Welcome to the Bold and Exciting World of New NERDS ¡Lucha Grande!

Enjoy Bold and Intense Flavors Combining Iconic Hispanic Tastes with
Your Favorite Brands, NERDS, LAFFY TAFFY, FUN DIP and PIXY STIX


GLENDALE, Calif.–(BUSINESS WIRE)–This summer Nestlé is inviting fans to the fascinating world of NERDS® ¡Lucha
Grande!, filled with exciting new bold and intense flavor
combinations inspired by the classic Dulcerías, Spanish for
‘candy store,’ of your childhood. Alongside new flavors of beloved
brands LAFFY TAFFY®, FUN DIP® and PIXY STIX®, NERDS® ¡Lucha Grande! hits
store shelves this summer, offering fans a variety of tangy new flavors
like the tongue-twisting pucker of Mango Chile and mouthwatering cool of
Cucumber Watermelon.

“We know that these distinctive staple flavors are held very dear to
much of the Hispanic population and we’re thrilled to introduce a whole
new audience to the mesmerizing tastes of flavors like Mango, Guava and
Tamarind,” said Chris Ota, Marketing Manager, Nestlé USA Confections &
Global Foods. “Through these new offerings we can honor these unique
flavors and share some of our classic brands in new and innovative ways.”

True to their luchadores namesakes, NERDS® ¡Lucha Grande! Guava
and Mango Chile beat the competition at this year’s Sweets & Snacks
Expo, winning the title of the 2017 National Confectioners Association Most
Innovative New Product
in the Sweet Snacks category.

From a delightful treat, to perfect colorful party favors or a tasty new
twist on your favorite summer mocktail recipes, the new flavors of NERDS ¡Lucha
Grande!
, LAFFY TAFFY, FUN DIP and PIXY STIX are an unexpectedly
delicious take on a summer treat.

NEW items include:

  • NERDS® Guava and Mango Chile & NERDS® Lime and Pineapple
    Inspired by the vibrant style and energy of Mexican professional
    wrestling, Lucha Libre, new NERDS ¡Lucha Grande! are
    coming to invigorate your taste buds with a variety of bold,
    Mexican-inspired flavors. Made with no artificial flavors, each pack
    introduces characters like the fiery El Mango Fuego and deceptively
    sweet Piña Furiosa whose adventures can be further seen in comic
    strips found at www.NestleDulceria.com.
    NERDS ¡Lucha Grande! come in two packages, the Dual Flavor Box,
    featuring two different flavors going head-to-head to compete for the
    championship of your mouth and Peg Bags filled with Treat-sized Boxes
    allowing you to enjoy single Luchador flavors all on their own. (MSRP:
    Dual Flavor Box: $.79- $1.19/1.65 oz. | Peg Size Bag: $.99-1.29 /3 oz.)
  • LAFFY TAFFY® Guava & LAFFY TAFFY® Pineapple – From the
    candy that positively tickles your funny bone, enjoy the refreshing
    taste of Guava and Pineapple that will leave you saying ‘Aaaah,’ after
    the ‘Ha, ha, ha.’ Featuring jokes from acclaimed Hispanic comedian
    Anjelah Johnson, these new LAFFY TAFFY flavors are made with no
    artificial flavors and are perfect for a quick summertime treat.
    (MSRP: $.99-1.29/3.5 oz.)

    Anjelah is no stranger in making
    people laugh. She was a cast member on a popular late night comedy
    show before appearing in films and several One Hour Comedy Specials.

  • FUN DIP® Mango Lime & FUN DIP® Cucumber Watermelon – Ever
    feel like your Fun Dip dipping stick deserves more? With new Tamarind-
    and Lime-flavored dipping sticks, new Fun Dip Mango Lime and Fun Dip
    Cucumber Watermelon will leave you experiencing a whole new
    blast of intense taste combinations, made with no artificial flavors.
    (MSRP: $.99-1.29/3.01 oz.)
  • PIXY STIX® Cucumber Watermelon, PIXY STIX® Mango Lime & PIXY STIX®
    Pineapple –
    Add an extra burst of flavor with the iconic fruit
    tastes and combinations from Pixy Stix, a zesty treat made with no
    artificial flavors. Whether you’re garnishing your favorite mocktail
    glass rim, adding extra flair to whipped cream, or decorating
    Pinterest–worthy cookies, the possibilities are endless. But if all
    you crave is the familiar ritual of enjoying a Pixy Stix straw, simply
    tear it open, tip your head back and pour. (MSRP: $.99-1.29/3.2 oz.)

To learn more, visit www.NestleDulceria.com

Nestlé USA

Named among “The World’s Most Admired Food Companies” in Fortune
magazine for twenty consecutive years, Nestlé USA is committed to
enhancing quality of life and contributing to a healthier future. By
providing choices, from nutritious meals with LEAN CUISINE®
to baking traditions with NESTLÉ® TOLL HOUSE,®
Nestlé USA makes delicious, convenient, and nutritious food and
beverages that make good living possible. With 2016 sales of $9.7
billion, Nestlé USA is part of Nestlé S.A. in Vevey, Switzerland — the
world’s largest food company — with 2016 sales of $91 billion. For
product news and information, visit Nestleusa.com
or Facebook.com/NestleUSA.

Contacts

Media Contact:
for Nestlé USA
Zach Cole (PR)
213-335-5521
zcole@team-n.net