UnitedHealthcare Donates Hasbro’s NERF ENERGY Game Kits to Boys & Girls Clubs of Greater Sacramento to Encourage Physical Activity

  • UnitedHealthcare initiative, featuring Hasbro’s NERF products,
    aims to help reduce youth obesity through “exergaming” and health

SACRAMENTO, Calif.–(BUSINESS WIRE)–UnitedHealthcare delivered 150 NERF ENERGY Game Kits, a limited-release
game that tracks physical activity and rewards kids for being active, to
the Boys & Girls Clubs of Greater Sacramento this morning. The donation
is part of a recently launched national initiative featuring Hasbro’s
NERF products that encourages young people to become more active through

UnitedHealthcare will visit nearly a dozen Boys & Girls Clubs across the
country to demonstrate how to use the NERF ENERGY Game Kits throughout
the holiday season, a time when children tend to be more sedentary. In
addition to the Boys & Girls Clubs of Greater Sacramento,
UnitedHealthcare will donate more than 1,500 NERF ENERGY Game Kits to
Boys & Girls Clubs in California, Kansas, Massachusetts, Mississippi,
Nevada, Ohio, Texas and Washington.

The donations are part of a national rollout of the game to schools and
youth organizations. Throughout 2017, UnitedHealthcare will deliver a
total of 10,000 NERF ENERGY Game Kits to elementary schools and
community organizations across the country, enabling children ages six
to 12 to receive the kits at no cost.

About Hasbro
Hasbro (NASDAQ:
HAS) is a global play and entertainment company committed to Creating
the World’s Best Play Experiences.
 From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner
brands. The Company’s Hasbro Studios and its film label, Allspark
Pictures, are building its brands globally through great storytelling
and content on all screens. Through its commitment to corporate social
responsibility and philanthropy, Hasbro is helping to make the world a
better place for children and their families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).

About UnitedHealthcare
is dedicated to helping people nationwide live healthier lives by
simplifying the health care experience, meeting consumer health and
wellness needs, and sustaining trusted relationships with care
providers. The company offers the full spectrum of health benefit
programs for individuals, employers, military service members, retirees
and their families, and Medicare and Medicaid beneficiaries, and
contracts directly with more than 1 million physicians and care
professionals, and 6,000 hospitals and other care facilities nationwide.
UnitedHealthcare is one of the businesses of UnitedHealth Group (NYSE:
UNH), a diversified Fortune 50 health and well-being company. For more
information, visit UnitedHealthcare at www.uhc.com
or follow @myUHC on Twitter.

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Hasbro, Inc.
Jen DeAngelis, 401-727-6833
Rodriguez, 303-947-9308