Yamaha Marine Introduces New Power, New Control and New Outboard Features for 2018

New Outboards, Rigging and Yamaha White Give Customers More Choices
for Better Boating Experiences

KENNESAW, Ga.–(BUSINESS WIRE)–Yamaha Marine Group kicks off 2018 with a new addition to the V MAX SHO®
family, new power and rigging options, and a brand-new color choice for
F300 and F350 offshore models; Yamaha White.

“The new products we will introduce in the first quarter of 2018 are all
about giving customers exactly what they want to create a personalized,
exceptional boating experience,” said Ben Speciale, Yamaha Marine Group
President. “With these new outboards, rigging, and feature-rich choices,
customers can really tailor their outboard power choice to fit their
exact boating needs and preferences.”

All-New V MAX SHO® 90

Yamaha Marine adds another power option to its legendary V MAX SHO®
family in 2018, the V MAX SHO 90. The smallest of the SHO family is
among the strongest of all the 90-horsepower outboards on the market,
offering class-leading torque and top speed. It is the perfect power
solution for inshore and multi-species boats.

Yamaha’s V MAX SHO 90 leads the 90-horsepower class in torque and top
speed. A single overhead camshaft drives four valves per cylinder,
delivering more power from less weight.

Not only is the V MAX SHO 90 the fastest in its class, it’s also quiet,
which means better fishing experiences. And with Yamaha propellers
featuring the exclusive Shift Dampener System™ (SDS™), such as the Talon®
SS4™ SDS propeller, it’s even quieter.

For more convenience and control, the V MAX SHO 90 is compatible with
Yamaha’s variable trolling RPM switch (VTS™) for slow trolling and
again, better fishing. It is also Y-COP® compatible
for increased theft protection.

Because it is a four-stroke, Yamaha’s V MAX SHO 90 does not need an oil
tank, which means more space for storage or batteries. In addition, the
all-new V MAX SHO 90 can be rigged for use with Yamaha’s award-winning
multifunction tiller handle. Other features include a full 35 amps of
alternator power and a long-span mounting system for less vibration. The
new Yamaha V MAX SHO 90 expected availability is March of 2018*.

F200 20-inch Shaft Model Now Available with Counter-Rotation,
Offering More Power for Inshore Boats

Twin applications work best with dedicated left and right rotation
outboards. Counter rotating “LF” models of the F200 have been available
for larger boats that require a 25-inch shaft length; now, counter
rotation is available for the F200 for boats that require a 20-inch
shaft length. With the arrival of the LF200LCA, manufacturers and
dealers can now rig F200 twin engines on boats with 20-inch transoms.
The new F200 20-inch shaft model expected availability, in digital
electronic control only, is May 2018*.

New 6X3 Control Adds Versatility, Fits More Boat Styles

For the first time, Yamaha 6X3 controls can be mounted on either the
left or right side of a gunnel or console. The new control fits most
single-engine applications and is ideal for those that require left
mounting, such as small RIB inflatables, where mounting location is an
issue. It now has a more contemporary look and better ergonomics, too.

The 6X3 Control is always a great choice for bass boats and other
freshwater applications. The flush-mount mechanical control includes
thumb-operated trim/tilt switch, neutral switch, and a push-button
neutral warm-up. The new 6X3 Control expected availability is March

Yamaha F300 and F350 Now Available in Yamaha White

More than 30 percent of new boat customers in the offshore segment want
their outboards painted white. Custom paint adds extra cost for the
consumer, and may not meet Yamaha standards for UV resistance and
corrosion protection. Now, boat builders and full-line dealers can order
white directly from Yamaha for F300 and F350 outboards.

Yamaha White is a pearlescent white that thrives in the sunlight.
Designed to complement all gelcoats, Yamaha White reduces consumer cost
with the complexity associated with painting after manufacturing. Yamaha
White outboards are available only as late stage customization (LSC)
orders and they will be matched with the appropriate length gray-color
gear cases. The Yamaha F300 and F350 models expected availability, in
Yamaha White, is April 2018*.

Yamaha Marine products are marketed throughout the United States and
around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports
its 2,000 U.S. dealers and boat builders with marketing, training and
parts for Yamaha’s full line of products and strives to be the industry
leader in reliability, technology and customer service. Yamaha Marine is
the only outboard brand to have earned NMMA®’s C.S.I.
Customer Satisfaction Index award every year since its inception. Visit www.yamahaoutboards.com.

*Product availability is subject to change without notice. This document
contains many of Yamaha’s valuable trademarks. It may also contain
trademarks belonging to other companies. Any references to other
companies or their products are for identification purposes only,
and are not intended to be an endorsement.


Yamaha Marine Group
Melissa Boudoux
Manager, Communications
Mobile: 404-381-7593
Communications Coordinator
Office: 770-701-3281