Luxury Brand Authority Brings Fresh Expertise to Post-Acquisition
Sales and Revenue Efforts
LOS ANGELES–(BUSINESS WIRE)–Evolve Media LLC’s Martini
Media, the leader in engaging affluent audiences online, announced
today the executive appointment of Vincent Krsulich as Senior Vice
President of Sales. Bringing more than 13 years of experience with high
level brands, Krsulich will oversee the Martini Media sales team from
the New York office, while also guiding the division’s revenue and brand
strategy. Martini Media was recently acquired by Evolve Media, the
largest independent publisher of enthusiast content on the web.
Krsulich most recently served as the Senior Vice President of Sales for
InsideHook, a digital start up that focuses on influential, active,
upscale men. In one year, he developed major campaigns for top luxury
clients such as TAG Heuer, Louis Vuitton, Don Julio, Nordstrom, Zenith
Watch and Chanel.
“Martini Media’s reach and influence within the affluent marketplace is
unparalleled, so as we searched for Martini’s business lead it was
important that the candidate understood the unique needs of this highly
coveted consumer,” said Geoff Schiller, Chief Revenue Officer of Evolve
Media. “With his impeccable record of engaging best-in-class
advertisers, we have found Martini’s perfect fit in Vincent—and the
transition has been seamless. We have no doubt that he will continue
growing Martini Media’s authority in the affluent space.”
Prior to InsideHook, Krsulich served as the Publisher of Men’s Journal,
responsible for all ad sales, marketing and strategy for both
MensJournal.com and Men’s Journal magazine. He successfully
launched the Men’s Journal Adventure Race Calendar, initially sponsored
by Porsche. The calendar is the only comprehensive online guide to all
adventure races in the U.S. While there, he also helped develop the
Men’s Journal Gear Lab pop-up store and Gear Lab digital offerings.
Krsulich served as Associate Publisher for five years, where he played
an integral role in launching MensJournal.com and driving innovative
custom content offerings for brands such as Land Rover, The North Face,
Tudor Watch and Texas Tourism.
Before Men’s Journal, Krsulich worked at the National Geographic
Society as Advertising Director, where he oversaw sales efforts on
National Geographic KIDS and National Geographic Adventure. While there
in 2008, Krsulich was recognized as the MIN Salesperson of the Year. He
also held sales positions at Time Inc. Earlier in his career, Krsulich
lived in Melbourne, Australia and worked for Standard & Poor’s in
editorial and product management.
“Martini Media has always been recognized for its ability to connect
elite brands with affluent audiences. Now, under the Evolve Media brand,
the potential for growth is enormous,” said Krsulich. “With its
proprietary suite of native and video advertising solutions, Evolve
Media has elevated Martini’s offerings to new heights. I am thrilled to
be joining the company at this exciting turning point.”
About Martini Media
Acquired by Evolve Media in 2015, Martini Media specializes in helping
the world’s most prestigious brands engage the most affluent and
influential online. Leveraging proprietary insights on how and where the
affluent consume media, as well as unmatched access to the
passion-based, niche sites this audience interacts with, Martini
provides highly efficient, targeted reach into the affluent market.
Headquartered in San Francisco, Martini has offices in New York,
Chicago, Detroit, Los Angeles and London. Visit www.martinimediainc.com
to learn more.
About Evolve Media LLC.
Evolve Media is a publisher of leading enthusiast lifestyle destinations
for men (CraveOnline
Media) and women (TotallyHer
Media). Leveraging proprietary advertising and publishing
technologies, as well as hundreds of talented content professionals,
Evolve Media offers premium and engaging content to its readers, while
offering marketers the tools needed to execute custom, content-led
marketing solutions that reach its audience of over 95 million people
globally each month. Our mission is simple; we create the content people
are passionate about.
Sr. Manager of Corporate
310-449-1890 Ext. 8263