TotallyHer to Represent YouBeauty.com in New Advertising Partnership; Now Offers the Two Largest Pure Beauty Destinations Online

LOS ANGELES–(BUSINESS WIRE)–TotallyHer
Media
, Evolve
Media’s
lifestyle publishing division dedicated to women and their
families, announced today an advertising partnership with YouBeauty.com.
With 1.2 million monthly unique visitors (comScore, June
2015), YouBeauty is the go-to website for smart, energetic women who
crave engaging editorial on beauty, wellness, and healthy living. When
combined with the division’s owned and operated site, TotalBeauty.com,
the YouBeauty partnership allows TotallyHer to leverage the two largest
pure beauty destinations online. As a result of the collaboration, the
TotallyHer Beauty and Style Portfolio is now expected to reach
approximately 11 million monthly unique visitors.

“With their rapid expansion in the beauty and style space, it’s clear
that TotallyHer Media will serve as the perfect partner to further
strengthen YouBeauty’s advertising initiatives,” said Maggie Miller,
President of YouBeauty. “We are excited to engage YouBeauty’s vast
readership with TotallyHer’s cutting-edge advertising solutions that
feature both premium and relevant brands.”

Dr. Mehmet Oz and Dr. Michael Roizen founded YouBeauty in 2011 by
working together with a team of beauty and health experts to create an
individualized journey to authentic beauty. YouBeauty delivers daily
stories, thought-provoking features and fun quizzes to give users a
360-degree approach to feeling and looking good. From personalized
recommendations for the best lipstick shades and strategies for managing
stress to the gluten-free recipes and tips to maximize the latest
workout trend, YouBeauty.com is the source for savvy women everywhere.

Following a recent string of acquisitions, the partnership further
demonstrates TotallyHer Media’s commitment to quality lifestyle
publishing. TotallyHer Media began expanding when the division acquired
the leading lesbian lifestyle and community site, AfterEllen.com
(formerly of Viacom), followed by Dogtime Media and TotalBeauty.

“With its passionate community of influencers, YouBeauty embodies the
type of premium enthusiast publisher that TotallyHer aims to serve,”
said Geoff Schiller, Chief Revenue Officer for Evolve Media, parent
company of TotallyHer. “We are thrilled to add this category leader to
TotallyHer’s growing Beauty and Style Portfolio, and look forward to
offering our brand partners a variety of enhanced marketing solutions to
meet and exceed their needs.”

About TotallyHer Media
TotallyHer (www.totallyhermedia.com)
is a leading digital media, marketing and sales organization dedicated
to women and their families. Committed to Everything She Loves,
TotallyHer Media publishes a portfolio of award-winning properties that
include TotalBeauty.com,
Momtastic.com,
theFashionSpot.com,
Dogtime.com,
Realitytea.com,
and AfterEllen.com.
In 2015, Momtastic.com
won the Webby Award for Best Parenting Site. Currently, both
TotalBeauty.com and theFashionSpot.com are nominated for the OMMA Award
for Best Fashion/Beauty Site. With 54 million unique visitors (July
2015), TotallyHer’s scale and proprietary technologies enable brands to
not only reach women, but also engage and interact with them. TotallyHer
is owned and operated by Evolve
Media LLC
, an integrated digital media company focused on vertical
publishing, advertising sales and marketing services for its clients.

About YouBeauty.com
YouBeauty.com is the go-to website for
smart, spunky women who love beauty, wellness, and healthy living. Dr.
Mehmet Oz and Dr. Michael Roizen founded YouBeauty in 2011, working
together with a team of beauty and health experts to create an
individualized journey to authentic beauty. We deliver daily stories,
thought-provoking features and fun quizzes to give our users a
360-degree approach to feeling and looking good. From personalized
recommendations for the best lipstick shades and strategies for managing
stress to the gluten-free recipes and tips to maximize your latest
workout, YouBeauty.com is the source for savvy women everywhere.

Contacts

Evolve Media, LLC
Annie Carone
Sr. Manager of Corporate
Communications
(310) 449-1890 Ext. 8263
Annie.Carone@evolvemediallc.com