Whistle Sports Announces Partnership with National Football League

Digital Network Partners With League to Create Social Media
Content Focused on Millennial Fans

NEW YORK–(BUSINESS WIRE)–#Football–Whistle Sports and the National Football League (NFL) announced today a
new partnership to create and distribute original NFL-themed social
media content throughout the year. The content will star social creators
and athletes from Whistle Sports’ network and will be distributed
throughout Whistle Sports’ network of 257 million fans and followers
across social platforms.

“This evolution of our partnership is a major stride as brands have been
actively seeking ways to leverage social content and creators focused on
the NFL on the channels where millennials are following sports 24/7. Our
audience has always devoured NFL content and we now have the ability to
bring brands into the conversation,” said Whistle Sports President Jeff
Urban. “From a brand perspective the agreement enables advertisers to
activate around NFL-themed content to reach their audiences via means
that have been proven highly effective and have not been previously
available – through native upload to some of the biggest and most
engaged social channels.”

The regularly updated content will showcase football entertainment
programming including proven formats such as short-form comedic takes,
impersonations, fan subculture documentaries, workout and training
videos, skill competitions, alternate histories, trick shots, and
eSports face-offs among other formats.

Whistle Sports and the NFL will offer brands the opportunity to
participate and engage with this content to reach social-first
millennial fans around the world through brand integrations.

“Our fans continue to demonstrate an insatiable appetite for NFL digital
video content,” said Julie Moeller, Vice President of Media Strategy for
the NFL. “We’re looking forward to working with Whistle Sports and its
creators to develop and distribute this exciting new content across a
broad range of social media platforms, providing another key touch point
for our fans and sponsors to participate in NFL conversation online.”

About Whistle Sports

Whistle Sports creates, curates and delivers compelling sports content
for fans and brands across multiple social, digital and TV platforms.
Since its formal launch in 2014, Whistle Sports has built an active,
global community with 425 of the world’s most engaging sports content
creators that now encompasses over 257 million aggregate subscribers,
fans and followers with a growth rate of over 2 million a week. The
company’s investors and equity holders include Tegna, NBC Sports, Sky
Sports, Liberty Global and Emil Capital, as well as multiple
professional sports leagues.


Whistle Sports
Brian Selander
Executive Vice President