What’s for Dinner? Good Housekeeping and Innit Team Up to Help Answer That Question in a Simple, Delicious, and Healthy Way

As strategic content and brand partners, companies will accelerate
adoption of connected food in the kitchen

LAS VEGAS–(BUSINESS WIRE)–CES 2016 – Good Housekeeping and Innit®, a groundbreaking provider of
information about food and its preparation, today announced a content
and brand partnership designed to accelerate adoption of connected food
in the kitchen for and by consumers. The companies will combine the
power of Innit’s Connected Food Platform with original content that Good
Housekeeping will develop for Innit and consumers to optimize flavor,
nutrition and the simplicity of cooking.

In addition to its famous library of recipes, Good Housekeeping will
provide content that will ease cooking processes and kitchen management
in the home. Coupled with Innit’s partnership with revolutionary home
retailer PIRCH, also announced today (www.innit.com),
Innit and Good Housekeeping will help consumers everywhere answer the
age-old question, ‘What’s for dinner?’ in a simple, delicious and
healthy way.

“Innit is revolutionizing the food industry as we know it,” said Jane
Francisco, editor-in-chief of Good Housekeeping magazine. “We are
excited to bring our expertise, knowledge and content to Innit’s
platform to provide a valuable and powerful experience for consumers to
cook more simply, efficiently and healthily.”

Innit’s Connected Food Platform, which unites food and technology to
help people live tastier and healthier lives, will seamlessly
interconnect appliances with food using information from the food. Good
Housekeeping’s content, both original and existing, will be brought
directly to consumers via the Innit Platform, further enhancing their
kitchen experience and making their lives even tastier.

“Teaming up with Good Housekeeping is truly significant for Innit for so
many reasons,” said Eugenio Minvielle, co-founder and president of
Innit. “As a key strategic partner, they are enabling the next step in
making ‘listening to your food’ a reality for consumers. Good
Housekeeping is such a well-recognized and loved name by consumers all
over the world. We are truly honored to be working with them.”

As part of the partnership, Good Housekeeping will provide its first
series of original content for Innit at the unveiling of the
Innit-powered “Smart Kitchen” loft in PIRCH’s newest experiential
showroom. Innit and Good Housekeeping will also co-host a cooking class
series/demonstration within the PIRCH SOHO Savor Kitchen, which is
scheduled to open in Manhattan’s SOHO District this spring.

About Good Housekeeping

Founded in 1885, Good Housekeeping magazine reaches nearly 24 million
readers each month, plus another 10+ million online at goodhousekeeping.com.
The Good Housekeeping Institute, a state-of-the-art consumer product
testing facility launched in 1900 and staffed by engineers and
scientists who evaluate thousands of products each year in its six labs,
is key to the unrivaled trust that readers and consumers have in the
Good Housekeeping brand and the Good Housekeeping Seal. The Seal,
introduced in 1909, and the Green Good Housekeeping Seal, created in
2009, are among the most recognized consumer icons and are backed by a
limited warranty that provides a replacement or refund for up to $2,000
if a product proves defective within two years of purchase. In addition
to its U.S. flagship, Good Housekeeping publishes 10 editions around the
world. Hearst Magazines is a unit of Hearst, one of the nation’s largest
diversified media and information companies. With 21 titles in the U.S.,
Hearst is the leading publisher of monthly magazines in terms of total
paid circulation (AAM 2H 2014), reaching 78 million readers (Spring 2015
MRI gfk) and 54 million site visitors each month (comScore). Follow Good
Housekeeping on Facebook, Instagram, Twitter, Pinterest and on the
Inside the Institute blog. Follow Jane Francisco on Twitter and

About Innit

Innit empowers people through food. The Innit platform combines
personalized culinary and nutritional science with cutting-edge
information technology to power the emerging Connected Food ecosystem.
For more information visit www.innit.com.

Follow Innit on social media: Facebook,

Innit is a registered trademark of Innit Inc. Innit Empowered
and Listen to Your Food are trademarks of Innit Inc.


Good Housekeeping Press Contacts:
Carrie Carlson, 212-649-2617
Ames, 212-649-2180
Press Contact:
Weber Shandwick
Smita Rode, 415-262-5977