UGG for Men Makes a Splash with Waterproof Sneakers

Brand fuses craftsmanship and style with innovative new insole technology

NEW YORK–(BUSINESS WIRE)–UGG® for Men, a division of Deckers Brands (NYSE:DECK) is stepping into
the season with a fresh and innovative sneaker collection, complete with
exciting new features and benefits including 100% waterproof materials.

The first delivery of the UGG® for Men’s fall 2016 line, the Pearson
, includes an assortment of low and high-top waterproof
sneakers featuring the brand’s newest innovation, enerG comfort system.
The new insole technology delivers supreme cushioning and support that
is breathable, moisture-wicking and anti-microbial due to its dual-layer
open cell foam and polyurethane pod system. To tie-in UGG® DNA, the heel
counter of each style is also lined with UGGpure™ wool to ensure
increased comfort for everyday wear.

“Every man needs a go-to shoe no matter what the weather brings,” says
Patrick Armitage, Director of Men’s and Kids’ Footwear for UGG®. “Our
new 100% waterproof sneakers from the Pearson Collection feature enerG
by UGG™ which proves that premium style, unparalleled comfort and full
functionality can co-exist beautifully.”

Celebrating the duality of fashion and function, the Brock, Kemp,
Collin and Hoyt are constructed with the same top-quality
materials authentic to the brand’s heritage and feature a slimmer, matte
silhouette with a modest color palette.

For more information on UGG® for Men visit
and follow the men’s brand’s Instagram page at @UGGforMen.

Click here
for imagery and video assets.

About UGG®

Founded in 1978 in California, UGG® is a division of Deckers Brands
based in Goleta, California. The brand has built a reputation on luxury
and comfort by using only the finest materials in the world, employing
the highest standards of craftsmanship, and delivering new and
innovative styles. For more information please visit
@UGGforMen #DoNothing


Matthew Magnin
Direct: 212-247-8552 x2772