Walmart Brightens Customer Experience and Expands Assortment To Help Customers Light Up Christmas

New Checkout Experience, Store Maps and Redesigned Website Make it
Easier Than Ever to Shop Walmart This Holiday Season

BENTONVILLE, Ark.–(BUSINESS WIRE)–Over the last year, Walmart has continued to push the boundaries of
retail by creating a seamless experience in stores and online. Today,
Walmart announced its plans to offer the ultimate in convenience and
product assortment at the best prices this holiday season with:

  • Improved Experience: Introducing new technologies like Check
    Out With Me, to give customers a faster checkout experience, digital
    Store Maps on the Walmart app to help customers find everything they
    need quickly, and a redesigned to make it easier than ever
    to shop Walmart.
  • Expanded Assortment: Offering its best and broadest assortment
    of items it knows customers are looking for, including new brands that
    have never been available before at Walmart across fashion, home,
    electronics and toys.
  • More Items for Free, Two-Day Shipping: Making millions
    of items from marketplace sellers eligible for free, two-day shipping
    without a membership fee.* This is in addition to the millions of
    items already offered by Walmart.

“Every day we’re committed to providing customers with the broadest
assortment of quality products at great prices, but, during the
holidays, we take that promise up a notch,” said Steve Bratspies, chief
merchandising officer, Walmart U.S. “I’ve never been more excited about
what we have to offer this Christmas – more items than ever before and
new brands that customers will be surprised to see from us, all at the
prices they expect from Walmart. And, with new convenient ways to buy,
we’ve never been in a better position to help our customers deliver for
their families than this holiday season.”

The Ultimate in Customer Convenience

New shopping experiences that help customers save time at Walmart this
holiday season include:

  • Check Out With Me: To make checkout easier, starting Nov. 1,
    Walmart is positioning associates in the busiest areas of its stores,
    like the garden center, electronics or in action alley, so customers
    can bypass regular checkout lines and pay for everything right in the
    department they are shopping. Associates will help customers pay and
    go by simply swiping their credit card and providing them with a paper
    or electronic receipt for their purchase.
  • Store Maps: The Walmart app now features a store map uniquely
    created for each Walmart store, helping customers quickly and easily
    find everything from the hottest holiday toys to everyday essentials.
    Just open the app in store or at home, search for the item, and the
    map will show the item’s exact location and new in-store signage will
    help customers quickly orient themselves within the store. Store maps
    just launched in most Walmart stores and will be available in all
    stores in early November.
  • New Online Shopping Experience: This will be the first holiday
    season during which customers can shop Walmart’s updated, more modern
    website, which will deliver new shopping solutions that will help
    customers cut through the clutter and discover what they need for the
    season. is introducing curated and editorial content that
    will make its assortment more discoverable. Content will range from a
    new deals hub, which will refresh regularly with highlighted deals of
    the moment, to gift guides and content like the monthly Ellen’s List
    with Ellen DeGeneres. In home and fashion specifically, is
    refreshing the category shopping destinations to deliver
    holiday-specific experiences.
  • Easier
    Marketplace Shopping:
    New this holiday, customers can
    receive free, two-day shipping on millions of items from marketplace
    sellers without a membership fee. Walmart is also simplifying the
    returns process for marketplace items, including allowing customers to
    bring marketplace items to any one of its 4,700 stores for returns
    starting in mid-November.

“This year, we relaunched, delivering customers a completely
new shopping experience for whatever they are shopping for – whether
they are purchasing a specific item or browsing our fashion and home
assortment,” said Scott Hilton, chief revenue officer, Walmart eCommerce
U.S. “The new site, combined with thousands of new brands, curated
holiday solutions, and our free, two-day shipping as well as pickup
offerings, will make it that much easier for customers to shop this holiday season.”

The Broadest Assortment Ever

Walmart has spent the last year expanding its assortment in stores and
online to offer customers its widest assortment of top gifts at the
season’s best prices. On, the retailer has added more than
2,000 brands to offer a wide range of options, from cashmere sweaters to
premium electronics. These brands include De’Longhi and Braun in home,
Sony XBR in electronics (launching in mid-November), and nearly 150
premium fashion brands available through the Lord & Taylor flagship
store. In stores and online, customers will find new products from
national brands like Ryan’s World and L.O.L. Surprise in toys,
KitchenAid and Keurig in home, EV1 by Ellen DeGeneres in fashion, and
Samsung and Bose in entertainment.

Walmart’s America’s Best Toy Shop will be the place for the hottest toys
at the best prices this holiday season. With 30 percent new toys in
stores and 40 percent more toys online, customers will have hundreds of
new toys to choose from, including Pomsies, Fancy Nancy, Hairdorables,
and Grumblies, plus classic brands like Barbie, Hot Wheels and
Transformers. Walmart shoppers can use its annual Toy Catalog, available
in stores and online Nov. 1, to find the items they’re looking for in
stores and on

In-store customers will be able to experience Walmart’s assortment of
top gifts first-hand with more events and product demos than ever before
– 190,000 across the country from Nov. 3 to Dec. 24. Walmart will host
its first event, America’s Best Toy Shop Wishlist Event, on Saturday,
Nov. 3, from 1 p.m. to 4 p.m. in Walmart stores nationwide. At this free
event, families can test the hottest toys, take pictures with Santa,
pick up the kids catalog, posters, a LEGO catalog with stickers and more.

For more information, please visit

*Free shipping within two business days on orders placed
before 2 p.m., excluding weekends and holidays. Eligible items only.
Min. order $35. Not available in AK, HI, Puerto Rico.

About Walmart

Walmart Inc. (NYSE: WMT) helps people around the world save money and
live better – anytime and anywhere – in retail stores, online, and
through their mobile devices. Each week, nearly 265 million customers
and members visit our more than 11,200 stores under 55 banners in 27
countries and eCommerce websites. With fiscal year 2018 revenue of
$500.3 billion, Walmart employs over 2.2 million associates worldwide.
Walmart continues to be a leader in sustainability, corporate
philanthropy and employment opportunity. Additional information about
Walmart can be found by visiting,
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on Twitter at


Walmart Media Relations
Tara Raddohl House, 1-800-331-0085