Proceeds from 2016 Holiday Collection and Social Media Campaign
Benefit the ASPCA’s National Programs and Services
BROOKLYN, N.Y.–(BUSINESS WIRE)–#mywestelm—West
Elm today debuted its 2016 holiday collection of kitchen textiles
and ornaments in support of the ASPCA® (The American Society
for the Prevention of Cruelty to Animals®). The eight piece
collection of novelty tea towels and felt ornaments features caricatures
of four social media famous pets: “Sir Charles Barkley” (@barkleysircharles),
“Lionel the Hedgehog” (@lionelthehog),
“Brimley the Cat” (@brimleycat)
and buddies “Priscilla and Poppleton the Pigs” (@prissy_pig).
For every collection product purchased, West Elm will donate $1 to
support the ASPCA and help pets in need, with a minimum donation of
$20,000 through January 31, 2017.
“Our collection is designed to support the many programs and services of
the ASPCA, and help bring joy to animals in need,” said Nancy Tsuei,
West Elm senior vice president of merchandising. “We are as delighted to
celebrate the holidays with our pets as our customers are about sharing
photos of their furry loved ones on social media.”
On November 10, West Elm stores nationwide will celebrate the ASPCA
collaboration by inviting shoppers and supporters to take an in-store
holiday photo with their family and pets from 6 p.m. to 8 p.m. For every
photo taken in a participating store on that date, then shared on social
media and tagged using #westelmxaspca, West Elm will donate one
additional dollar to the ASPCA, up to $5,000. Participants will also
receive 20 percent off their next minted.com
order for personalized holiday cards.
Instagram pet celebrities from the West Elm and the ASPCA collection
will also make special appearances at select West Elm stores during the
November 10 event including:
@barkleysircharles and @brimleycat at West Elm Seattle located at 2201
Westlake Avenue from 6 p.m. – 8 p.m.
@lionelthehog at West Elm Charleston located at 484 King Street from 6
p.m. – 8 p.m.
@prissy_pig duo at West Elm Jacksonville located at 10274 Buckhead
Branch Drive from 6 p.m. – 7 p.m.
To learn more about the West Elm and the ASPCA collection visit blog.westelm.com.
For up-to-date information on in-store events, promotions or to RSVP to
attend on November 10, please visit westelm.com/stores and click on your
local store. The West Elm and the ASPCA collection is priced from
$10-$16 and available now at West Elm stores in the U.S. and online at westelm.com.
About West Elm
Headquartered in Brooklyn, NY since 2002, West Elm opened its first
store in DUMBO, the neighborhood it still proudly calls home. With the
mission of helping customers express their personal style at home, work
and away, everything West Elm does is designed to make an impact in
everyday life, from creating unique, affordable designs for modern
living to its commitment to Fair Trade Certified, from LOCAL and
handcrafted products to community-driven in-store events and
collaborations. The brand operates 98 retail stores in the United
States, Australia, Canada and the UK, ships internationally to customers
around the world and operates stores in Mexico, the Middle East and
Philippines through unaffiliated franchisees. In addition to home
furnishings retail, West Elm operates
West Elm Workspace in the commercial furnishings industry. West
Elm publishes the blog Front+Main
and is part of an active community on Facebook,
West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands.
About the ASPCA®
Founded in 1866 and celebrating its 150th anniversary this
year, the ASPCA® (The American Society for the Prevention of Cruelty to
Animals®) is the first animal welfare organization in North America and
serves as the nation’s leading voice for animals. More than two million
supporters strong, the ASPCA’s mission is to provide effective means for
the prevention of cruelty to animals throughout the United States. As a
501(c)(3) not-for-profit corporation, the ASPCA is a national leader in
the areas of anti-cruelty, community outreach and animal health
services. For more information, please visit www.ASPCA.org,
and be sure to follow the ASPCA on Facebook,
West Elm Contact:
Andres (Dru) Ortega