Wilsonart Reinvents the Wallboard by Including Mobile Access for Sample Refills

New Wilsonart® Laminate Smart Wallboard makes it easier for designers
to go from sample to specification

TEMPLE, Texas–(BUSINESS WIRE)–#design–Welcome to the new world of simplicity and interactivity. Wilsonart,
a leading manufacturer of engineered surfacing products, collaborated
with IDEO, an award-winning global design and innovation firm, to
develop the Smart Wallboard, a unique, modular wallboard for laminate
that enhances the design process from sample to specification, designed
the way designers work.

Gathering insights from the architectural and design communities, from
leading iconic firms to students representing the future of design,
designers tested and prototyped tools that would support their creative
process in unprecedented ways. In response to insights from users,
Wilsonart’s iconic sample chips are now hole-less, allowing for a better
presentation to clients and unlocking the potential of mood boards. Each
chip features a QR code which, when used with the new Wilsonart
Design App
, creates a seamless digital experience, providing mobile
access to sample refills and information 24/7.

Designers choose a sample from the Smart Wallboard, scan it and with
three taps of the finger have the sample researched, saved, and
replenished, bringing a level of interactivity to the physical,
traditional wallboard. Favorite samples are stored and designers have
access to time critical information regarding their laminate decisions.

“We’re always looking for solutions to make our products work smarter,
not harder,” said Mark Kieckhafer, Sales Director, Specifications at
Wilsonart. “The Smart Wallboard bridges the gap between the physical
wallboard and the wealth of online information and tools available at
Wilsonart.com and now on the Wilsonart Design App, to support both the
designer and our sales reps.”

The concept and design for the Smart Wallboard were built in conjunction
with IDEO. “The design firm takes a human-centered, design-based
approach to help companies innovate and grow,” said Lawrence Abrahamson,
Design Director at IDEO. “The main challenge was to create a signature
wallboard design and user focused experience to highlight each sample
chip, while removing many of the hurdles between a designer’s
considerations, presentations and specifications.”

The Smart Wallboard is rolling out to architect and design firms across
the country. Download the Wilsonart Design App for iOS and Android by
visiting the appropriate app stores. To learn more about how the app
works, visit www.wilsonart.com/experience.
For more information about Wilsonart resources for designers, visit www.wilsonart.com
or call 1-800-433-3222.

About Wilsonart
Wilsonart, a world leading engineered
surfaces company, is driven by a mission to create surfaces people love,
with service you can count on, delivered by people who care. The company
manufactures and distributes High Pressure Laminate, Quartz, Solid
Surface, Coordinated TFL and Edgebanding and other engineered surface
options for use in furniture, office and retail space, countertops,
worktops and other applications. Operating under the Wilsonart®,
Resopal®, Polyrey®, Arborite®, Lamin-Art®, Ralph Wilson® and Durcon®
brands, the company continuously redefines decorative surfaces through
improved performance and aesthetics. For more information, visit www.Wilsonart.com
or connect with us on Facebook,
and Instagram.


For Wilsonart
Veronica Hunt, 213-929-2689
Weadock, 254-207-3444