Tide® Professional Allows Athletes and Families to Focus on Rio 2016 Olympic Dreams, Not Laundry
P&G ProfessionalTM drop-off laundry
service estimated to wash more than 500 million linens
CINCINNATI–(BUSINESS WIRE)–Every four years, the best athletes in the world gather for two weeks to
show off their athletic prowess and abilities while, hopefully, picking
up a few medals along the way. The Rio 2016 Olympic Games are the
ultimate display of dedication, hard work and focus, but behind the
scenes all those leotards, swim suits, shorts, towels and linens need to
be cleaned. To help keep the eyes of the world on the competition and
not the clothes, P&G Professional, the away-from-home division of
Procter & Gamble, is helping sponsor the P&G Family Home in Rio by
offering free laundry services to athletes and their families.
For the third consecutive time, P&G Professional has set up Tide
Professional laundry stations at the P&G Family Home at the Rio 2016
Olympic Games to collect the linens and clothing from athletes and their
families. These items are washed in the Tide® Professional
Laundry System and returned clean and folded. This year it’s estimated
that more than 500 million linens alone will be washed for athletes and
families from more than 45 countries!
“We’re excited to once again help sponsor the P&G Family Home this year
at the Rio 2016 Olympic Games,” said Paul Edmondson, commercial
director, P&G Professional. “Knowing that the fit and feel of an
athlete’s uniform can impact his or her performance on the field, the
floor or in the pool, we’re proud to provide the same level of clean
that these competitors have come to expect at home on the largest stage
in the world with Tide Professional. By taking on laundry duty in Rio,
we’re happy that these world class athletes and their families can focus
on what’s really important when working to bring home the gold!”
The Tide Professional System includes a near-neutral pH detergent, Downy
fabric softener, and a whiteness enhancer – all formulated to work
together to deliver the clean, soft linens and towels customers have
come to expect. The system’s near-neutral pH formula and added Tide
Professional Whiteness Enhancer also helps protect fabric integrity,
keeping sheets, towels and garments looking new longer and helps to
reduce linen replacement costs by up to 15 percent1.
For additional information about the Tide Professional Laundry System,
visit https://pgpro.com/brands/tide-professional/.
About Procter & Gamble Professional
P&G Professional is the away-from-home division of
Procter & Gamble, serving the foodservice, building cleaning and
maintenance, healthcare, hospitality, food/drug/mass, and convenience
store industries. P&G Professional offers complete solutions utilizing
its parent company’s scale, trusted brands and strengths in market and
consumer understanding. P&G Professional features such brands as Dawn®
Professional, Mr. Clean® Professional, Comet®
Professional, Spic and Span® Professional, Bounty®,
Safeguard®, Febreze® Professional, Swiffer®
Professional, Tide® Professional, and its own brand, P&G Pro
Line®. Please visit http://www.pgpro.com
for the latest information about P&G Professional’s solutions and
services.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®,
Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®,
and Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please visit http://www.pg.com for
the latest news and information about P&G and its brands.
1Up to 15% linen savings vs. leading alkaline system in
50-cycle test.
Contacts
P&G Professional
Renee Buchanan, 513-983-2962
buchanan.rd@pg.com
or
Citizen
Relations for P&G Professional
Molly Crabill, 949-614-6156
molly.crabill@citizenrelations.com
