impreMedia announced today that US Hispanic Media Inc. (USHM), a
subsidiary of S.A. La Nación, has reached an agreement to become
impreMedias strategic and controlling shareholder. This agreement will
enable impreMedia to accelerate its transformation into a robust
multimedia company by combining impreMedias knowledge of and access to
the U.S. Hispanic market with USHM and La Nacións know-how and
successful track record across print and online media platforms in Latin
impreMedia has a strong history of quality content that deeply engages
audiences, local brands that resonate with the local communities they
serve, market knowledge and an entrepreneurial approach. These elements
constitute an outstanding platform for further development of new
products, with an aim to attract new audiences and become the first
choice for advertisers addressing the US Hispanic market, stated
Eduardo Lomanto, USHM President.
Monica Lozano will remain CEO of impreMedia. Its editorial content will
remain under the direction and control of impreMedias newsroom staff,
and current management of impreMedia will also remain. In addition,
Francisco Seghezzo, former Corporate Planning Director of S.A. La
Nación, will join impreMedia as COO.
Monica Lozano is a highly respected figure in Hispanic media and the
Hispanic community. Under her remarkable leadership, she has built a
powerful team and a strong portfolio of brands. Her expertise and
strategic insights are vital to us as we execute plans for growth and
diversification, continued Mr. Lomanto.
The 2010 Census re-confirmed the undisputed importance of the U.S.
Hispanic market. The arrival of a prominent Latin American media company
signals the increased confidence of international firms in the exploding
U.S. Hispanic media market, and also in an established entity and
important player in the industry like impreMedia.
USHM and La Nación bring both the expertise and resources needed to
take us to the next level. La Nación, established as a national
Argentine newspaper in 1870, has strong ties with the most important
newspapers in Latin America, and is a founding member of the Grupo de
Diarios America, an association that includes the most prestigious
papers of the region. During the last decade, it has been successful in
transforming its profile to also become a top magazine publisher and a
digital company with strong product offerings across all platforms, and
presence in several Latin American countries and Spain. Their recent
award from the Online News Association for General Excellence in an
Online News Site is a testament to their digital prowess, said Monica
Lozano, CEO of ImpreMedia.
Leading advertisers look to impreMedia to reach the growing Hispanic
market. According to Kantar, ten out of the top ten largest advertisers
all advertised with impreMedia in 2011. impreMedia is one of the most
innovative media companies there is. We know we can turn to them not
only for reach and results but also for the big idea, stated Steven
Wolfe Pereira, Executive Vice President and Managing Director of
impreMedia, the No. 1 Hispanic news and information company in the U.S.
in print and a key online player, widely known for its top brands such
as La Opinión, El Diario and Vista, reaches 25% of all US Hispanics with
an audience size of almost 11 million and a footprint in 15 top Hispanic
markets. Over the past year it has experienced an unprecedented 34%
growth in total audience and has almost doubled its online audience.
Stephens Inc. acted as advisor of impreMedia.
is the leading Hispanic news and information company in the U.S. in
online and print. impreMedia’s multi-platform offerings range from
online to video, social media, mobile and print. Twenty-five percent of
U.S. Hispanic adults use an impreMedia product. impreMedia is also the
nation’s largest Hispanic newspaper publisher with newspapers in top
U.S. Hispanic markets, reaching 15 markets total that represent 59% of
the U.S. Hispanic population. Its leading publications include La
Opinión in Los Angeles and El Diario La Prensa in New York. For more
information, visit: http://www.impremedia.net.
impreMedias websites include: www.impremedia.com,
About S.A. La Nación
S.A. La Nación is one of the most important media companies in
Argentina. It publishes the newspaper La Nación, one of the most
traditional and prestigious in Latin America. Its operations include
publishing magazines and managing news and information websites. Its
subsidiary Dridco runs online classified websites for jobs, real estate
and cars in Latin America and Spain. Its consolidated revenue reaches
$250 MM per year and it employs 1,500 people in all its companies.
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