Walmart Steps Up Its Style Game with the Launch of New Apparel Private Brands

Time and Tru, Terra & Sky, Wonder Nation and George Available
Exclusively at Walmart

BENTONVILLE, Ark.–(BUSINESS WIRE)–Spring style has sprung at Walmart as the retailer today
introduced four new apparel private brands for women, men and kids.
Customers can now strut the latest seasonal fashions from Time and Tru,
Terra & Sky, Wonder Nation and George, exclusively available nationwide
in Walmart stores and on starting March 1. The latest looks
elevate Walmart’s apparel category and represent the retailer’s
commitment to quality and delivering stylish fashion at an incredible

Each brand will help customers dress to impress with hundreds of new
pieces across apparel, shoes and accessories, delivering on the fresh,
seasonal styles, ultimate comfort and uncompromising quality customers
are looking for – all at the prices they expect from Walmart. New brands

  • Time and Tru: A new brand for women with styles that let her
    authentic, true self shine through, offered in an inclusive size range
    from XS-XXXL. Time & Tru includes timely, versatile looks that can be
    pulled together for women on the go and are on-trend with unexpected
    details and fabrics that make the classics feel modern and
  • Terra & Sky: A new brand created specifically for plus
    women, with effortless style and a fit that flatters, available in
    sizes 14W-30W. Terra & Sky has well-made pieces with on-trend styles
    that show off curves in comfortable, ultra-soft fabrics.
  • Wonder Nation: Walmart’s first kid-centric brand that lets
    kids take on all of their adventures in style, available in sizes
    4-18. Built with fun, comfort and durability in mind, Wonder Nation
    lets kids be kids while feeling and looking great wear after wear,
    wash after wash.
  • George: Exclusively for men, George brings style,
    comfort and durability, offered in an inclusive size range from
    S-XXXL. With enhanced details in every single piece, George keeps men
    looking good effortlessly, with updated classics and relevant trends.

“We listened to our customers and are proud to deliver apparel choices
that meet at the intersection of everything they desire: on-trend
styles, comfort and quality, all at unbeatable prices,” said Deanah
Baker, senior vice president of apparel, Walmart U.S. “These new brands
are a thoughtful reflection of current trends and styles, while
considering our customers’ busy, on-the-go lifestyles.”

The new apparel brands deliver comfort and quality with improvements
such as stretch where it matters, soft fabrics, tagless garments and
adjustable waistbands. Prices range from less than $5 to $30 to fit
everyone’s budget.

Walmart is partnering with celebrity stylist Elizabeth Stewart to launch
the new brands this week. She will share insights on apparel trends for
the season and what customers will find available at Walmart to keep
them dressing to impress, answering the apparel needs for the entire

“From statement-making details, like ruffles, peasant styles and denim
for women to trending patterns and colors for men to bright, happy
colors like cobalt for kids, customers should be excited for what’s in
store!” said Stewart. “Whether you want to dress to make a statement or
feel good in your every day, look no further than Walmart for the latest
spring trends at great prices.”

Walmart, making itself a destination for apparel, is also making
improvements to its apparel departments to help customers find style
inspiration and shop new looks for everyone in their family. Beginning
in early March, apparel departments will include signage with stylized
photography to inspire looks from each new brand. By fall 2018, the
majority of stores will make upgrades to apparel displays and include
more signage throughout the departments. Select stores will be remodeled
to include open floor plans for visibility and shopping ease, and
upgraded fitting rooms to better serve customers trying on clothes in

About Walmart

Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save
money and live better – anytime and anywhere – in retail stores, online,
and through their mobile devices. The company’s legal name will become
Walmart Inc., effective on Feb. 1, 2018, to reflect its growing status
as an omni-channel retailer. Each week, over 260 million customers and
members visit our more than 11,600 stores under nearly 60 banners in 28
countries and eCommerce websites. With fiscal year 2017 revenue of
$485.9 billion, Walmart employs approximately 2.3 million associates
worldwide. Walmart continues to be a leader in sustainability, corporate
philanthropy and employment opportunity. Additional information about
Walmart can be found by visiting,
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Walmart Inc.
Media Relations:
Meggan Kring, 800-331-0085