‘Varsity’s American Cheerleader’ Arrives in Select U.S. Cinemas as Two Teams Face Off for the National High School Cheerleading Championship Title

Fathom Events and Varsity Spirit Present this Special Event November
5 and 8 Only Including Exclusive Footage from Varsity Spirit’s Archives

DENVER–(BUSINESS WIRE)–Follow the journey of two high school cheerleading teams vying for the
National High School Cheerleading Championship title when Varsity
Spirit’s American Cheerleader
comes to select U.S.
cinemas on Thursday, November 5 at 7:00 p.m. local time and Sunday,
November 8 at 12:55 p.m. local time. Presented by Fathom Events and
Varsity Spirit, this event offers unique and unprecedented access to the
competitive cheer world. In addition to the full-length documentary,
there will be a special introduction that includes a montage of videos
from Varsity Spirit’s archives of memorable performances from the last
three and a half decades. Following the feature will be “The History of
the National High School Cheerleading Championship,” which tells the
story of the event and provides a historical look back at the 35 years
of the championship.

Tickets for “Varsity’s American Cheerleader” can be purchased online by
visiting www.FathomEvents.com,
or at participating theater box offices. Fans throughout the U.S. will
be able to enjoy the event in nearly 400 movie theaters through Fathom’s Digital
Broadcast Network
. For a complete list of theater locations visit
the Fathom Events website
(theaters and participants are subject to change).

After months of hard work and preparation, cheerleaders from
Southwestern High School in Somerset, Kentucky, and Burlington Township
High School in Burlington, New Jersey, advance through regionals and
earn a place in the Championship Finals to compete for the coveted white
jacket – the prestigious symbol of tireless dedication in high school
competitive cheerleading.

“To be eligible to compete at Nationals takes not only talent, but
commitment. American Cheerleader perfectly tracks the road to Nationals
and Fathom is excited to share the journey of these talented teams on
the big screen,” said Fathom Events CEO John Rubey.

“Cheerleaders across the country dream of making it to the The National
High School Cheerleading Championship,” said Nicole Lauchaire, Vice
President of Corporate Marketing and Communications for Varsity Spirit.
“And thanks to this partnership with Fathom Events, everyone with an
interest in cheerleading can get a taste of that experience.”

For artwork/photos related to “Varsity’s American Cheerleader,” visit
the Fathom Events press
site
.

About Fathom Events

Fathom Events is the recognized leader in the alternative entertainment
industry, offering a variety of one-of-a-kind entertainment events in
movie theaters nationwide that include live, high-definition
performances of the Metropolitan Opera, the performing arts, major
sporting events, music concerts, comedy series, Broadway shows, original
programming featuring entertainment’s biggest stars, socially relevant
documentaries with audience Q&A and much more. Fathom Events takes
audiences behind-the-scenes and offers unique extras, creating the
ultimate entertainment experience. It is owned by a consortium called AC
JV, LLC., comprised of AMC Entertainment Inc. (NYSE: AMC), Cinemark
Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC),
the three largest movie theater circuits in the United States. In
addition, Fathom Events’ live digital broadcast network (“DBN”) is the
largest cinema broadcast network in North America, bringing live events
to 820 locations in 177 Designated Market Areas® (including all of the
top 50). For more information, visit www.fathomevents.com.

About Varsity Spirit

Memphis-based Varsity Spirit has been a driving force behind
cheerleading’s dynamic transformation into the high-energy, athletic
activity it is today, and the leading global source for all things
cheerleading and dance. A division of Varsity Brands, Varsity Spirit is
a leader in uniform innovation and educational camps, clinics and
competitions, impacting nearly a million athletes each year. Focused on
safety, entertainment and traditional school leadership, Varsity
Spirit’s 1,200 employees have been helping raise cheerleading’s
influence and profile since 1974. For more information about Varsity
Spirit or Varsity Brands, please visit www.varsity.com
or www.varsitybrands.com.

Contacts

Fathom Events
Jessica Hanus, 720-262-2753
jhanus@fathomevents.com
or
Varsity
Spirit

Sheila Noone, 901-251-5959
snoone@varsity.com
or
Archer
Malmo for Varsity Spirit

Brad Carmony, 901-260-4277
bcarmony@archermalmo.com