Wileyfox throws a fox in smartphone henhouse with its latest launch
LONDON–(BUSINESS WIRE)–Wileyfox has today announced the latest addition to its smartphone
line-up – the Wileyfox Spark. The Spark is the third revolutionary
handset from the British based smartphone manufacturer that has been
disrupting the handset market and is set to further their position as
“Challenger manufacturer of the year.*”
The Spark, priced at just £89.99 / €119.99, embodies all that Wileyfox
stands for – exactly what its customers want. Slick design, first class,
globally sourced components and advanced customisation, performance and
security features, built on the latest and most advanced Android
platform. No longer do customers need to fit into the mould of existing
smartphones at a hefty price. What if there was a phone that did exactly
what you wanted it to do, packaged with smooth curves, a sharp finish
and soft texture, at a price you could afford?
Sleeker than an urban fox
The Wileyfox Spark offers unprecedented customisation options, to create
the phone that you want.
Core handsets are soft, smooth and comfortable to the touch, available
in Sandstone Black or White. 8.65mm thin.
Iconic fox logo on the rear housing. The curved 2.5d glass creates
gentle rounded edges matching the overall flow shaped design curves of
- 135g light in weight.
- Choice of two protective cases: Brilliant Red and Sensational Black.
Everything you need, none of what you don’t
High quality components sourced with you in mind. Nothing included that
doesn’t add to your experience.
Contract and SIM-free – so you can choose the network,
tariff and bundle you want to be on.
Dual SIM – Capacity for a second SIM provides the ultimate in
flexibility for those who have differing needs – you can combine
personal and business into one phone, or insert a local SIM card when
you travel for cheaper calls, text messages and data.
8MP cameras front and rear – with face detection for focused
shots, panorama capability, live filters, slow motion video burst mode
and many more features. A superior lens stacking captures all of your
moments beautifully in any light and style.
4G connectivity – for fast speeds when you need them.
Android 6.0 with Cyanogen 13.0 OS – one of the first
handsets to use the latest and most advanced Android operating system.
Unlike other versions of Android, this offers you all the apps you
love from the Play Store, but puts you in charge. With unparalleled
levels of control over how much you share, you only share the
information you want to – no more apps that demand access to your
photos or your contacts – unless you want to. And quick settings
provide increased personalisation options. With MOD Ready you will
soon be able to seamlessly upgrade to a Skype video call directly from
an ongoing phone call or take notes simply and intuitively from
anywhere in the OS using the integrated One Note MOD. If keeping on
top of Twitter is time consuming for you then the Twitter MOD will
enable you to stay up to date with texts, photos and tweets without
ever opening the Twitter app.
Quad Core processor – Performance is assured by the mighty
Mediatek MT6735 1.3GHz Quad Core chipset. The multiple cores allow the
device to process more information at rapid speeds.
5” fully laminated IPS HD (1280x720p) screen – offering
a bright viewing experience. The toughened (Dragontrail) glass is said
to be 6 times tougher than standard glass and can directly resist
scratches and pressure.
8GB memory, with expandable options – so you can store all your
moments in one place.
A 2200mAh removable battery – with the option to purchase spare
batteries so you are never caught short.
Nick Muir, CEO of Wileyfox said: “Smartphones are now as important to us
as air – they are an indispensable part of our lives, not a luxury like
they used to be. That’s why we believe that they need to work for us and
who we are. But everyone’s different. We’re obsessive about what you
need from your phone, so we have ripped up the rule book and set new
standards with the Spark. We believe its unrivalled in design and
performance with additional features that you can’t get anywhere else at
extraordinary value for money. It’s choice our customers have never had
Within the Spark range, there are also:
The Wileyfox Spark + offering customers 16GB of on board
memory, 2GB of RAM and a 13MP main camera, along with a choice of
colours that come with premium colour accents. RRP £114.99/€149.99
The Wileyfox Spark X builds on the benefits of Spark + but also
offers a larger 5.5” HD screen and increased battery size (3000mAh)
for longer lasting play. RRP £129.99/€169.99
The Wileyfox Spark range comes on the back of Wileyfox’s first two
handsets launched in August 2015, the Wileyfox Swift and Wileyfox Storm.
In December 2015, the Swift was crowned ‘Smartphone of the Year’ by
Forbes, after shooting to pole position on Amazon in pre-orders alone,
and sold out within three days of going on sale. Like their
predecessors, all three handsets are available to pre-order from today
exclusively online at Wileyfox.com and other online channels including
Amazon, delivered in fits-through-your-letterbox packaging.
Muir commented: “We are delighted to have been chosen by Amazon as a
strategic partner for Launchpad and it has delivered significant value
to our business. It’s a platform which showcases products from the
world’s brightest startups and has enabled us to tap into Amazon’s
impressive customer focus and fulfilment network. As a result we have
been able to grow fast as a business and offer our customers clear and
The Wileyfox Spark is available to pre-order from today, 28th
June at Wileyfox.com and from other online channels. Amazon pre-orders
will come with a gift of a free protective case and one year’s free
screen replacement insurance. Shipping and live orders from 12th
July. RRP for the Spark £89.99 / €119.99, for the Spark +
£114.99/€149.99 and Spark x £129.99/€169.99. For more information, visit https://www.wileyfox.com.
Notes to Editors
* Mobile News Awards, 2016
Wileyfox is an online only handset brand that offers consumers a
democratic, freedom-rich mobile experience that is intuitive, highly
spec’d and competitively priced.
Wileyfox is a disruptive company that leverages the best in Asian
hardware manufacturing and the best in Silicon Valley software, with
fully established, European design and customer services. The company is
a privately held company and headquartered in London, with operations