TodayTix Announces $9 Million Series B Funding Co-Led By Walden Venture Capital and TYLT Ventures

Boasting One Million Users, The Mobile Theater Ticketing App
Quadrupled Sales and Users in 2015

NEW YORK–(BUSINESS WIRE)–TodayTix,
the mobile app that provides on-demand access to the best prices on
last-minute theater tickets, today announced a $9 million Series B round
of funding co-led by Walden Venture Capital and TYLT Ventures, with
participation from existing investors and influential leaders in the
theater and entertainment industry. The company also revealed the growth
of its user base to more than one million users since launching in
December 2013.

This investment will enable TodayTix to remain at the forefront of the
theater ticketing industry by investing in product innovation,
technology, geographic expansion and marketing.

TodayTix quadrupled its sales and user base from the same time last year
and now sells an average of two tickets per minute worldwide, providing
global users with a seamless, streamlined ticket buying experience
across six markets: New York City, London, San Francisco Bay Area, Los
Angeles, Washington DC and Chicago. Ninety-one percent of TodayTix users
report seeing more shows due to TodayTix, with over 45 percent of
customers seeing at least three additional shows per year; additionally,
54 percent of transactions are made by repeat customers (December 2015).

“As theater lovers and producers, Brian and I experienced the
frustrations of traditional methods of both buying tickets as consumers,
and selling tickets for our shows,” said Merritt Baer, CEO and
co-founder of TodayTix. “Simultaneously, we found ourselves in the midst
of a mobile revolution where mobile apps became the go-to platform for
virtually everything in consumers’ lives.”

“We realized that without a convenient mobile ticketing solution for
theater, the form of entertainment we both grew up loving might not
survive the on-demand generation,” added Brian Fenty, chairman and
co-founder of TodayTix. “Today, we’re selling four percent of all
Broadway tickets, bringing a new, millennial audience to theater that’s
12 years younger than the average theatergoer, and connecting the global
theater community through TodayTix.”

In addition to Walden Venture Capital and TYLT Ventures, TodayTix’s
Series B round was supported by influential leaders in the theater and
entertainment industries including CEO of United Talent Agency Jeremy
Zimmer and former CEO of BSkyB and NetJets Europe Mark Booth. Existing
investors who also participated in the round include: Rubicon Venture
Capital; SF Capital Group; Union Square Hospitality Group CEO Danny
Meyer; New York Islanders Owner Jon Ledecky; Sweetgreen Co-founder
Nicolas Jammet; and Twitter Senior Director of Corporate Development &
Strategy Jessica Verrilli.

“The global theater market is a $50 billion dollar industry that’s been
virtually untouched by technology or innovation, until TodayTix came
along,” said Art Berliner, managing director of Walden Venture Capital.
“We’ve seen how the TodayTix team has single-handedly broadened the
appeal of theater to a younger audience that will grow with their
business through its emphasis on mobile and social, and are excited to
help facilitate the reinvigoration of such an iconic market sector with
technology.”

Katherine Oliver, principal at Bloomberg Associates and former
commissioner of NYC’s Mayor’s Office of Media and Entertainment, will
join the TodayTix Advisory Board. Berliner joins the TodayTix Board of
Directors, and TYLT Ventures Co-Founder and Managing Director Gerard
Casale joins as a board observer.

About TodayTix

TodayTix is the first and only free mobile app for iOS and Android that
provides access to the best prices on last minute theater tickets,
booked same-day or within a week’s time. Operating in the world’s most
iconic theater markets, TodayTix secures the best discounted and full
price tickets available for the hottest shows in New York City, London’s
West End, the San Francisco Bay Area, Los Angeles, Washington DC and
Chicago.

Life-long friends and Broadway producers Merritt Baer and Brian Fenty
launched TodayTix in New York City in December 2013. The company now has
partnerships with more than 150 theater institutions globally including
The Public Theater, Roundabout Theatre Company, Blue Man Group, St.
Ann’s Warehouse, Manhattan Theatre Club, the Metropolitan Opera, Nimax,
Really Useful Theatres, Shaftesbury Theatre, SHN, San Francisco
Playhouse, American Conservatory Theater, ODC Dance Company, Arena
Stage, Shakespeare Theater Company, Woolly Mammoth Theatre Company,
Geffen Playhouse, the Wallis Annenberg Center for the Performing Arts,
and LA Opera. To learn more, please visit www.todaytix.com
or download TodayTix for iOS,
Android
and Amazon
devices.

Contacts

SutherlandGold for TodayTix
Mattie Goldman, 415-463-8924
todaytix@sutherlandgold.com