What’s on Kids’ Holiday Toy Wish Lists? Walmart Unveils its Top Toys, Launches Layaway

More than 20 percent of the top toys are exclusive to the retailer

BENTONVILLE, Ark.–(BUSINESS WIRE)–From the smallest to the tallest, Walmart polled hundreds of kids to
find out just what they will be including in their letters to Santa this
year. Today, Walmart unveiled its annual top toy list, Chosen By Kids,
including six exclusives such as the Teenage Mutant Ninja Turtles Remote
Control Skateboarding Mikey and Disney® Princess Carriage. The retailer
also announced today the return of its popular layaway program, which
opens on Sept. 2. Between Walmart’s layaway program, and their efforts
to make shopping easier for customers no matter when and how they want
to shop – in store, online, on a mobile device or a combination – the
retailer is helping everyone up their “elf skills” this holiday.

“Santa may know who is naughty and nice, but we know what’s on their
list,” said Anne Marie Kehoe, vice president of toys at Walmart U.S.
“Santa’s workshop is hard to compete with, but we are confident our
assortment hits the mark with kids of all ages – we have playsets,
ridealongs, licensed merchandise, even toys that fly. Our customers can
count on us to bring the coolest toys at everyday low prices, online and
in stores, and enough of them for even the last shopper of the season to
take home something that is going to put a smile on a child’s face.”

Walmart will have more than 400 exclusive toys in addition to the six
toys that are exclusives on the Chosen By Kids list. Some of these
exclusives include Star Wars 3-3/4” Black Series collector figures, the
Barbie Camping Collection and a FlipaZoo plush.

Chosen By Kids Top Toy List

It’s become a tradition at Walmart to have the real experts – kids –
choose the top toys for the holidays. Hundreds of kids, ages 18 months
to 12 years, were given the chance to play with some of the year’s
hottest toys and pick their favorites. This one-of-a-kind playdate led
to this year’s Chosen By Kids list – the top 25 toys of the season,
nearly a quarter of which are exclusive to Walmart. The nation’s largest
toy store, thanks to their trusted focus group of kids, is sure to have
plenty of these most coveted items at prices that will thrill even Jolly
ol’ St. Nick, no matter if he is shopping in store or online.

Based on the Chosen by Kids list, Walmart has an idea of just who is
asking for what …

  • The Boss: Your child can’t wait to start their own business?
    These toys are perfect for the little entrepreneur in your life. Top
    entrepreneurial toys include:

    • My Life As Food Truck – Walmart exclusive (coming soon)
    • Num Noms Lipgloss Truck
    • Pom Pom Wow Decoration Station
  • The Humanitarian: Kids love to take care of others and with
    these toys they can put their skills to the test. Toys that make this
    list include:

    • Doc McStuffins Hospital Care Cart
    • FurReal Friends® Torch, My Blazin’ Dragon
    • Hatchimals (coming soon)
    • Little Live Pets Puppy
  • The Dreamer: Playsets and toys that give kids the opportunity
    to create their own story and put their imagination to work.
    Frontrunners for imagination are:

    • Batman v. Superman: Dawn of Justice Batcave – Walmart exclusive
      (coming soon)
    • Barbie Rainbow Cove Princess Castle Playset
    • Fisher Price® Imaginext® Bat Flight City
    • Fisher Price® Little People® Sit ‘n Stand Skyway
    • My Little Pony Explore Equestria Crystal Empire Castle
    • Teenage Mutant Ninja Turtles Mega Lair Playset
  • The Thrill-Seeker: For the thrill seeker, these toys allow kids
    to take an adventure right in their own homes. Topping the list of
    adventurous toys are:

    • Pie Face Showdown! Game – Exclusive to Walmart for a limited time
    • Razor PowerCore E100 Electric Scooter – Walmart exclusive
    • Teenage Mutant Ninja Turtles Remote Control Skateboarding Mikey –
      Walmart exclusive
    • Fisher Price® Imaginext® Ultra T-Rex
    • Hot Wheels® AI Racing Playset (coming soon)
    • Nerf® N-Strike Elite® HyperFire® Blaster
    • Tyco® Terra Climber Remote Control Vehicle
    • Vtech® Go! Go! Smart Wheels Treasure Mountain Train Adventure
  • Mr./Ms. Independent: Sibling not home to play? These toys are a
    perfect way to keep kids entertained for hours by themselves. Top
    independent toys include:

    • Disney® Princess Carriage – Walmart exclusive
    • Paw Patrol Zooming Marshall
    • Sky Viper Streaming Drone (coming soon)
    • Star Wars™ Electronic R2D2 (coming soon)

The Chosen By Kids list is just the beginning of Walmart’s season-long
celebration of toys. Beyond the top 25 toys, Walmart will have thousands
of toys to choose from available both in Walmart stores and on
Walmart.com.

Layaway Arrives in Time to Stock Up on the Season’s Hottest Toys

Walmart’s layaway program begins Sept. 2 allowing customers to get a
head start on holiday shopping. This popular service offers customers
the opportunity to stay on budget, keep gifts hidden until the holidays
or pay over time. Customers can find all of the top toys available to
reserve through the layaway program, along with thousands of other items
in Walmart stores.

There is no opening fee for customers to start a layaway account and
they only need to put down 10% (or $10, whichever is greater). Walmart
has kept its minimum threshold again this year. Customers can put items
as low as $10 on layaway with a $50 minimum basket. Customers have until
Dec. 12 to pay off their account.

Toys are Just the Beginning

In addition to working with kids to test and review the top toys,
Walmart engaged adults to test and review other popular categories like
home, apparel and electronics. This year, video games and consoles are
also expected to be hot items for the holiday. One of the most coveted
gifts of the season for teens and children at heart – the Sony
PlayStation Virtual Reality Bundle.

Throughout the holiday season, Walmart is committed to making shopping
easier for their customers creating ways for them to shop anytime and
anywhere online, through mobile devices, and in stores. Customers can
take advantage of Walmart’s convenient pickup service on hundreds of
holiday items where they can buy online and pick their items up as soon
as the same day in Walmart store for free.

For more information on Walmart’s Chosen By Kids list, visit www.walmart.com/chosenbykids.

About Walmart

Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save
money and live better – anytime and anywhere – in retail stores, online,
and through their mobile devices. Each week, nearly 260 million
customers and members visit our 11,539 stores under 63 banners in 28
countries and e-commerce websites in 11 countries. With fiscal year 2016
revenue of $482.1 billion, Walmart employs approximately 2.3 million
associates worldwide. Walmart continues to be a leader in
sustainability, corporate philanthropy and employment opportunity.
Additional information about Walmart can be found by visiting http://corporate.walmart.com,
on Facebook at http://facebook.com/walmart
and on Twitter at http://twitter.com/walmart.

Contacts

Wal-Mart Stores, Inc.
Molly Blakeman, 1-800-331-0085
http://news.walmart.com/reporter