Zenni Optical Hits the Road with U.S. College Tour

‘Zenni Road Trip’ Transforms Students’ Style with Fun and Affordable

NOVATO, Calif.–(BUSINESS WIRE)–#ZenniRoadTrip–Thanks to top online eyewear brand Zenni Optical, college students in
the western United States will experience how easy and affordable it is
to accessorize with eyeglasses and sunglasses. Zenni today announced
“Zenni Road Trip,” a college tour that will travel between campuses
offering students free vision tests to help them kick off the school
year seeing clearly. Keeping things playful and fun, Zenni will also
show students how their personal style can be reflected through eyewear
of all shapes, styles and colors.

Zenni has customized an RV and loaded it up with hundreds of pairs of
eyeglasses and sunglasses chosen by Los Angeles-based celebrity fashion
stylist Lindsay Albanese. Students are invited to stop by and try on as
many frames as they wish, receive a free vision evaluation, meet
surprise guests, and have a chance to win a ton of cool prizes. Zenni
Road Trip will include stops in Arizona, California, Colorado, Oregon,
Texas and Washington state from September to October 2016.

“Price and insurance constraints are often barriers for people when it
comes to having the prescription eyeglasses they want to express their
personal style every day,” said Mark Brutten, director of brand
marketing at Zenni Optical. “With Zenni Road Trip, we’re giving people
permission to alternate eyewear styles the same way they do with other
items in their wardrobe. This multi-city tour directly connects us with
college students to show them that affordable, premium prescription
eyewear exists for under $50.”

Along the tour route, students will be able to interact with a Zenni
brand ambassador who is heading out in search of inspiration for future
eyewear designs. Zenni’s social channels will have stories of these
roadside adventures, clues on how to win free stuff, and invitations to
followers for informal meetups during the tour.

Zenni Road Trip will include stops at the following locations:

  • September 19, Auraria Campus, Metropolitan State University, Denver
  • September 20, University of Colorado, Boulder
  • September 23, Arizona State, Tempe
  • September 28, University of California, Los Angeles
  • October 4, City College of San Francisco
  • October 5-6, San Francisco State University
  • October 10-11, University of Oregon, Eugene
  • October 13, Gonzaga University
  • October 18-19, Texas Tech University
  • October 24, Texas A&M University

To follow the tour, people can visit the Zenni Optical Facebook page and
click on the Zenni Road Trip tab. This page will feature #ZenniRoadTrip
Zelfies, host a map of tour stops and dates, and have a link to download
the brand’s Spotify playlist for the tour. Additional updates can be
viewed with Zenni’s Stories on Snapchat (@ZenniOptical), via Instagram
(@ZenniOptical), or by following the hashtag #ZenniRoadTrip.

About Zenni Optical

Zenni Optical pioneered the online eyewear business in 2003 and makes
premium eyewear affordable. Based in Marin County, California, Zenni
gives men, women and kids the freedom to express their mood, personal
style and individuality through great-looking prescription glasses and
sunglasses. With its curated collections and thousands of frames, Zenni
offers the most eyewear options. For more information, please visit www.zennioptical.com,
like our Facebook page at www.facebook.com/zennioptical or
follow us on Twitter at www.twitter.com/zennioptical,
Instagram at www.instagram.com/zennioptical or
Snapchat (@ZenniOptical).


Double Forte
Joe Kowalke, 415-500-0620