Wacoal Celebrates 15 Years of Fit for the Cure®
Launches “I Got Fit” social media initiative for fall
NEW YORK–(BUSINESS WIRE)–Wacoal, the leading intimate apparel brand in department stores, is
proud to celebrate the 15th year of Fit for the Cure®, a
grassroots initiative dedicated to the brand’s on-going mission of
providing women with complimentary bra fittings, while raising money for
breast cancer research and local support programs. Through 15 years of
Fit for the Cure®, Wacoal has proudly raised more than $4 million
dollars for Susan G. Komen®, and has educated hundreds of thousands of
women about the importance of bra fit, foundation and breast health.
This fall Fit for the Cure® events kick off on September 2, and will
last through November 13. For every woman who receives a complimentary
fitting from a trained Wacoal Fit Consultant at a Fit For the Cure®
event, Wacoal donates $2 to Susan G. Komen®, and an additional $2 for
every Wacoal item purchased during the event. With more than 15,000 Fit
for the Cure® events to-date, and more than 741,000 fittings across 411
cities in all 50 states, Fit for the Cure® proves that a simple gesture
can make a huge impact.
“We are so grateful to Wacoal for 15 years of partnership,” said Komen
President and CEO Judy Salerno, M.D., M.S. “Through their Fit for the
Cure® program, Wacoal is reaching women in communities across the
country, and is a key partner as we move toward a world where no woman
will have to worry about breast cancer.”
In celebration of the 15th year of Fit for the Cure®, Wacoal
is making it possible to make an even greater donation by utilizing
social media. This fall, Wacoal will donate an additional $1 for each
woman who photographs herself following her fitting with a special “I
Got Fit” sign and shares on social media using the hashtag #IGotFit and
tagging @Wacoal on Facebook or Twitter, or @WacoalAmerica on Instagram.
“Wacoal’s ongoing commitment to fit and style, coupled with our
dedication to finding a cure for breast cancer, has resulted in a
lasting partnership with Susan G. Komen® and the tremendous success of
Fit for the Cure®. This program has become part of our brand DNA and is
something we are very proud of at Wacoal,” said Bob Vitale, president
and CO-CEO of Wacoal America, Inc. “As we reflect upon the growth of Fit
for the Cure® and look to the next chapter of the program, we are
thrilled to introduce this new social media initiative that will allow
us to donate even more to Komen and contribute to the fight to end
breast cancer.”
This fall, Wacoal aims to fit more than 30,000 women at 662 events
across the U.S. and Canada in fine department and speciality stores and
break the $5 million dollar mark in donations.
WACOAL FIT FOR THE CURE® THROUGH THE YEARS
Key Milestones:
| 1999 |
The Awareness Bra is born—Wacoal creates a special bra featuring an embroidered pink Breast Cancer Awareness ribbon and a hang tag. Wacoal donates $1 to Susan G. Komen® for every bra style sold during the month of October, and $1 for every Awareness bra sold through the end of the year. |
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| 2001 |
Wacoal inaugurates the first Fit for the Cure® event and begins donating $1 for every woman fit and an additional $1 for every Awareness® bra sold during the month of October. |
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| 2002 | Wacoal fits a groundbreaking 50,000 women. | |
| 2004 |
Wacoal doubles the donation from $1 for every fit and bra purchase to $2. |
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| 2005 |
For the fifth year of Fit for the Cure®, Wacoal sets a goal to reach the $1 million dollar mark for donations to Susan G. Komen® and succeeds! |
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| 2008 |
Wacoal launches the Fi(gh)t for the Cure® campaign, featuring a powerful woman wearing lingerie and pink boxing gloves ready to “knock out” breast cancer, to reenergize women to join in the fight alongside Wacoal and Susan G. Komen®. |
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| 2009 |
Wacoal raises over $2 million for breast cancer research and community outreach programs for women nationwide. |
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| 2013 |
Fit for the Cure® enters Canada for the first time with eight doors at Hudson’s Bay. |
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| 2015 | Wacoal America celebrates its 30th anniversary. | |
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Wacoal partners with the Canadian Breast Cancer Foundation (CBCF) and increases to 22 doors at Hudson’s Bay. |
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Wacoal celebrates the 15th year of Fit for the Cure® with the launch of the “I Got Fit” initiative, which encourages women to empower one another through the message of finding the right bra fit. Wacoal also increases the donation to Susan G. Komen® with an additional $1 for every social media post using the hashtag “IGotFit” and tagging @Wacoal on Facebook or Twitter, or @WacoalAmerica on Instagram in the fall season. |
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About Wacoal
Established in 1985, Wacoal America has built a loyal following with
consumers and fashion insiders as the ultimate resource for quality bras
and lingerie solutions. Their consistent focus on delivering innovative
and fashionable product has earned them the number one position in
department store brand rankings since 2005. Wacoal America offers the
modern woman gorgeous styles and a comfortable fit to meet the needs of
all body types and sizes up to an H cup. Through its longstanding Fit
for the Cure® program, Wacoal America reinforces their commitment to
issues vitally important to women by supporting breast cancer awareness,
treatment and research. Now in their 15th year of partnership with Susan
G. Komen®, the brand has raised over $4 million dollars through its
nationwide Fit For the Cure® events.
For additional information on Wacoal, please visit www.wacoal-america.com
or FitfortheCure.com,
and follow along on Facebook @Wacoal,
Twitter @Wacoal,
and on Instagram @WacoalAmerica.
About Susan G. Komen for the Cure®:
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do
everything in her power to end breast cancer forever. In 1982, that
promise became Susan G. Komen for the Cure® and launched the global
breast cancer movement. Today, Komen for the Cure is the world’s largest
grassroots network of breast cancer survivors and activists fighting to
save lives, empower people, ensure quality care for all and energize
science to find the cures. Komen has have invested well over $1 billion
to fulfill Nancy’s promise, becoming the largest source of nonprofit
funds dedicated to the fight against breast cancer in the world. For
more information about Susan G. Komen for the Cure®, breast health or
breast cancer, visit www.komen.org
or call 1-877 GO KOMEN.
Contacts
LaForce and Stevens
Hannah Rood, 212-242-9353
hrood@laforce-stevens.com
