has announced the top five leading vendors in their recent global
spirit-based RTD mixes market report until 2021. This
research report also lists seven other prominent vendors that are
expected to impact the market during the forecast period.
The research study by Technavio on the global
spirit-based RTD mixes market for 2017-2021 provides a
detailed industry analysis based on the product (dark spirit-based RTD
mixes and light spirit-based RTD mixes) and geography (the Americas,
Europe, APAC, and MEA).
“The global spirit-based RTD mixes market size is projected to
reach 2.91 billion liters by 2021, growing at a CAGR of over 7% through
the forecast period. Premiumization of the products in the market by
using better quality ingredients is appealing to a larger consumer base.
Therefore, premiumization is considered to be one of the key drivers of
the global market,” says Manjunath Reddy, one of the lead
analysts at Technavio for alcoholic
Competitive vendor landscape
The global spirit-based RTD mixes market witnesses rapidly changing
consumer demands, preferences, and living standards. The players in the
market compete based on price, quality, innovation, reputation, and
distribution. Few of the key players in the market are very capable in
terms of financial resources and specialization, giving them an edge
against the other players in the constantly changing market landscape.
Manufacturers in the market distinguish their product and service
offerings through a clear and unique value proposition to establish a
firm foothold on the market.
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Top five vendors in the global spirit-based RTD mixes market
Bacardi is the world’s largest privately-held spirits company. It is an
alcoholic beverages company that produces and markets a wide range of
spirits and wines. The company is coming up with local flavored RTD
products to attract consumers. The company is also involved in various
programs to promote responsible drinking and to prevent under-age
Beam Suntory operates as a manufacturer and retailer of distilled
spirits products in the global market. The company functions through
various business models to sell and distribute its products in the
market; like in the US, the company retails its products through
wholesale distributors to the reseller to the retails outlets.
Diageo is a premium drinks company. The company offers a broad range of
alcohol beverages that include spirits (brandy, cognac, gin, liqueurs,
rum, schnapps, spirit drinks, tequila, vodka, whiskey, and reserve),
beer, and wine. The key products sold by the company under the
spirit-based RTDs segment includes Smirnoff Ice, Bevé, and Jeremiah Weed.
Gruppo Campari is a beverage company. It offers over 50 brands of
spirits, wines, and soft drinks. Some of its internationally renowned
brands are Aperol, Campari, Cinzano, Appleton Estate, SKYY Vodka, and
Wild Turkey. The company is coming out with new flavors for its existing
product lines to attract the attention of the consumers.
Pernod Ricard manufactures and retails spirits and wines. It offers
vodka, rum, gin, champagne, bitter, and brandy. The company is a leader
in the US market. Some of the brands in the company’s product portfolio
in the spirit-based RTD mixes market include Absolut Botanik, Jameson,
Browse Related Reports:
Alcoholic Drinks Market 2016-2020
Alcoholic Ingredients Market 2016-2020
Specialty Spirits Market 2016-2020
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Technavio analysts employ primary as well as secondary research
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and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
resellers, and end-users.
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