Viridian Announces National Expansion with Innovative Travel Program

Environmentally Responsible Network Marketing Company Launches Travel
Light, to Give Customers Deep Discounts on Travel and an Additional Way
to Help the Environment

NORWALK, Conn.–(BUSINESS WIRE)–Viridian International Management, LLC (“Viridian”), a leading network
marketing company, today announced its Travel Light program, a discount
travel membership club with a first-of-its-kind feature: All travel will
be carbon neutral thanks to carbon offsets purchased by Viridian on its
customers behalf.

Since 2009, Viridian has been changing the energy industry through its
affordable, responsible energy offerings, and the company is ready to
expand its hallmark belief that doing good doesn’t have to cost more,
through additional customer options.

Viridian’s network of more than 22,000 Independent Associates will now
be able to offer customers a subscription service that provides
exclusive access to wholesale rates on hotels, car rentals, cruises and
more – with the environmentally responsible twist that Viridian is known
for.

“In addition to our responsible energy products, we are excited to be
able to offer zero-carbon options for an $8 trillion industry,” said
Viridian CEO Paul Booth. “Not only are we allowing customers to book
discounted travel for family vacations, business trips and getaways, but
we are also allowing them to do so while reducing their carbon
footprint.”

The average family is responsible for 3,967 pounds of carbon emissions
for just air travel alone. By purchasing carbon offsets on customers’
behalf, Viridian is ensuring that its Travel Light customers will be
able to take to the skies—and more –guilt-free.

Travel Light customers will be giving back in another big way, too:
Every Viridian customer helps bring dependable solar power to
underserved regions around the world through Viridian’s Light the World
program. Viridian will donate one day of power to a family in need for
each of its energy and Travel Light members each month, with a goal of 1
million days of light in 2017. Viridian is also launching emPOWER Trip
voluntourist journeys for customers and Associates who want to do more
than travel.

“The launch of Travel Light is a significant milestone for Viridian and
for each of our dedicated Associates,” explained Chief Operating Officer
Cami Boehme. “With a national footprint of affordable sustainable
lifestyle products, we believe Viridian is poised for tremendous growth.
Our expanded offerings mean we will continue to provide an opportunity
to even more socially conscious entrepreneurs who want to help others
save money and help the environment at the same time.”

Travel Light marks Viridian’s first expansion since acquiring certain
assets previously held by its energy partner, Crius Energy. As it
continues to offer responsible energy to customers in 18 markets in the
U.S. and Australia, Viridian is currently building strategic
partnerships in other industries to support its Independent Associates
and customers in selecting more sustainable lifestyle choices.

To learn more about Travel Light, visit www.travellight.com.

About Viridian

Founded with the vision of empowering individuals to build the life of
their dreams, Viridian offers every independent Associate the chance to
do well by doing good. This socially responsible company connects with
consumers through a vibrant network of independent Associates, enabling
each Viridian customer to be part of a significant, positive
environmental impact. Committed to sustainability, community action and
global initiatives, Viridian offers responsible product solutions to
customers in 18 markets in the U.S. and Australia and is committed to
global expansion. Learn more at www.viridian.com

Contacts

Coltrin & Associates (on behalf of Viridian)
Jennifer Webb,
212-221-1616
Jennifer_webb@coltrin.com