Time Warner Cable Sports today unveiled launch plans for the companys
two new regional sports networks debuting on October 1, 2012 to serve
Southern California-area sports fans. The networks, branded Time
Warner Cable SportsNet and Time Warner Cable Deportes, will
deliver the regions most comprehensive sports information,
complementing a year-round schedule of more than 120 live sports events
as the new exclusive local homes of the Los Angeles Lakers, LA Galaxy
and Los Angeles Sparks.
Beginning with the 2012-13 NBA season, the networks exclusive game
coverage will include full seasons of Lakers, Galaxy and Sparks games,
as well as CIF high school regular season and playoff contests. This is
the first time in history that all locally televised Lakers games will
be available on one network. Beyond live game coverage, Time Warner
Cable Sports is creating a daily programming schedule to give local
sports fans comprehensive in-depth coverage, fresh opinions and
behind-the-scenes insight into their favorite local teams and
personalities.
We are building Time Warner Cable SportsNet and Time Warner Cable
Deportes from the ground up to be the new homes for Southern California
sports fans, said Time Warner Cable Sports President David Rone. Our
networks are created around live coverage of some of the regions
signature franchises and represent a 24/7 commitment to give fans more
access and insight than they have ever seen before.
Added Mark Shuken, Senior Vice President and General Manager for Time
Warner Cable Sports Regional Networks, Because Southern California is
home to some of the most intensely loyal fans in the country, were
developing these networks from the fans perspective and investing in
the technology and talent needed to respect that passion. Whether in
their living rooms or on the go, fans will always be able to follow
their local teams with our multiplatform coverage.
Recognizing the importance of Hispanic consumers in Southern California,
Time Warner Cable Sports is launching Time Warner Cable Deportes, the
nations first Spanish-language regional sports network. Time Warner
Cable Deportes will broadcast all local Lakers and Galaxy games entirely
in Spanish also a first. To bring this unique and customized
experience to its audience, Time Warner Cable Deportes will feature
separate production teams, Spanish-speaking talent and a distinct
graphics package. Additionally, Time Warner Cable Deportes has built a
dedicated team that will oversee the production of original programming
including daily local sports news, a daily soccer news show and coverage
of other sports including boxing and lucha libre.
Southern California sports fans will see a talented mix of familiar and
new on-air game and news personalities, including Lakers broadcasters Stu
Lantz and Bill Macdonald on Time Warner Cable SportsNet and Adrian
Garcia Marquez and Francisco Pinto on Time Warner Cable
Deportes. Also joining the networks are two noted and highly experienced
sports journalists. Studio host Andy Adler, formerly of KNBC and
WNYW, will anchor nightly studio programming from the networks’ new
state-of-the-art technical facility and Heidi Watney, former
reporter for the Boston Red Sox and NESN, will report on and interview
teams, athletes and fans while on-the-scene.
The networks are employing the latest technology to give fans on the go
the most current coverage and updates in English and Spanish. Both
networks will feature live in-market game streaming to personal
computers and mobile devices, and an integrated interactive social media
experience catering to the unique passions that make sports a community
activity.
For more information about Time Warner Cable SportsNet, visit www.twcsportsnet.com
and for more information about Time Warner Cable Deportes, visit www.twcdeportes.com.
About Time Warner Cable
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of
video, high-speed data and voice services in the United States,
connecting more than 15 million customers to entertainment, information
and each other. Time Warner Cable Business Class offers data, video and
voice services to businesses of all sizes, cell tower backhaul services
to wireless carriers and, through its NaviSite subsidiary, managed and
outsourced information technology solutions and cloud services. Time
Warner Cable Media, the advertising arm of Time Warner Cable, offers
national, regional and local companies innovative advertising solutions.
More information about the services of Time Warner Cable is available at www.timewarnercable.com,
and www.twcmedia.com.
