Top 3 Emerging Trends Impacting the Global Toilet Seat Market from 2017-2021: Technavio

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LONDON–(BUSINESS WIRE)–#Research–Technavio’s latest report on the global
toilet seat market
provides an analysis of the most
important trends expected to impact the market outlook from 2017-2021. Technavio
defines an emerging trend as a factor that has the potential to
significantly impact the market and contribute to its growth or decline.

The global
toilet seat market
is expected to grow to USD 5.36 billion by
2021, growing at a CAGR of over 6% through the forecast period. APAC
comprises the largest regional segment, taking up 45% of the total
market share. High-tech and
from Japan contribute a major part of the revenue
generated from this segment.

Based on end-users, the global toilet seat market can be divided into
residential and non-residential segments. In terms of revenue, the
residential segment leads the market and accounts for 55% of the market
(2016 figures). The growth in the residential building construction is a
major factor driving the end-user segment. Home improvement and
refurbishments are also generating more demand for toilet seats with the
growing number of residential buildings including independent homes and

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The top three emerging trends driving the global toilet seat market
according to Technavio research analysts are:

  • Increase in demand for toilet seat assistive devices
  • Growth of housing and home improvement markets
  • Demand for customized and germ-resistant toilet seats

Increase in demand for toilet seat assistive devices

Assistive devices for toilet seats are made especially for
differently-abled people and people over 60 years. The manufacturers of
such products are continuously modifying toilet seats to give adequate
features and space, catering to these target population. Additionally,
raised toilet seats aid the caregivers to provide quicker assistance
without any stress to the users
,” says Sarah Haque, one of the
lead analysts at Technavio.

The challenges faced in daily activities due to the increase in chronic
diseases among people who are over 60 are increasing the demand for
nursing facilities and short stay post-acute care. Japan, the US, and
countries in the European Union are all witnessing a shift in the age
demographic, which will raise the demand for toilet seat assistive
device market.

Growth of housing and home improvement markets

The behavior of the residential segment will impact the performance of
the global toilet seat market, which currently holds over 55% of the
market. The recovery of the housing market in various economies and the
increasing consumer spending on home improvement and remodeling projects
are the key impetus for the consumption of toilet seats. The global home
improvement market includes maintenance, repair, and renovation projects
undertaken by residential consumers.

The demographic shift towards bigger numbers, consumer spending
patterns, the do-it-yourself
(DIY) trend and increased focus on sanitation are some of the key
drivers aiding in the growth of the home improvement segment of the
toilet seat market. Also, the introduction of newer technologies that
will help achieve sustainable gains and address the lack of access to
clean toilets in developing countries is another key factor to be

Demand for customized and germ-resistant toilet seats

Customized toilet seats that are germ resistant are the latest
trend in the global toilet seat market due to the increasing awareness
about health and hygiene. The demand for these toilets comes from
individuals with high net worth and consumers with high income. The
demand for customized and germ-resistant toilet seats is due to the fear
of transmission of contagious diseases on using the public toilet seats
says Sarah.

Vendors like Kohler, TOTO, and other companies in the
sanitary ware business have introduced intelligent toilet systems that
include antimicrobial agents, to ensure hygienic and sterile systems,
thereby, ensuring safety and health of the user. The antimicrobial
agents protect the toilet seats from stain-causing bacteria, making the
toilet seats germ-resistant and safe. The adoption of such toilet seats
will increase in developed economies, which will bring in significant
revenue to the market.

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About Technavio

is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

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