Whispers of the Old Gods™ Takes Hold of Hearthstone® as Registered Players Top 50 Million

New expansion adds 134 cards to Blizzard Entertainment’s
internationally acclaimed digital card game

For a limited time after launch, players who log in will receive
three free Whispers of the Old Gods card packs

IRVINE, Calif.–(BUSINESS WIRE)–#Hearthstone–On the heels of Hearthstone®: Heroes of Warcraft™ surpassing 50
million registered players, Whispers of the Old Gods™,
the third expansion for Blizzard Entertainment’s award-winning online
strategy card game, is now live. Starting today, players around the
world are invited to collect and do battle with 134 new twisted,
tentacle-packed cards—including the legendary Old Gods themselves:
C’Thun, N’Zoth, Yogg-Saron, and Y’Shaarj.

This spine-tingling expansion turns everything players know about Hearthstone
inside out. Familiar allies have been corrupted, new monstrosities have
appeared, and the Old Gods of Azeroth have resurfaced—spreading their
sinister influence and game-changing powers throughout the tavern.

Whispers of the Old Gods adds an exciting new set of creepy,
corrupted cards to Hearthstone,” said Mike Morhaime, CEO and
cofounder of Blizzard Entertainment. “We can’t wait to see how creative
players are with the ancient evil of the Old Gods in their hands.”

C’Thun is especially eager to lend its awesome power to denizens of the
tavern—players will receive this legendary Old God and two Beckoner of
Evil cards when they open their first Whispers of the Old Gods
card pack. Also, in celebration of the launch, everyone who logs in to Hearthstone
will receive three Whispers of the Old Gods card packs free (for
a limited time).

Whispers of the Old Gods is available now for Windows® and
Mac® PCs, iOS and Androidtablets, and
mobile phones. Card packs can be purchased individually or in discounted
bundles from the in-game Shop for gold or real-world currency (same
pricing as all other Hearthstone: Heroes of Warcraft card
packs). Players now also have the chance to win Whispers of the
Old Gods
 card packs as quest rewards, or prizes in the Arena, and
can also craft cards from the expansion by using Arcane Dust, which is
collected from disenchanting unwanted cards.

To embrace the darkness and read up on all things Old Gods, visit www.oldgods.com.

With multiple games in development, Blizzard Entertainment has numerous
positions currently available—visit http://jobs.blizzard.com for
more information and to learn how to apply.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft® and
the Warcraft®StarCraft®,
and Diablo® franchises, Blizzard Entertainment, Inc. (www.blizzard.com),
a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer
and publisher of entertainment software renowned for creating some of
the industry’s most critically acclaimed games. Blizzard Entertainment’s
track record includes nineteen #1 games* and multiple Game of the Year
awards. The company’s online-gaming service, Battle.net®, is
one of the largest in the world, with millions of active players.

*Sales and/or downloads, based on internal company records and
reports from key distribution partners.

†Registered player count based on internal company records and/or
reports from key distribution partners.

Cautionary Note Regarding Forward-looking

Information in this press release that involves Blizzard Entertainment’s
expectations, plans, intentions or strategies regarding the future,
including statements about pricing, preorder dates, release dates, and
features of Hearthstone: Heroes of Warcraft and the Whispers
of the Old Gods
expansion, are forward-looking statements
that are not facts and involve a number of risks and uncertainties.
Factors that could cause Blizzard Entertainment’s actual future results
to differ materially from those expressed in the forward-looking
statements set forth in this release include unanticipated product
delays and other factors identified in the risk factors sections of
Activision Blizzard’s most recent annual report on Form 10-K and any
subsequent quarterly reports on Form 10-Q. The forward-looking
statements in this release are based upon information available to
Blizzard Entertainment and Activision Blizzard as of the date of this
release, and neither Blizzard Entertainment nor Activision Blizzard
assumes any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may ultimately
prove to be incorrect. These statements are not guarantees of the future
performance of Blizzard Entertainment or Activision Blizzard and are
subject to risks, uncertainties and other factors, some of which are
beyond its control and may cause actual results to differ materially
from current expectations.


Blizzard Entertainment
Rob Hilburger
VP, Global Communications
Global PR Director
949.955.1380 x14301
PR Manager
949.955.1380 x12650