anderson
Group Public Relations

Liza Anderson, James Weir & Lauren Torrez
323-655-1008
AGPR@AndersonGroupPR.com