Expo Slated to Debut in New Orleans at the 2016 ESSENCE Festival New
Orleans Presented by Coca-Cola
NEW YORK–(BUSINESS WIRE)–Time Inc.’s ESSENCE will create an all-access beauty extravaganza during
two exciting events: The Best in Black Beauty Awards, a
fun-filled beauty carnival-themed event celebrating the magazine’s
annual feature that will be held in New York City on April 21, and the
new Beauty & Style Expo, the ultimate experience in all
things beauty and glam that will take place at the 2016 ESSENCE Festival
held during Fourth of July Weekend in New Orleans, Louisiana.
Selected by over 1,000 ESSENCE BeautyBox subscribers and insider
panelists, the annual ESSENCE Best in Black Beauty Awards, one of
the magazine’s most beloved franchises, features a list of the hottest
people, places and products that are transforming beauty for the
African-American audience (Essence.com/BestInBlackBeauty.)
The invitation-only carnival-themed event will host over 150 beauty
industry mavens, celebrities and social media influencers. In addition,
an on-site activation will feature the ESSENCE BeautyBox, the monthly
subscription service curated by the beauty experts at ESSENCE.
During The Best in Black Beauty Awards event, attendees will also
get an exclusive sneak preview of the first-ever ESSENCE Beauty &
Style Expo, which will take place during the ESSENCE Festival July
1–3 in New Orleans at the Ernest N. Morial Convention Center. Attendees
will be inspired to celebrate their beauty as they enjoy tutorials and
seminars with celeb beauty experts and icons, fashion presentations with
style trendsetters, complimentary style consultations, mini makeovers,
giveaways and so much more! Register now for the Beauty & Style Expo
The Beauty & Style Expo will run for three days during the
ESSENCE Festival, offering guests an exciting range of experiences:
Glam School: See how-to’s on new looks, like graphic eyes,
summer-proof makeup, braids and twists
Expert Exchange: Hear from ESSENCE editors, beauty bloggers and
celeb stylists on hot topics
TrendWatch: Glimpse the latest fashions fresh off the
catwalk—from swim to kids to international
Street Style: Get styled to the hilt and walk the runway in a
fashion show featuring members of the audience
“Whether it’s road-testing hundreds of products or creating experiences
for them to try products for themselves, our audience expects us to
provide the best beauty solutions and tools that will help make their
lives easier—and look fabulous at the same time!” said ESSENCE
Editor-in-Chief Vanessa De Luca.
ESSENCE has remained the #1 beauty authority for Black women for over 46
years—meeting the needs of African-American women who represent a myriad
of skin tones, body types and hair textures. Both experiences will
further demonstrate the brand’s influence in the beauty space, as it
seeks to provide the latest beauty solutions and tools for its audience.
For more information on ESSENCE, visit ESSENCE.com
or pick up the latest issue. Follow us on Twitter
to join the conversation @essence or become a fan on Facebook.
For more information on the 2016 ESSENCE Best in Black Beauty Awards
or pick up the May 2016 issue on newsstands now. Sponsors for the ESSENCE
Best in Black Beauty Awards are Colgate and ESSENCE BeautyBox.
Sponsors for the ESSENCE Beauty & Style Expo are ESSENCE
BeautyBox, My Black
Is Beautiful, Cantu, Carol’s Daughter, Crème of Nature, Dark and
Lovely, Mizani and Walmart, the Official Beauty Expo Retail Partner.
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is one of the world’s leading media companies,
with a monthly global print audience of over 120 million and worldwide
digital properties that attract more than 150 million visitors each
month, including over 60 websites. Our influential brands include
People, Sports Illustrated, InStyle, Time, Real Simple and Southern
Living, as well as more than 50 diverse titles in the United Kingdom.
ABOUT ESSENCE COMMUNICATIONS INC.
ESSENCE Communications Inc. (ECI) is the #1 media company dedicated to
African-American women, with a multi-platform presence in publishing,
live events and online. The company’s flagship publication, ESSENCE
magazine, is the preeminent lifestyle magazine for African-American
women, generating brand extensions such as the ESSENCE Festival, ESSENCE
Black Women in Hollywood and Black Women in Music, Window on Our Women
and Smart Beauty consumer insights series, ESSENCE.com,
and ventures in digital media (mobile, television and VOD). For over 46
years, ESSENCE, which has a brand reach of 14.2 million, has been the
leading source of cutting-edge information and specific solutions
relating to every area of African-American women’s lives. Additional
information about ECI and ESSENCE is available at www.essence.com.