TV One Launches New Brand Identity Evolving Network in a Bold, New Way

SILVER SPRING, Md.–(BUSINESS WIRE)–Building on a strong legacy, TV One, the network dedicated to
Black viewers, is introducing a new brand promise to REPRESENT
the best of Black culture and entertainment – past, present and future.
During the network’s live telecast of the 47th
Annual NAACP Image Awards
on Friday, Feb. 5, 8 p.m. ET, TV
will be re-presented to viewers in a bold, new way. The look,
feel, design, as well as the network’s new tagline, “REPRESENT”
will reiterate the channel’s commitment to truly offer the most engaging
Black entertainment experience.

“We have a vision of the future that can only be achieved by defying
expectations. Our new brand identity will underscore the importance of
re-presenting and re-imagining ourselves to our viewers with a call to
action that will catapult us into the future in a fresh new way,” said Brad
Siegel, President of TV One
. “From representing black greatness with
our live telecast of the 47th Annual
NAACP Image Awards
, to being on the forefront of news issues in
the Black community with News One Now, to new original
reality and scripted series The Next: 15 and Here We
Go Again,
our goal is to raise the bar on entertainment
offerings reflecting the beautiful and strong diversity within Black

“We are committed to delivering on what consumers are demanding and what
is missing in entertainment – a more balanced representation of stories
and black images that exist in today’s culture,” said Lori Hall, SVP,
when asked why TV One chose “REPRESENT” as
its new tagline. “Distilled into one word, we are able to signal to
viewers everywhere that we are authentic, not contrived, honest and
real. It is a fresh new brand promise people can believe in because they
know what it means to represent as a single-word statement. Within
‘represent’ is the word ‘re-present’ and this is also a core part of our
brand promise.”

“We will put great stories first, connecting and entertaining through
emotion,” said D’Angela Proctor, SVP, Original Programming and
“We will be brave with our storytelling, elevating new
voices and investing in people who have something to say. We will
deliver on programs our audience craves and deserves. Our first-ever Change
Agents: History in the Making
short films and our American
Black Film Festival Screenplay Competition
are perfect examples of
how we are finding and elevating new voices and talent.”

In addition to a comprehensive creative overhaul of the network’s on-air
and off-air brand elements, such as the tagline, logo, promos and its
website, TV One is dedicated to producing high-quality,
well-rounded Black content across a variety of genres. From signature
series (Unsung, Unsung Hollywood), popular reality series (Hollywood
Rickey Smiley For Real),
highly-rated true crime series (Fatal Attraction, For
My Man, Justice By Any Means
), original comedies (Born
Again Virgin
, Here We Go Again), daily news (News
One Now
to original movies (The Miki Howard Story,
Definitely Divorcing)
and specials (47th
Annual NAACP Image Awards, Triumph Awards)
, the network remains
committed to producing and developing a robust and impressive slate of
smart and entertaining original programming.

For a sneak peek of TV One’s new brand identity, check out the
following promos below. More information about TV One’s upcoming
programming is also available on the network’s companion website at
and viewers can join the conversation by connecting via social media on Twitter,
and Facebook
(@tvonetv) and using the hash tags #TVOneRepresent and #Represent.

About TV One:

Launched in January 2004, TV One (
serves 57 million households, offering a broad range of real-life and
entertainment-focused original programming, classic series, movies and
music designed to entertain, inform and inspire a diverse audience of
adult Black viewers. The network is the exclusive home of News One
, the only live daily news program targeting Black
viewers. In December 2008, the company launched TV One High Def, which
now serves 14 million households. TV One is solely owned by Radio
the largest radio company that primarily targets Black and urban



TV One Media Contact:
Brandii Toby-Leon, 301-755-2866