Runway Show Held in New York Today at The Sanctuary Hotel
CINCINNATI–(BUSINESS WIRE)–Van Tran from Brooklyn, NY was named the winner of the 12th
Annual Toilet Paper Wedding Dress Contest presented by Cheap Chic
Weddings and Charmin at today’s design showcase.
Earlier today, 10 finalists showcased their work at the contest’s finale
event held at Haven Rooftop at The Sanctuary Hotel. Contestants crafted
dresses out of nothing more than Charmin toilet paper, tape, glue and/or
needle and thread, and this year, more than 1,500 entrants were up to
the challenge. Members from Cheap Chic Weddings, Charmin, Edward Meyer
of Ripley’s Believe it or Not, The Sanctuary’s Hank Freid and Michael
Russo, event planner to the stars and member of OK! TV entertaining
team, served as judges for this year’s contest. All were in attendance
to help select the winning designs.
“All of the dresses deserve to be worn by a bride on her wedding day,”
says Michael Russo. “Every single beautiful creation, with the
incredible level of detail and the uniqueness of the design, is showroom
and runway ready.”
Cheap-Chic-Weddings.com, an online company specializing in fiscally
savvy tips for a fabulous wedding, launched the annual contest based on
the popular bridal shower game. As the contest has gained notoriety, so
has the level of competition.
“Even after 12 years, our designers still manage to challenge our
expectations,” says Laura Gawne, co-founder of Cheap Chic Weddings.
“They genuinely surprise us and make choosing a winner more and more
difficult,” added co-founder Susan Bain.
This marks the 6th year Charmin has partnered with Cheap Chic
Weddings by providing coupons to help cover the cost of purchasing
Charmin toilet paper used in creating each dress. Designers used between
nine and 70 rolls of Charmin Ultra Soft, Charmin Ultra Strong and
“This is a one-of-a-kind event Charmin looks forward to every year,”
says Victoria Schooler, Associate Manager, Procter & Gamble Brand
Communications. “It truly demonstrates how our toilet paper is not only
America’s softest bath tissue but also 4x times the strength of other
toilet paper brands. Combined, this makes Charmin the perfect material
for designers to create their dresses and models to wear on the runway.”
Van Tran won the Grand Prize of $10,000 and a trip for two to any
Ripley’s Believe it or Not! Museum in the U.S. and was joined at the
finale event by nine other contest finalists. Runner-up Judith Henry
from Woodland Hills, UT received a check for $5,000, third place winner
Donna Vincler from Brentwood, TN received a check for $2,500, and “Fan
Favorite” winner Roy Cruz from Chesapeake, VA received a year supply of
Charmin Ultra Soft and Charmin Ultra Strong toilet paper.
Cheap Chic Weddings was created back in 2003 to help couples have the
wedding of their dreams regardless of their budget. Their mission is to
enable couples-to-be to “have a cheap wedding that looks like a million
bucks.” The company started the Toilet Paper Wedding Dress Contest
eleven years ago to connect to their readers beyond the website and
book. The inspiration for the creative contest came from the popular
wedding shower game.
Charmin has been America’s most popular toilet paper for more than 25
years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra
Strong – premium two-ply toilet paper; Charmin Basic – a one-ply toilet
paper; Charmin Sensitive – with gentle and soothing lotion with a touch
of aloe & vitamin E. For more information on Charmin, visit http://www.charmin.com/.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.
For Cheap Chic Weddings
Susan Bain, +1-305-798-2520
Procter & Gamble
Victoria Schooler, +1-513-634-0706