Time Inc. Announces Inaugural “VIBES” by Sports Illustrated Swimsuit: A Music, Food and Culture Festival in Houston, Texas, in February 2017

Diplo, Miguel to Headline Two-Day Event Celebrating Launch of SI
Swimsuit 2017; U.S. Olympians Simone Biles, Aly Raisman to Be featured
in SI Swim 2017

VIP and General Admission Tickets Go on Sale Today, More Info at:

NEW YORK–(BUSINESS WIRE)–Time Inc.’s (NYSE:TIME) Sports Illustrated will celebrate the launch of
its 2017 swimsuit issue with a two-day music, food and culture
festival—“VIBES” by Sports Illustrated Swimsuit—to be held in Houston on
February 17–18. The first-of-its-kind event will feature live
performances by GRAMMY™ Award-winning artists Diplo and Miguel;
a food festival curated by Houston’s James Beard Award-winning chef
Chris Shepherd and special appearances by the models of Sports
Illustrated Swimsuit Class of 2017.

Taking over Post HTX in downtown Houston, “VIBES” will kick off on
Friday with an open to the public meet and greet, giving fans a chance
to come meet the models and experience the world of SI Swim. The
ticketed portion of the event will commence that evening with a food
festival featuring favorites from well-known national and regional
chefs: Chris Shepherd, Underbelly; Hugh Acheson, Five &
Ten, The National, Empire State South and The Florence; Graham Elliot,
Graham Elliot Bistro; Terrence Gallivan and Seth Siegel Gardner,
The Pass & Provisions; and Tyson Cole, Uchi and UchiKo. Day
one will culminate with a VIP performance by R&B sensation Miguel.
The festival lineup continues Saturday with local Houston musicians,
followed by headliner Diplo.

Olympic Gold Medalists Simone Biles and Aly Raisman make
their SI Swimsuit debut in the 2017 issue. Biles, who lives and trains
in the Houston area, and Raisman, were photographed by James Macari
against the backdrop of the VIBES festival, with shoots taking place
around Houston at the World Champions Center, the North Houston Skate
Park and the Lillie and Hugh Roy Cullen Sculpture Garden. Get a sneak
peak of their exclusive SI Swimsuit shoot here: http://on.si.com/2jzCFr1

“We couldn’t be more excited to bring the SI Swimsuit experience to
America’s fourth-largest city less than two weeks after the Super Bowl,
the biggest event in sports, takes place in Houston,” said MJ Day, SI
Swimsuit editor. “This year’s ‘VIBES’ event will be an all-new and
expanded experience, offering fans a cultural festival that spotlights
not only the amazing stars of the iconic Swimsuit issue, but the best in
food, music and more.”

“Houston is thrilled to be the home of the 2017 Sports Illustrated
Swimsuit launch and music, food and culture festival,” said Mike
Waterman, president of the Greater Houston Convention and Visitors
Bureau. “As the culinary and cultural capital of the South, we think
this event is a perfect opportunity to work with an iconic brand like
Sports Illustrated to showcase Houston to the world.”

Tickets for “VIBES” by Sports Illustrated Swimsuit will be available for
purchase today at SI.com/SwimsuitVibes

VIP All Access
(Friday & Saturday): $250
VIP Friday: $150
VIP Saturday:
General Admission Saturday: $35

“VIBES” by Sports Illustrated Swimsuit caps off launch week of the 2017
edition. Earlier in the week, SI Swimsuit will reveal this year’s highly
anticipated special content, including the 2017 cast of models, cover
star, issue debut, a live-streamed red-carpet launch party in New York
and more.

The inaugural “VIBES” festival is the latest live event offering from
Sports Illustrated Swimsuit. In the past two years, SI Swimsuit has held
launch week fan festivals in New York City, Miami and Nashville,
attracting more than 100,000 fans. In 2016, Sports Illustrated also
hosted the inaugural “Summer of Swim” festival and concert at on the
iconic Coney Island Boardwalk.

Official presenting partners of the 2017 “VIBES” by SI Swimsuit festival
include Lexus, DirecTV™ Now and Edge.

For the latest news and announcements, follow SI Swimsuit on social and
check back regularly for event updates at SI.com/SwimsuitVibes.

**Details and talent appearances are subject to


The Sports Illustrated Swimsuit franchise (www.SI.com/Swimsuit)
reaches more than 70 million US adults annually and more men 18 to 34
than the Super Bowl. The iconic franchise spans 20 product extensions,
along with a vibrant experiential marketing business. Since debuting in
1964, Swimsuit has become a pop-culture phenomenon and a revered
launching pad for successful careers in TV, fashion, business and film,
including those of Elle Macpherson, Kathy Ireland, Cheryl Tiegs, Tyra
Banks, Heidi Klum, Kate Upton, Chrissy Teigen and Ashley Graham. The
fashion industry describes SI Swimsuit as the “Oscars of Swimwear,” as
an appearance in the issue is a crowning achievement for swimsuit and
accessory manufacturers.

Website: www.SwimDaily.com
App: iOS


Time Inc. (NYSE:TIME) is a leading content company that engages over
150 million consumers every month through our portfolio of premium
brands across platforms. By combining our distinctive content with our
proprietary data and people-based targeting, we offer highly
differentiated end-to-end solutions to marketers across the multimedia
landscape. Our influential brands include People, Time, Fortune, Sports
Illustrated, InStyle, Real Simple and Southern Living, as well as more
than 50 diverse titles in the United Kingdom. Time Inc. has been
extending the power of our brands through various acquisitions and
investments, including Viant, an advertising technology firm with a
specialized people-based marketing platform; The Foundry, Time Inc.’s
creative lab and content studio; and the People Entertainment Weekly
Network (PEN). The company is also home to celebrated events, such as
the Time 100, Fortune Most Powerful Women, People’s Sexiest Man Alive,
Sports Illustrated’s Sportsperson of the Year, the Essence Festival and
the Food & Wine Classic in Aspen.


The Greater Houston Convention and Visitors Bureau (GHCVB), also known
as Visit Houston, is the primary sales and marketing arm of the city of
Houston and Harris County. The mission of the GHCVB is to improve the
economy of Greater Houston by attracting conventions, tourists and film
projects to the area through sales and marketing efforts.


The ex-Barbara Jordan Post Office, a historic landmark for the City of
Houston, has now been transformed into a temporary site to host events
in Downtown Houston. Renamed Post HTX, the event center controls over 16
acres of land and over 500,000 square feet of indoor space. Located on
the corner of Buffalo Bayou, I-10, and I-45, the site is at the front
door of Downtown Houston and controls visibility from the two largest
highways in the City. The downtown post office was acquired by Lovett
Commercial in 2015 and is currently in the planning stages of a
mixed-use metropolitan lifestyle center with retail, residential,
entertainment and office.


Rogers & Cowan
Jessica Sciacchitano,
Howard, 212-878-5079

Scott Novak, 212-522-2687
Leonard, 212-522-0361