The Revlon LOVE IS ON Million Dollar Challenge Raises $2.75 Million for Women’s Health

Total Distribution Reaches $4.18M Including $1.425M in Revlon Prize
Donations

Cycle for Survival of Memorial Sloan Kettering Wins $1M Grand Prize
Donation

NEW YORK–(BUSINESS WIRE)–Revlon today announced the winner of its LOVE IS ON Million Dollar
Challenge
, the company’s new crowdfunding philanthropic platform.
Beginning in September, organizations dedicated to women’s cancer, heart
disease and diabetes, competed to raise the most funds to win a million
dollar grand prize donation from Revlon. Competitors in the Revlon LOVE
IS ON Million Dollar Challenge raised $2.75 million, with Revlon
donating an additional $1.425 million over the course of the challenge
for a total distribution of $4.18 million. Raising over $950,000, Cycle
for Survival of Memorial Sloan Kettering Cancer Center
is the top
fundraiser and winner of the grand prize donation.

Said Lorenzo Delpani, CEO of Revlon: “We are extremely proud of the
success of our LOVE IS ON Million Dollar Challenge. By using competition
to incentivize women’s health organizations to raise funds, we greatly
increased the impact of our charitable giving, which was always our
primary goal. It was particularly heartwarming to watch charities of all
sizes embrace the spirit of the Challenge by creatively activating and
engaging their supporter networks.”

“All of us at Memorial Sloan Kettering are delighted that Cycle for
Survival has won Revlon’s “LOVE IS ON” Million Dollar Challenge, and we
are grateful to Revlon and to our many supporters who worked together to
put Cycle for Survival on top,” said Dr. Craig B. Thompson, Memorial
Sloan Kettering’s President and CEO. “The entire million dollar prize
will be used to fund research into rare gynecologic cancers here at the
Center, supporting innovative studies that have the potential to make a
meaningful difference in women’s lives.”

The Challenge runner-up is the Cancer Research Institute, which
raised over $700,000 and received a $250,000 prize from Revlon. In
addition to the two top prizes, special ‘bonus challenges’ worth a total
of $175,000 were awarded to various organizations over the six-week
competition.

Later this month in New York City, Revlon will host a finale celebration
event for Cycle for Survival of Memorial Sloan Kettering, Cancer
Research Institute and the other top 10 Challenge fundraisers: Mary’s
Place by the Sea, Days for Girls International, Valley Girls & Guys!,
Dr. Susan Love Research Foundation, Teen Cancer America, Basic Health
International, Remember Betty Foundation, Gilda’s Club New York City,
Harboring Hearts Housing Foundation and Starting Hearts.

Revlon thanks and congratulates all participants. To see full list of
winners and all charities involved in the Challenge, please visit www.crowdrise.com/revlonchallenge.

Revlon will continue to inspire LOVE throughout the year with new
programs. For more information visit Revlon’s social channels (@Revlon)
and hashtag #RevlonMillion and #LOVEISON.

About Revlon:

Revlon is a global cosmetics, hair color, hair care and hair treatments,
beauty tools, men’s grooming products, anti-perspirant deodorants,
fragrances, skincare, and other beauty care products company, which
operates in three segments, the consumer division (“Consumer”), the
professional division (“Professional”) and Other. CEO Lorenzo Delpani’s
vision is to establish Revlon as the quintessential and most innovative
beauty company in the world by offering products that make consumers
feel attractive and beautiful. Revlon believes that its global brand
name recognition, product quality, R&D, innovation and marketing
experience have enabled it to create leading global consumer and
professional brands. Revlon’s Consumer segment global brand portfolio
includes Revlon® color cosmetics, Almay® color cosmetics, SinfulColors®
color cosmetics, Pure Ice® color cosmetics, Revlon ColorSilk® hair
color, Revlon® Beauty Tools, Charlie® fragrances, and Mitchum®
anti-perspirant deodorants. Revlon’s Professional segment global brand
portfolio includes: Revlon Professional®, CND®, including CND’s Shellac®
brand 14+ day nail color and Vinylux® weekly nail polish, and American
Crew® men’s grooming products. Websites featuring current product and
promotional information can be reached at www.revlon.com,
www.almay.com,
www.mitchum.com,
www.revlonprofessional.com,
www.americancrew.com
and www.cnd.com.

Contacts

Press:
Revlon Global Public Relations
Victoria Ashley,
212-527-4137
Victoria.Ashley@revlon.com
or
Lippe
Taylor
Andrea Halpern, 212-598-4400 x 129
ahalpern@lippetaylor.com