Yahoo Sports Collaborates With PGA TOUR to Deliver Free Live Coverage & On-Demand Content to Golf Fans Globally
SUNNYVALE, Calif.–(BUSINESS WIRE)–Yahoo Inc. (NASDAQ: YHOO) and PGA TOUR today announced a strategic
relationship to deliver free, live, and on-demand video content from the
PGA TOUR to fans around the world, no cable subscription or
authentication required. Teeing off today with the AT&T Pebble Beach
Pro-Am, now on Yahoo, viewers around the world can stream Featured Holes
coverage from PGA TOUR LIVE during the early rounds of tournaments such
as THE PLAYERS Championship and the FedEx Cup Playoffs. PGA TOUR LIVE is
the PGA TOUR’s new streaming video service, which offers premium and
free live video from 30+ events each year, of which, Yahoo will be
streaming Featured Holes coverage.
Yahoo will also offer global access to video on demand (VOD) PGA TOUR
content, including access to highlights and original content from
tournaments, such as the PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA
TOUR Latinoamérica, and Mackenzie Tour-PGA TOUR Canada. The companies
have also launched a live, co-branded PGA TOUR leaderboard, which
includes live play-by-play, shot-by-shot graphics, live audio, and VOD.
The co-branded TOUR leaderboard can be found at http://www.pgatour.com/yahoo/leaderboard.html.
“Our global collaboration with Yahoo continues to expand,” said Rick
Anderson, EVP of Global Media at PGA TOUR. “Yahoo continues to be one of
the largest sports audiences in the world, and we look forward to
distributing PGA TOUR LIVE Featured Holes coverage via Yahoo Golf
platforms around the world.”
“We’re excited to expand our sports offering through our partnership
with the PGA TOUR and to bring fans closer to the live action of
tournaments, like THE PLAYERS Championship and FedEx Cup Playoffs,” said
Phil Lynch, VP, Media Partnerships at Yahoo. “Bringing PGA TOUR’s
premium content to Yahoo makes a great addition to our lineup and
further demonstrates our commitment to delivering the best digital
sports content to our users and advertisers.”
Sports is a critical category in Yahoo’s growth strategy, and
partnerships with organizations such as the PGA TOUR, MLB and NBC Sports
are further indication of that investment. Yahoo’s recent partnership
with the NFL allowed for more than 15 million viewers to watch the
first-ever global live stream of a regular season NFL game, for free.
About PGA TOUR
The PGA TOUR is the world’s premier membership organization for touring
professional golfers, co-sanctioning more than 130 tournaments on the
PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR Latinoamérica,
Mackenzie Tour-PGA TOUR Canada and PGA TOUR China. The PGA TOUR’s
mission is to entertain and inspire its fans, deliver substantial value
to its partners, create outlets for volunteers to give back, generate
significant charitable and economic impact in the communities in which
it plays, and provide financial opportunities for TOUR players.
Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion
households in 226 countries and territories in 32 languages. Virtually
all tournaments are organized as nonprofit organizations in order to
maximize charitable giving. In 2014, tournaments across all Tours
generated a record $140.5 million for local and national charitable
organizations, after surpassing $2 billion in all-time charitable
contributions early in the year. The PGA TOUR’s web site is PGATOUR.COM,
the No. 1 site in golf, and the organization is headquartered in Ponte
Vedra Beach, FL.
About Yahoo
Yahoo is a guide focused on informing, connecting, and entertaining our
users. By creating highly personalized experiences for our users, we
keep people connected to what matters most to them, across devices and
around the world. In turn, we create value for advertisers by connecting
them with the audiences that build their businesses. Yahoo is
headquartered in Sunnyvale, California, and has offices located
throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East
and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net)
or the Company’s blog (yahoo.tumblr.com).
Contacts
PGA TOUR
Chris Smith, 904-273-3379
csmith@pgatourhq.com
or
Yahoo
Ana
Braskamp, 408-718-4493
abraskamp@yahoo-inc.com
