The New Ad Unit Monetizes Video and Increases Click-Through Rates
SAN DIEGO–(BUSINESS WIRE)–#ecommerce–TVPage (www.tvpage.com),
the leading provider of cloud-based video commerce technology, announced
today the launch of the Video Commerce Cloud for Publishers. Digital
media publishers can now deploy video commerce experiences to their
properties, at scale, and monetize their experiences with traditional
pre-roll video ads as well as an entirely new commerce-based ad unit
called the “Right-Rail.” This new ad unit is an exclusive, patented unit
that transforms the world of digital advertising.
The new “Right-Rail” Video Commerce Ad Unit gives visitors the ability
to browse multiple product offerings that match the context of the
video. Product offers are delivered from hundreds of merchant
advertisers that are already running on the TVPage Video Commerce Cloud,
including Newegg, Reebok, AutoZone and many others, looking to drive
high purchase intent traffic back to their eCommerce stores.
Digital publishers can choose to deploy the “Right-Rail” on existing
video players or leverage the entire breadth of the TVPage Video
Commerce Cloud to power all video experiences sitewide.
“Those engaging with our Video Commerce Right-Rail units report that
click-through rates have skyrocketed 10 times,” noted Matt Babineau, VP
of Product Marketing at TVPage. “We also see a 40% increase in
conversion rates and a 30% increase in average order values from traffic
that flows to advertisers from ‘Right-Rail’ Video Commerce advertising.”
TVPage is excited to bring the full capabilities of our Video Commerce
Cloud to publishers, including video sourcing, video and product
recommendation engines, video experience management and a complete suite
of video analytics.
The TVPage Video Commerce Cloud not only increases click-through rates
and time spent on the site, but also opens up a completely new stream of
revenue through educating and informing consumers about product offers
with video, generating higher valued traffic for advertisers.
One of the main challenges for merchants and publishers today is how
they will generate the double digit growth they need to compete in a
highly competitive online marketplace. Consumers have an 8.25 second
attention span, and spend over 5 hours/day watching video. Today, video
consumption and shopping occur on the same device, yet merchants and
publishers have no effective way to capitalize on the powerful, untapped
video medium. TVPage solves this problem. We are the Video CMS that
empowers merchants and publishers to source, publish and monetize Video
Commerce Experiences at scale.
TVPage is headquartered in San Diego, California with offices in NYC.
The TVPage Video Commerce Cloud is leading the industry and setting the
standard for how consumers interact and shop with video across merchant
and digital media properties.
Emily Webb, 619-855-7230