Wells Fargo, UNCF, Terrance ‘J’ Jenkins and Natasha Eubanks Team Up to Empower HBCU Students

Company hosts My Life, My Story, #MyUntold Town Hall event for
more than 300 Atlanta University Center Consortium (AUCC) students to
promote the #MyUntold social media campaign as a platform to
affirm positive cultural perceptions.


CHARLOTTE, N.C.–(BUSINESS WIRE)–Today, Wells Fargo & Company (NYSE: WFC) and UNCF (United Negro College
Fund) rallied students from three of the nation’s leading Historically
Black Colleges and Universities (HBCUs) —Clark Atlanta University,
Morehouse College and Spelman College — for an interactive town hall
event to promote positive images of African American youth. HBCU alumni,
Terrence ‘J’ Jenkins, actor and philanthropist, and Natasha Eubanks,
founder and CEO of TheYBF.com, joined Wells Fargo and UNCF
leaders to inspire students to use social media to share personal
experiences that proactively address cultural mischaracterizations.

Seeking to broaden the current social narrative involving the African
American community, Wells Fargo launched the #MyUntoldSM
campaign to offer a more comprehensive perspective on the African
American experience. The social media campaign honors the community
tradition of storytelling by creating a platform to share personal
stories, history and defining moments– while fostering cultural
awareness outside of the community. The official #MyUntold website
(wellsfargo.com/MyUntold)
aggregates user-generated and company-produced content (photos, videos
and written posts) to offer visitors deeper insight into African
American culture.

Today’s My Life, My Story, #MyUntold Town Hall event
engaged HBCU students by empowering them to lead and take personal
accountability for enlightening others on the full cultural identity of
African American youth. Students were invited to contribute their
stories at an onsite photo/video booth, and during “man on the street”
interviews captured across campus. To further encourage community
engagement, the Haitian Club of Spelman College and the Minority
Association for Pre-Medical Students were presented with a $1,000 check
to develop programs to support local community organizations.

“Wells Fargo’s #MyUntold
campaign is valuable because it provides an important vantage point of
the community that extends one-dimensional storytelling,” says Jenkins.
“It’s my hope that coming out of this event students will be inspired to
become the official storytellers of their community.”

To date, the social media storytelling campaign has generated hundreds
of personal stories from across the country. It has become a catalyst
for self-expression that showcases diverse experiences among a common
culture.

“Wells Fargo is happy to introduce #MyUntold
to millennials in this way. We’ve taken the campaign across the country,
and people literally wait in line to share their stories. As a company,
we appreciate the opportunity to connect directly with the communities
we serve in such a personal way,” says Lisa Frison, vice president,
African American Segment manager, Wells Fargo. “HBCU students in
particular have the power to become the opinion formers of a generation,
and #MyUntold
is one way they can use their voice to lead.”

Following the event, students were joined by community members for a #MyUntold
themed Instameet.
Participants traveled to various campus landmarks to capture photo and
video content (to share on Instagram®) that reflects their HBCU
experiences.

“Since #MyUntold
launched, UNCF has been a strong supporter of the campaign,” says
Richard Shropshire, Vice President of Communications and Marketing,
UNCF. “This platform aligns with our ongoing relationship with Wells
Fargo that includes longstanding support of the UNCF Empower Me Tour and
UNCF Evening of Stars, engagement platforms which empower the African
American community to aspire to higher education.”

Wells Fargo continues to promote the campaign through efforts with Oprah.Com
and Interactive One, creating custom content, including
stories from actor and HBCU alumni, Lance
Gross
, and Grammy-nominated singer-songwriter, Elle
Varner
. Renowned pastor, author and motivational speaker, Bishop
T.D. Jakes
recently shared his story about how his father’s
sacrifice inspired him to strive for success while reaching back to help
others. The company continues to encourage the community to share their
own stories using #MyUntold.

About Wells Fargo

Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified,
community-based financial services company with $1.8 trillion in assets.
Founded in 1852 and headquartered in San Francisco, Wells Fargo provides
banking, insurance, investments, mortgage, and consumer and commercial
finance through 8,700 locations, 12,800 ATMs, the internet
(wellsfargo.com) and mobile banking, and has offices in 36 countries to
support customers who conduct business in the global economy. With
approximately 265,000 team members, Wells Fargo serves one in three
households in the United States. Wells Fargo & Company was ranked No. 30
on Fortune’s 2015 rankings of America’s largest corporations. Wells
Fargo’s vision is to satisfy our customers’ financial needs and help
them succeed financially. Wells Fargo perspectives are also available at Wells
Fargo Blogs
and Wells
Fargo Stories
.

Contacts

For Wells Fargo & Company
Media
Melody Thuston
312-729-4221
MThuston@golin.com
or
Valerie
Williams
704-743-6544
valerie.williams@wellsfargo.com
@ValWilliamsWF