World’s Favorite Family Gaming Brand Celebrates World MONOPOLY Day on March 19

PAWTUCKET, R.I.–(BUSINESS WIRE)–After more than 80 years of top hats, tokens, and passing GO!, the
MONOPOLY brand and its iconic MR. MONOPOLY character celebrate World
MONOPOLY Day, this Saturday, March 19. Fans around the globe will be
given the chance to “own it all” as several iconic brands featured in
the latest MONOPOLY
EMPIRE game
including Universal Parks & Resorts, Ford, Caterpillar,
Billboard, Heinz Tomato Ketchup, Polaroid, TRANSFORMERS and more gather
on social media and through special events to help MONOPOLY “Pass Go”
and celebrate its 81st birthday.


Several global events have been organized to celebrate World MONOPOLY
Day! Enjoy a special MONOPOLY-themed VIP experience during Universal
Orlando’s Mardi Gras parade or join MR. MONOPOLY and his fans at
Universal Studios Singapore as the theme park strives to break the World
Record for the most people playing a MONOPOLY game in a single venue.

Fans can also dress up like the real estate tycoon along hundreds of
fellow MR. MONOPOLY impersonators at the Patras Carnival in Greece or
encounter MR. MONOPOLY in Asia at Ocean Park Hong Kong, China.

“The MONOPOLY brand has been giving fans the chance to “own it all” for
more than eight decades, and this year, on World MONOPOLY Day we’re
planning the most memorable celebration of the brand yet,” said Jonathan
Berkowitz, senior vice president of global marketing for gaming at
Hasbro. “We’ve made it possible for every MONOPOLY fan to join us in the
celebration, whether on social media or at one of our live events
planned around the world.”

Fans are invited to join the fun by sending a happy birthday message to
MR. MONOPOLY on social media using the top hat emoji, and #Monopoly, or
visiting Facebook.com/Monopoly.
They can also enjoy a peek at a day in the life of an international
tycoon as MR. MONOPOLY takes over Entrepreneur magazine’s
Instagram handle, @Entrepreneur,
on World MONOPOLY Day.

Since its debut in 1935, the MONOPOLY brand has captivated more than one
billion players in 114 countries around the world, and continues to
grow. Fans are now able to experience the MONOPOLY brand like never
before with the many ways the brand comes alive whether it’s in digital
games, fashion, live events or casino gambling – there is a MONOPOLY
experience for every lifestyle. The MONOPOLY game can be played across a
variety of formats including the mobile MONOPOLY Classic game from EA
and MONOPOLY Bingo game from Storm8, as well as the updated version of
MONOPOLY EMPIRE board game which challenges players to move around the
board buying and selling the world’s top brands. The MONOPOLY EMPIRE
game is available now for ages 8 and up for an approximate retail price
of $19.99.

Learn more about the MONOPOLY brand at Monopoly.com
and join the conversation at Facebook.com/Monopoly
or by following @HasbroNews
on Twitter and @Hasbro
on Instagram.

Click
to Tweet
: Wishing Mr. Monopoly a very Happy Birthday! #Monopoly
@HasbroNews

About Hasbro

Hasbro (NASDAQ:HAS)
is a global company committed to Creating the World’s Best Play
Experiences, by leveraging its beloved brands, including LITTLEST PET
SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and
TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and consumer
product licensing, Hasbro fulfills the fundamental need for play and
connection with children and families around the world. The Company’s
Hasbro Studios and its film label, ALLSPARK PICTURES, create
entertainment brand-driven storytelling across mediums, including
television, film, digital and more. Through the company’s commitment to
corporate social responsibility, including philanthropy, Hasbro is
helping to build a safe and sustainable world and to positively impact
the lives of millions of children and families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).

The MONOPOLY name and logos are trademarks of Hasbro. The distinctive
design of the gameboard, the four corner squares, the MR. MONOPOLY name
and character, as well as each of the distinctive elements of the board
and playing pieces, are trademarks of Hasbro, Inc. for its property
trading game and game equipment. ©1935, 2016 Hasbro, Pawtucket, RI
02862. All Rights Reserved.

Contacts

Litzky Public Relations
Lauren Bottazzi, 201-222-9118, ext. 21
LBottazzi@litzkypr.com
or
Hasbro
Global Communications
Jen DeAngelis, 401-727-6388
Jen.DeAngelis@hasbro.com

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