Did Apple steal Ok Gos music video?
In the wake of Apples exciting launch event for its new product line, the tech company has found itself in hot water for allegedly ripping…
Members of the band Ok Go say that Apple stole their idea from the music video “The Writing’s On The Wall.”(BMG)
In the wake of Apples exciting launch event for its new product line, the tech company has found itself in hot water for allegedly ripping of a bands creative vision for a music video.
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Indie-pop band OK Go claims that Apple stole its idea for a music video and utilized it for marketing purposes.
OK Go rose to popularity not just because of its catchy songs, but also because of its creative music videos that consistently go viralyou may remember the band for its wildly popular choreographed treadmill dance in their video for Here It Goes Again. Apparently, the bands unique idea for their recent music video also piqued the interest of Apple.
OK Gos manager, Andy Gershon, told Bloomberg Business Week that the band met with Apple in April to pitch a concept for a potential video collaboration. When Apple turned the idea down, OK Go decided to use the concept in its own video.
In OK Gos video for their song, The Writings on the Wall, the camera pans around the room in a single shot, relying on morphing visual effects to make the band members appear to be doing something they are not.
Coincidentally, Apple used the same visual trick in the video that kicked off their product launch event on Tuesday. Apple hired 1stAveMachine, the very same production company behind OK Gos video, to create an opening film for the launch event of the iPhone 6 phones, Apple Pay, and the Apple Watch.
Not only did Apple use the same production company for its Perspective video, but it also used the same director. The Perspective video was strikingly similar to OK Gos video, and while some may think that Apple was simply inspired by OK Gos creative concept, the fact that OK Go pitched Apple the same idea earlier this year and was rejected has the band exploring its legal options.
SEE ALSO: Apple plays catch-up with iPhone 6 Plus
OK Gos music video has scored over 10 million views on YouTube since it was uploaded in June, and it even earned the band a Video Music Award for best visual effects.
Gershon said, The videos speak for themselves, and you can draw your own conclusions.
Watch the Apple video below and tell us if you think Apple stole the idea; share your comments on our Facebook page.
