NEW YORK–(BUSINESS WIRE)–$PVH #fashion—PVH
Corp. [NYSE:PVH] announced today agreements in principle for
multi-year marketing partnerships for its IZOD Golf brand with
three-time PGA Tour winner Scott Piercy and 2015 PGA Tour
champion David Lingmerth. As brand ambassadors, both Piercy and
Lingmerth will wear IZOD Golf apparel on-course, making their
first appearance of 2017 during this week’s Sony Open in Hawaii.
Off-course, the players will contribute to future product design and
development. This marks the second time IZOD has partnered with
“We’re extremely excited to renew our partnership with Scott and develop
our relationship with David,” said Mike Kelly, Executive Vice President
of Marketing for PVH. “They both embody the spirit of the IZOD
brand – as seasoned winners with a competitive spirit, and as energetic
players who are poised for continued success. We look forward to working
with both champions as they continue their careers and build upon their
Piercy and Lingmerth will wear the complete IZOD Golf line
consisting of shirts, pants, belts and socks. They will also be featured
across IZOD’s website and social media channels. All IZOD Golf
apparel seen on tour will be available for consumer purchase at
participating national retailers in the U.S.
“It’s a pleasure to reunite with an iconic American golf brand like IZOD,”
said Piercy. “I have the best team on the tour and IZOD is
such an important part of it.”
“It is a tremendous honor and big step in my career to partner with a
brand that I have long recognized and admired,” said Lingmerth. “I’m
looking forward to working with Team IZOD and honored to join
Scott on the pro roster.”
Piercy was a runner-up in the 2016 U.S. Open Championship and most
recently won the 2015 PGA Tour Barbasol Championship. Lingmerth broke
into the top 50 in the world rankings in 2016 and most recently won the
2015 PGA Tour Memorial Tournament.
About PVH Corp.
With a history going back over 130 years, PVH has excelled at growing
brands and businesses with rich American heritages, becoming one of the
largest apparel companies in the world. We have over 30,000 associates
operating in over 40 countries and over $8 billion in annual
revenues. We own the iconic Calvin
Warner’s and Olga brands,
and market a variety of goods under these and other nationally and
internationally known owned and licensed brands.
*The Speedo brand is licensed for North America and the Caribbean
in perpetuity from Speedo International, Limited.
Treasurer, Senior Vice President
Development and Investor Relations