The Krispy Kreme® Hot Light™ is Coming to New Jersey

Six shops to open in Bergen and Hudson Counties

WINSTON-SALEM, N.C.–(BUSINESS WIRE)–Krispy Kreme Doughnuts, Inc., (NYSE:KKD) today announced it has signed a
development agreement with Entrepreneurs, LLC, to open six shops in
Bergen and Hudson counties in New Jersey over several years.

Karl Halligan, John Mondry and Thomas Gallagher are partners of
Entrepreneurs, LLC. Halligan and Mondry have been involved in various
restaurants for more than 10 years.

Krispy Kreme is an iconic brand that provides an experience
unlike any other,” said Patricia Perry, Krispy Kreme Doughnuts’ Vice
President, Global Franchise Development. “We are confident our partners
at Entrepreneurs, LLC, will provide that experience to customers in New
Jersey using their extensive background in the restaurant industry.”

Halligan said now is the ideal time to open shops in New Jersey because
of the growing demand for Krispy Kreme brand products.

Krispy Kreme is such a classic brand and we’re excited to bring
the best sweet treats and premium coffee to New Jersey,” said Halligan.
“The fan base for Krispy Kreme products is already very strong in
New Jersey, so we’re thrilled to be adding to the excitement already
surrounding the brand.”

Krispy Kreme Doughnuts is in the process of expanding its development
efforts throughout the United States, with particular focus on the
Northeast, Northwest and certain areas of the Midwest. There are
currently almost 300 shops located in 41 states.

About Krispy Kreme Doughnuts, Inc.

Krispy Kreme Doughnuts, Inc., is a global retailer of premium-quality
sweet treats, including its signature Original Glazed® doughnut.
Headquartered in Winston-Salem, N.C., the Company has offered the
highest-quality doughnuts and great-tasting coffee since it was founded
in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program,
which for decades has helped non-profit organizations raise millions of
dollars in needed funds. The Company has more than 1,000 retail shops in
25 countries. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com,
or on one its many social media channels, including www.Facebook.com/KrispyKreme,
and www.Twitter.com/KrispyKreme.

Forward-Looking Statements

Information contained in this press release, other than historical
information, should be considered forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements are based on management’s beliefs,
assumptions and expectations of our future economic performance,
considering the information currently available to management. These
statements are not statements of historical fact.

Forward-looking statements involve risks and uncertainties that may
cause our actual results, performance or financial condition to differ
materially from the expectations of future results, performance or
financial condition we express or imply in any forward-looking
statements. The words “believe,” “may,” “forecast,” “could,” “will,”
“should,” “would,” “anticipate,” “estimate,” “expect,” “intend,”
“objective,” “seek,” “strive” or similar words, or the negative of these
words, identify forward-looking statements. Factors that could
contribute to these differences include, but are not limited to: the
quality of Company and franchise store operations; our ability, and our
dependence on the ability of our franchisees, to execute on our and
their business plans; our relationships with our franchisees; our
ability to implement our international growth strategy; our ability to
implement our domestic small shop operating model; political, economic,
currency and other risks associated with our international operations;
the price and availability of raw materials needed to produce doughnut
mixes and other ingredients, and the price of motor fuel; our
relationships with wholesale customers; our ability to protect our
trademarks and trade secrets; changes in customer preferences and
perceptions; risks associated with competition; risks related to the
food service industry, including food safety and protection of personal
information; compliance with government regulations relating to food
products and franchising; increased costs or other effects of new
government regulations relating to healthcare benefits; and risks
associated with implementation of new technology platforms.

These and other risks and uncertainties, which are described in more
detail in the Company’s most recent Annual Report on Form 10-K and other
reports and statements filed with the United States Securities and
Exchange Commission, are difficult to predict, involve uncertainties
that may materially affect actual results and may be beyond the
Company’s control, and could cause actual results, performance or
achievements to be materially different from those expressed or implied
by any of these forward-looking statements. New factors emerge from time
to time, and it is not possible for management to predict all such
factors or to assess the impact of each such factor on the Company. Any
forward-looking statement speaks only as of the date on which such
statement is made, and the Company does not undertake any obligation to
update any forward-looking statement to reflect events or circumstances
after the date on which such statement is made.

Contacts

Krispy Kreme Doughnuts, Inc.
Sarah Roof, 336-726-8878
Corporate
Communications Coordinator
sroof@krispykreme.com