This February, Ideal Protein Puts the Spotlight on Heart Health

Maintaining a healthy weight can help prevent heart disease, the
leading cause death in the United States

GATINEAU, Quebec–(BUSINESS WIRE)–#IdealProtein–Heart disease is the leading
of U.S. men and women, and responsible for 1
in 4 deaths
, more than
all forms of cancers
combined. During February’s Heart Health
observance, Ideal
, provider of a medically designed weight management
protocol, joins cardiologists and other physicians across North America
to promote heart health, by offering tools and education to reach and
sustain a healthy weight.

Tim Callahan, President of Ideal Protein, said, “Heart disease is the
leading cause of early mortality in men and women, especially those aged
55-70 – the baby boomers. In fact, over 70% of people aged 60-79 have
some form of cardiovascular disease. Although smoking rates are down in
this population, obesity rates are way up. At the heart of the matter,
we owe so much to this generation, and they have not had the resources
to address the problem. Reaching and maintaining a proper weight can
help them achieve sustained heart health and live the long, healthy
lives they deserve.”

Over two-thirds
of people
in the U.S. are overweight or obese. Excess weight is associated
metabolic syndrome, coronary heart disease, stroke,
hypertension, and type 2 diabetes. The American Heart Association (AHA)
and the American College of Cardiology (ACC) recommend
that obesity be treated as a chronic disease that requires ongoing
medical oversight.

“In protecting heart health, avoiding obesity is critical, especially as
we age,” said Douglas W. Rothrock M.D., Board-Certified cardiologist and
Chief Medical Advisor of Ideal Protein. “In my practice, I offer my
patients preventative tools to maintain an optimal weight and improve
their parameters of metabolic and cardiovascular health, keeping them
healthy for the long term.”

Heart disease associated with overweight and obesity can come with
sudden, serious consequences. A heart
occurs when blood flow to the heart is blocked. Usually, the
first sign of a heart attack is loss of consciousness and a faint or
absent pulse. Some people experience intense and uncomfortable chest
pain or pressure, shortness of breath, nausea or vomiting. Cardiac
is more of an “electrical” problem, and occurs when the heart
stops beating and is unable to pump blood to the lungs, brain, and other

Unfortunately, the signs of cardiac distress can be easily missed or
ignored, especially in women. Almost two-thirds
of women
who die suddenly of heart disease have not had previous
symptoms. Although both sexes can experience chest pressure, heart
attacks can occur in women without any chest sensation at all. Symptoms
in women
include shortness of breath, pressure or pain in the
abdomen, lightheadedness, upper back pressure or extreme fatigue. Fewer
women than men survive
their first heart attack.

“By nature, many women tend to place others before themselves. Sometimes
they put their own health on the back burner, even minimizing the
warning signs of heart disease – which can be so different than the
symptoms in men,” Callahan continued. “It is critical that we encourage
women to address their heart health. A comprehensive, education-based
lifestyle building and lifestyle living approach to weight loss and
weight maintenance can support women on their heart health journey.”

According to the American
Heart Association

  • About 85.6 million Americans are living with some form of
    cardiovascular disease or the after-effects of stroke.
  • About 2,150 Americans die each day from heart disease, stroke and
    other cardiovascular diseases, about one every 40 seconds.
  • About 735,000 people in the U.S. have heart attacks each year. Of
    those, about 120,000 die.

The Ideal
Protein Protocol
, a four-phase, low carbohydrate, moderate protein,
ketogenic weight management solution, employs a science-based approach
to weight loss and weight maintenance, with a focus on lifestyle living
and lifestyle building. The pillars of the Ideal Protein Protocol are
nutritional guidance, ongoing coaching and support, education, and
medical oversight.

To join the ranks of doctors fighting obesity, visit Doctors Fighting
Obesity on Facebook
or follow @DrsFightObesity on Twitter.

About Ideal Protein

The Ideal Protein Protocol is medically designed and developed and is
consistent with evidence-based guidelines for long-term weight loss
management. The approach is a proven, four-phase protocol that features
two key components: a 12-month stabilization period and healthy
lifestyle education to help maintain long lasting results. It
incorporates ongoing one-on-one coaching, customized lifestyle guidance
tools, access to educational, inspirational and interactive resources,
and a plan that is outcomes-focused to help maintain healthy, long-term
results. The protocol tackles the root cause of Metabolic Syndrome – the
body’s overproduction of insulin – by restricting consumption of sugars
and carbohydrates, achieving optimal results through lowering poor fat
intake, while maintaining adequate protein intake to preserve muscle
mass. The protocol is available through licensed healthcare providers,
trained clinics and coaches. For more information, visit


Media Contact for Ideal Protein:
(818) 610 0270