Univision Set to Finish as the Leader in All of Spanish Language Television During November Sweep for 25th Year
New Acclaimed Series Join Popular News, Reality, and Live Event
Programming to Power Univision as One of the Top Five Broadcast Networks
in the U.S. During Primetime
NEW YORK–(BUSINESS WIRE)–With the November 2018 sweep period drawing to a close soon, Univision
is set to finish as the No. 1 Spanish-language network for the 25th
year, and will rank alongside ABC, CBS, FOX, and NBC among the top five
broadcast networks.
“Univision’s success this November sweep showcases the incredible
momentum we have generated over the last several months with our renewed
emphasis and dedication to informing, empowering, and entertaining
Hispanic America,” said Jessica Rodriguez, President and Chief Operating
Officer, Univision Networks and Chief Marketing Officer. “With this new
focus, we have introduced new series ‘Jesús’ and ‘Amar a Muerte,’ as
well as revamped the format of our popular talent reality competition
show ‘Nuestra Belleza Latina,’ leading to growth across primetime
viewership at all hours and solidifying our position as the undisputed
leader in Spanish-Language television. Our reinvigorated primetime
lineup, combined with our award-winning news, reality, sports, and live
event content, underscores Univision’s preeminence among the premier
broadcast networks in the country.”
For the November 2018 Sweep, Univision is averaging 1.4 million Total
Viewers 2+, 591,000 Adults 18-49, and 247,000 Adults 18-34 during
primetime, making it No. 1 in all of Spanish-language television with
double-digit audience advantages over Telemundo among Total Viewers 2+
(+19%) and Adults 18-49 (+10%), as well as a +6% advantage with Adults
18-34. Univision will also finish among the top five broadcast networks
in primetime, besting The CW by double-digits among Total Viewers 2+
(+41% advantage), Adults 18-49 (+48% advantage), and Adults 18-34 (+52%
advantage). With a median age of 46, Univision is attracting an audience
that is 11 years younger than the average viewer of the major
English-language broadcast networks in primetime during the November
2018 sweep period. Additionally, Univision is delivering the highest
audience concentration of millennials and Adults 18-49 compared to ABC,
CBS, NBC, FOX and The CW during primetime.
The network has been buoyed by the recent premieres of “Jesús” and “Amar
a Muerte,” which along with “Mi Marido Tiene Más Familia,” have
reinforced the 8:00-11:00 p.m. weekday primetime viewing block.
Averaging more than half-a-million Adult 18-49 viewers, the programs are
outperforming such English-language dramas as NBC’s “Midnight, Texas”
and The CW’s “Arrow” and “Riverdale.” “Jesus” and “Amar a Muerte” have
also delivered more Adult 18-34 viewers than first-run episodes of ABC’s
“A Million Little Things” and “Fresh Off The Boat, CBS’ “Bull” and “
S.W.A.T;” NBC’s “Blindspot” and “Midnight, Texas;” FOX’s “The Gifted”
and “Lethal Weapon;” as well as The CW’s “Arrow, and “DCs Legends of
Tomorrow.”
The network’s presentation of the 19th annual “Latin GRAMMY
Awards” reached nearly 7.0 million Total Viewers 2+ and positioned
Univision as the No. 3 network for the entire night, out-delivering CBS,
NBC, The CW and all Cable Networks among Adults 18-34. The telecast
averaged 2.7 million Total Viewers 2+, 1.2 million Adults 18-49 and
511,000 Adults 18-34 and made Univision the No. 1 Spanish-language
network with doubled the primetime audience levels of Telemundo on this
night. The 19th annual “Latin Grammy Awards” also attracted
more Adult 18-49 and Adult 18-34 viewers than the entire original
line-ups on NBC (“Superstore,” “The Good Place,” “Will & Grace,” “I Feel
Bad” and “Law and Order: SVU”) and The CW (“Supernatural” and
“Legacies”) as well as first-run episodes of ABC’s “How To Get Away With
Murder” and CBS’ “Murphy Brown” and “S.W.A.T.”
In network news, Univision’s special live coverage of the 2018 midterm
elections on Tuesday, November 6 was the network of choice among U.S.
Hispanics, averaging more viewers than all the networks with midterm
election coverage on this night (ABC, CBS, NBC, Telemundo, CNN, CNN en
Español, FOX Business, FOX News Channel and MSNBC). “Noticiero Univision
Presenta: El Poder En Juego,” attracted 1.5 million Total Viewers 2+,
619,000 Adults 18-49 and 262,000 Adults 18-34, out-delivering
Telemundo’s news special, “El Voto” head-to-head during the 9:00 p.m. to
11:00 p.m. time slot by double-digit margins among Total Viewers 2+
(+64% advantage), Adults 18-49 (+60% advantage), and Adults 18-34 (+80%
advantage). Additionally, Univision’s weeknight evening newscast,
“Noticiero Univision” ranks as the No. 1 evening news program on
broadcast television with more Hispanic viewers than the combined
audience of “ABC World News Tonight,” “CBS Evening News,” and “NBC
Nightly News” among Total Viewers 2+ (+21% advantage), Adults 18-49
(+57% advantage), and Adults 18-34 (+131% advantage) during the November
2018 sweep period. “Noticiero Univision” is also outperforming
“Noticiero Telemundo” with double-digit audience advantages among Total
Viewers 2+ (+39% advantage), Adults 18-49 (+39% advantage), and Adults
18-34 (+41% advantage).
Univision Network – Additional Highlights:
-
Univision is out-delivering Telemundo across all four weeknight
primetime hours with the key 18 to 49 demographic: 7pm (+37%
advantage), 8pm (+47% advantage), 9pm (+5% advantage) and 10pm (+9%
advantage). -
Univision has out-delivered one or more of the English-language
broadcast networks (ABC, CBS, NBC or FOX) on one out of every two
nights among Adults 18-34 (55% of the time). -
Univision’s Sunday night talent reality competition series, “Nuestra
Belleza Latina” is averaging more Hispanic viewers than such
English-language reality series as ABC’s “Dancing with The Stars,”
CBS’ “Survivor,” NBC’s “The Voice” and FOX’s “Hell’s Kitchen” among
Total Viewers 2+, Adults 18-49 and Adults 18-34. -
Univision’s portfolio of networks, including UniMás, Galavisión and
Univision Deportes Network, is delivering a 61 percent audience share
in primetime over the major Spanish-language competitors among Adults
18-49. -
Univision is delivering 48 of the top 100 entertainment programs among
Hispanic Adults 18-49, the most of any network, regardless of language. -
Univision is delivering 43 of the top 100 entertainment programs among
Bilingual Hispanic Adults 18-49, the most of any network, regardless
of language. -
Univision ranks as the No. 1 Spanish-language network among Adults
18-49, outperforming Telemundo across the key non-prime dayparts of
Early Morning (+44% advantage), Daytime (+5% advantage), Early Fringe
(+17% advantage), Late Fringe (+52% advantage), Weekend Day (+4%
advantage). -
Univision is out-delivering Telemundo by double-digit audience
advantages during Total Day among Total Viewers 2+ (+16% advantage),
Adults 18-49 (+17% advantage) and Adults 18-34 (+15% advantage).
Source: Nielsen, NPM (10/25/2018-11/15/2018), Mon-Sat 8pm-11pm/Sun
7pm-11pm, Live+SD. Shares based on the sum of impressions among
Univision, UniMás, Galavisión, Univision Deportes, Telemundo and
Universo. Program Ranker based on Mon-Sat 7am-2am, ad-supported
networks, excludes sports and repeats. Daypart definitions: Early
Morning (M-F 7am-10am), Daytime (M-F 10am-4pm), Early Fringe (M-F
4pm-7pm), Late Fringe (M-Su 11pm-2am), Weekend Daytime (7am-7pm) and
Total Day (M-Su 7am-2am). Network News based on M-F 6:30pm-7pm.
Visit corporate.univision.com
for more information on Univision and follow @UnivisionPRTeam on Twitter
and Instagram.
About Univision Communications Inc.
Univision Communications Inc. is the leading media company serving
Hispanic America. The Company, a chief content creator in the U.S.,
includes Univision Network, one of the top networks in the U.S.
regardless of language and the most-watched Spanish-language broadcast
television network in the country, available in approximately 88% of
U.S. Hispanic television households; UniMás, a leading Spanish-language
broadcast television network available in approximately 82% of U.S.
Hispanic television households; Univision Cable Networks, including
Galavisión, the most-watched U.S. Spanish-language entertainment cable
network, as well as UDN (Univision Deportes Network), the most-watched
U.S. Spanish-language sports cable network, Univision tlnovelas, a
24-hour Spanish-language cable network dedicated to telenovelas, ForoTV,
a 24-hour Spanish-language cable network dedicated to international
news, and an additional suite of cable offerings – De Película, De
Película Clásico, Bandamax, Ritmoson and Telehit; an investment in El
Rey Network, a general entertainment English-language cable network;
Univision Local Media, which owns and/or operates 63 television stations
and 58 radio stations in major U.S. Hispanic markets and Puerto Rico;
Univision Now, a direct-to-consumer, on demand and live streaming
subscription service; Univision.com,
the most-visited Spanish-language website among U.S. Hispanics; and
Uforia, a music application featuring multimedia music content. The
Company also includes assets that serve young, diverse audiences. This
includes news and lifestyle English-language cable network FUSION TV and
a collection of leading digital brands that span a range of categories:
technology (Gizmodo), sports (Deadspin), lifestyle (Lifehacker), modern
women’s interests (Jezebel), news and politics (Splinter), African
American news and culture (The Root), gaming (Kotaku), Environment
(Earther), and car culture (Jalopnik). Additionally, Univision has
ownership in comedy and news satire brands The Onion, Clickhole, The
A.V. Club and The Takeout. Headquartered in New York City, Univision has
content creation facilities and sales offices in major cities throughout
the United States. For more information, please visit corporate.univision.com.
Contacts
Kevin Sornatale, 212-455-5259
ksornatale@univision.net
