NEW YORK–(BUSINESS WIRE)–Viacom Inc. (NASDAQ:VIAB, VIA) today released its 2015 Social Impact
Review: Raising Voices. The annual social responsibility report
showcases the many ways the company leverages its platforms to raise
audiences’ voices toward driving change.
For the first time, the Social Impact Review outlines specific and
distinct social responsibility goals, setting benchmarks for growth and
campaign participation in each of our areas of impact, including:
Building Inclusive Societies, Pioneering Social Change, Promoting
Healthy Living, and Inspiring Future Generations.
Some highlights around Viacom’s initiatives include:
- 25,000 volunteer hours donated by Viacom employees in 2014.
1 million+ young people inspired by MTV’s Look Different campaign to
take action against bias.
- 320,000 students who saw Paramount’s SELMA for free.
$1.2 million raised for Big Brothers Big Sisters of New York City
during Nickelodeon’s 2014 Worldwide Day of Play event and Race for the
$135,227 raised during Spike’s first Veterans Operation Wellness (VOW)
3,000+ hours volunteered by CMT employees at The Academies of
Nashville small learning communities.
$133,000 music grants awarded to mostly high-need schools by the VH1
Save the Music Foundation in 2014.
- 600+ applicants for the 2015 BET Experience Youth Program.
315 million people who have seen “Viacom Says NO MORE” PSAs around
domestic violence and sexual assault.
200,000 people tested for HIV through the MTV Staying Alive Foundation
“As a leading global media entertainment company, Viacom has a unique
responsibility to inspire and empower our audiences to take action,”
said Philippe Dauman, President and CEO of Viacom. “For over twenty
years, we have pioneered in leading the conversation around difficult
issues, shedding light on the causes that are most relevant to our fans
through the power of stories.”
The full 2015 Social Impact Review: Raising Voices is available here.
Viacom is home to premier global media brands that create compelling
television programs, motion pictures, short-form video, apps, games,
consumer products, social media and other entertainment content for
audiences in 180 countries. Viacom’s media networks, including
Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT,TV Land, Nick at
Nite, Nick Jr., Channel 5 (UK), Logo, Nicktoons, TeenNick and Paramount
Channel, reach a cumulative 3.4 billion television subscribers
worldwide. Paramount Pictures is a major global producer and distributor
of filmed entertainment.
Lenore Feder, 212-846-7120