Vindicia to Host Webinar on May 17 to Discuss Consumer Attitudes Toward Online Subscription Services

REDWOOD CITY, Calif.–(BUSINESS WIRE)–Vindicia, a leader in enterprise-class subscription billing, will host a
webinar on Tuesday, May 17 from 1–2 p.m. ET (10–11 a.m. PT) in which
Bryta Schulz, Vindicia senior vice president of marketing, and Chris
Lawrence, director of research for Widmeyer Communications, will discuss
the results of the Consumer Demand for Value-added Subscription

Commissioned by Vindicia, Widmeyer surveyed 1,000 adult participants who
subscribe to at least one paid service for the purpose of determining
consumer interest in value-added subscription services. Data from the
study shows that consumers exhibit a collective interest in added
benefits from a subscription, and that they are willing to pay for those
perks. These benefits from a subscription package can include anything
from discounts and exclusive offers to access to premium content and

During the webinar, Schulz and Lawrence will discuss the implications
these new findings have on subscription services and will examine in
depth some of the survey’s key findings, which include:

  • 76 percent of consumers are willing to pay $3.99 extra each month for
    a subscription that gives them special access to premium content or
    members-only benefits, with that percentage increasing to 84 percent
    if the price is set at just $1.99.
  • More than four of ten participants said that they use their most
    frequent subscription service 16 hours a week or more, with audio
    topping the list of most-frequented services.

    • Audio also topped the list of most upgraded services. Fifty
      percent of participants who have upgraded from a freemium to a
      premium subscription have done so with an audio service offering.
  • Although 38 percent of participants said they cancelled a subscription
    service within the past three months, this could be an indication that
    they are “subscription hoppers,” and could return to the service once
    they feel that additional value has been added.

To join Vindicia’s webinar on May 17, please register here.

For the full Consumer Demand for Value-added Subscription Services survey,
please download it here.

For more information about Vindicia, please visit

About Vindicia

Vindicia brings enterprise-class innovation to consumer-facing
subscription billing to help digital companies acquire and retain more
customers by making payments seamless, secure and easy. Vindicia keeps
customers connected to the subscription services they love, and
companies connected to the subscription revenues they need. Vindicia has
processed more than $21 billion globally and generates over $90 million
in annual incremental revenue for clients. Clients include BBC,
Lionsgate, Comic-Con International, TransUnion Interactive, Allrecipes,
IAC, Vimeo, and Texture. Vindicia was recently ranked the number one
billing software solution on the market by, and
recognized as a “Top 100 Promising Tech Companies” by CIOReview
magazine. For more information visit:


for Vindicia
Jenna Finn, 415-249-6777