Time Inc.’s Sports Illustrated Play Debuts Next-Generation Youth Sports Platform

SI Play Marks Its First Year of Business with Launch of
Cross-Platform Services

NEW YORK–(BUSINESS WIRE)–Powered by a series of acquisitions and platform development, Time
Inc.’s (NYSE:TIME) Sports Illustrated Play (http://www.siplay.com)
is connecting the world of youth sports by delivering digital products
and services to the fragmented youth sports market. Beginning in July,
SI Play will accelerate its growth with the launch of its
next-generation, state-of-the-art digital, mobile and social platform
for passionate and engaged youth sports participants.

SI Play’s comprehensive platform offers an unprecedented utility,
content and social experience for its growing community of 10 million
monthly users. The full-service technology enables youth sports
administrators and coaches to manage a wide range of activities, such as
online registration and payments, calendars and scheduling, professional
website creation, and team and roster management—all with the click of a
button. Other features include integrated background checks, team- and
league-wide communication tools, tournament management, data and
analytics, and team gear and fundraising.

Debuting in July, SI Play will extend its platform offering by releasing
the most robust and player friendly app that is all about simplifying
and celebrating the sports lives of players, coaches, families and fans.
It provides users the best scheduling and notification tools, including
real-time posts, updates, live game scoring and communication/chat
capabilities with other parents and team members. The app also promotes
the social sharing of content and in-game moments, allowing
user-generated content and stories, plus curated content from Sports
Illustrated and Sports Illustrated for Kids.

“As our world goes through a massive digital transformation, the youth
sports sector is still underserved by technology,” said SI Play CEO Jeff
Karp. “SI Play is devoted to supporting the nearly 40 million US kids
aged 5 to 18 who participate in youth sports. From participation to
achievement, we are passionate about creating tools and technologies to
engage, simplify and celebrate this experience for every participant who
touches the youth sports ecosystem.”

The next-generation services demonstrate SI Play’s approach to
supporting every youth athlete, coach, parent, volunteer, administrator
and fan. Karp explains that SI Play’s vision is “modernizing a
fragmented youth market that in many cases is still pushing paper.” He
says, “Unlike anything that has been in the marketplace before today, SI
Play’s new digital platform provides simple, easy and effective
solutions that enrich the overall experience for all youth sports

“As a president of a very large Babe Ruth League, I cannot tell you how
hard it is to find the right platform to manage everything from
registration, scheduling, team communication, financial records or even
something just as simple as database management,” said Tony Galarza,
President of Oviedo Babe Ruth. “When we decided to partner with SI Play
we were hoping they would be able to provide us with our missing piece
to the puzzle… and I am happy to say the missing piece has been found!
Not only have they already impressed us with their product and support,
they are now rolling out even more exciting functions with their app,
website and beefing up their already ‘top-notch’ registration system.”

SI Play’s commitment to revolutionizing youth sports has been supported
by strong partnerships and relationships with nine governing bodies
across sports including baseball, lacrosse, soccer, football,
basketball, hockey and softball that include Babe Ruth, Dixie Baseball
and Softball, US Lacrosse, USA Volleyball and others.

Sara Coughlin Noon, Managing Director, Membership and Regional
Development, US Lacrosse, commented: “Since the US Lacrosse/SI Play
partnership was established a year ago, we have been impressed with SI
Play’s improvements to the US Lacrosse league management platform USLaxteams.com.
SI Play has proven to be a very collaborative and supportive partner as
they innovate their products and services to enhance the overall
experience for US Lacrosse youth sports programs. Our event managers,
program leaders and parents have benefitted greatly from these
innovative tools such as Tourney Machine and iScore. US Lacrosse is
looking forward to continuing to improve the lacrosse experience for
players and all participants.”

In July 2015, Time Inc. announced the launch of SI Play with three
acquisitions—League Athletics, SportsSignup and iScore. These league
management platforms provided Time Inc. with a strong foundation to
create a robust platform and the opportunity to innovate and reimagine
the youth sports platform. Jeff Karp was hired as CEO of this new Time
Inc. company, which was established under the trusted Sports Illustrated
brand. A youth sports enthusiast himself, Karp participated in the
Olympic trials for tennis and now, as a parent of three daughters,
spends his weekends on the sidelines at their soccer, lacrosse and
gymnastics events. Karp joined SI Play with 15 years of experience in
the gaming industry building and creating brands, such as EA Sports, The
Sims, Need for Speed, Farmville and Words with Friends. At SI Play, Karp
has built a talented team with decades of mobile, gaming and online
experience and with a passion for youth sports.

SI Play recently accelerated its growth with the acquisition of Tourney
Machine, the leader in tournaments and one of the leaders in management
and scheduling software that enables SI Play to provide a suite of
digital and mobile management and tournament services for clubs,
organizations, leagues and governing bodies in the youth sports

For more information about Sports Illustrated Play, go to http://www.siplay.com.


SI Play (www.siplay.com)
brings together industry leaders in sports software around a simple yet
ambitious goal: to connect the world of youth sports. Since its launch
in July 2015, SI Play has gained tremendous momentum and now supports
more than 10 million active users each month across a wide range of
sports, regions and age ranges through its digital products and
services, and it has official technology partnerships with nine youth
sports national governing bodies. The company provides the platform and
tools to fuel the passion for sports and ensure a rewarding experience
for all participants.


Time Inc. (NYSE:TIME) is one of the world’s leading media companies,
with a monthly global print audience of over 120 million and worldwide
digital properties that attract more than 150 million visitors each
month, including over 60 websites. Our influential brands include
People, Sports Illustrated, InStyle, Time, Real Simple and Southern
Living, as well as more than 50 diverse titles in the United Kingdom.

SI Play CEO Jeff Karp is available for interviews. Photos are also
available upon request.


Time Inc.
Jill S. Davison, 212 522 0105
Novak, 212 522 2687