Hispanics reign supreme with technology and shopping
It’s no secret that Hispanics adopt smartphone technology at a much higher rate than other groups living in the United States. In fact, Hispanic consumers prefer to use their mobile devices, especially tablets and Smartphones, to shop: 23.6% of Hispanics interviewed declared having used their tablet to make their purchases, while only a 15.5 of non-Hispanics did. SEE ALSO: Products and spending habits of Hispanic consumers According to the interesting BIA / Kelsey Commerce consumer Monitor study published this year. Nearly half of Hispanic consumers – 48.5% – used mobile phones for their purchases while only 32% of non-Hispanics did. In this universe of Hispanic mobile consumers, 52.5% use their tablets and 42.5% their Smartphones to make purchases daily. So what is the technology Hispanics are embracing the most? Take a look: Search Engines or Mobile Apps Most of those interviewed, Hispanic and non-Hispanic, agreed; they preferred using search engines instead of mobile applications (Apps) on their purchases. 61% of Hispanics and 69 percent of non-Hispanics said they preferred search engines. Meanwhile, 17% of Hispanics said they trusted mobile applications and that they use them an average of 5.1 against a 2.7 of non-Hispanic consumers. Social Media Hispanic consumers also use social networks to make shopping decisions in larger quantities. In this sense, Youtube is preferred by 17.7% of Hispanics, while 16.8% prefer Yahoo and 11.9% choose Google. These percentages are higher than those of the non-Hispanic consumers, except for Facebook. This social network boasts a user quota of 61% of Hispanics vs. 67% of non-Hispanics when it comes to making purchasing decisions. But not everything is dictated by technology among Hispanic consumers, 83.2% cited family and friends as their most reliable source of advice before a purchase. New generation of Latinos (LGN) or Millennials love their technology A recent research on the preferences of the new generation of Latinos (LGN) studied and interviewed Hispanic and non-Hispanic people between the ages of 14 and 30 living in New York, Los Angeles and Houston, and the findings showed that young Hispanics are more likely to adopt technology. Smartphones as personal computers The main reason for this is the privacy of the user, since most share their desktop with the family. More than 1 of every 5 LGN’s use their phones for internet access. 40% of Millennials use Smartphones and 30% use tablets for their shopping and internet access. Videos on cellphones and mobile applications Almost 3 out of 10 NGL use mobile apps and watch videos on their phones. They consider that the applications are very important for their mobile experience. Millennials use 6.3 mobile apps on average daily. Other factoids on Latinos and social media use LGN’s create their own content LGN’s are creative, building their own content or using internet content to reuse and repost. SEE ALSO: Latinos are largest group of social media users SMS the favorite way to contact SMS is the technological product used most by the Hispanic youth according to the survey. Email is considered a formal means of communication for “serious interactions” at work, school and even with their parents. What are Hispanics watching on TV? Largest Hispanic audience for TV channels (source: Nielsen may 2014) 1 Univision Broadcasting Media Partners 2 telemundo Comcast Corp. completo NBC Universal 3 Unimas Broadcasting Media Partners (Univision) 4 – ABC Walt Disney Co. 5 – NBC Comcast Corp. 6 CBS CBS Corp. 7 Fox 21st Century Fox 8 CW Corp. CBS / Time Warner 9 star Liberman Broadcasting 10 MundoFox 21st Century Fox Most Spanish cable networks seen by Hispanics. (Source: Nielsen may 2014) 1 Galavisión Broadcasting Media Partners (Univision) 2 Mun2 Comcast Corp. (NBC Universals Telemundo) 3 Tr3s Viacoms MTV 4 Fox Deportes 21st Century Fox 5 Univision Deportes Broadcasting Media Partners (Univision) 6 ESPN Deportes Walt Disney Co. 7 NuvoTV 8 Discovery en Español Discovery Communications 9 Fox Life 21st Century Fox 10 Discovery Familia Discovery Communications Hispanic audience of English TV cable (source: Nielsen may 2014) 1 Princess and the Frog, Disney Channel 2 Tarzan, Disney Channel 3 NBA Playoffs – Conference Finals L, TNT TNT 4 NBA Playoffs – Conference Finals L, ESPN 5 Despicable Me, Disney Channel 6 Tangled, Disney Channel 7 Dr. Seuss Cat in the Hat, Cartoon Network 8 NBA Playoffs – Round 2 L, TNT 9 Meet the Robinsons, Disney Channel 10 Geek Charming, Disney ChannelThe post Hispanics reign supreme with technology and shopping appeared first on Voxxi.
It’s no secret that Hispanics adopt smartphone technology at a much higher rate than other groups living in the United States.
In fact, Hispanic consumers prefer to use their mobile devices, especially tablets and Smartphones, to shop: 23.6% of Hispanics interviewed declared having used their tablet to make their purchases, while only a 15.5 of non-Hispanics did.
SEE ALSO: Products and spending habits of Hispanic consumers
According to the interesting BIA / Kelsey Commerce consumer Monitor study published this year. Nearly half of Hispanic consumers – 48.5% – used mobile phones for their purchases while only 32% of non-Hispanics did. In this universe of Hispanic mobile consumers, 52.5% use their tablets and 42.5% their Smartphones to make purchases daily.
So what is the technology Hispanics are embracing the most? Take a look:
Search Engines or Mobile Apps
Most of those interviewed, Hispanic and non-Hispanic, agreed; they preferred using search engines instead of mobile applications (Apps) on their purchases. 61% of Hispanics and 69 percent of non-Hispanics said they preferred search engines. Meanwhile, 17% of Hispanics said they trusted mobile applications and that they use them an average of 5.1 against a 2.7 of non-Hispanic consumers.
Social Media
Hispanic consumers also use social networks to make shopping decisions in larger quantities. In this sense, Youtube is preferred by 17.7% of Hispanics, while 16.8% prefer Yahoo and 11.9% choose Google. These percentages are higher than those of the non-Hispanic consumers, except for Facebook. This social network boasts a user quota of 61% of Hispanics vs. 67% of non-Hispanics when it comes to making purchasing decisions.
But not everything is dictated by technology among Hispanic consumers, 83.2% cited family and friends as their most reliable source of advice before a purchase.
New generation of Latinos (LGN) or Millennials love their technology
A recent research on the preferences of the new generation of Latinos (LGN) studied and interviewed Hispanic and non-Hispanic people between the ages of 14 and 30 living in New York, Los Angeles and Houston, and the findings showed that young Hispanics are more likely to adopt technology.
Smartphones as personal computers
The main reason for this is the privacy of the user, since most share their desktop with the family. More than 1 of every 5 LGN’s use their phones for internet access. 40% of Millennials use Smartphones and 30% use tablets for their shopping and internet access.
Videos on cellphones and mobile applications
Almost 3 out of 10 NGL use mobile apps and watch videos on their phones. They consider that the applications are very important for their mobile experience. Millennials use 6.3 mobile apps on average daily.
Other factoids on Latinos and social media use
LGN’s create their own content
LGN’s are creative, building their own content or using internet content to reuse and repost.
SEE ALSO: Latinos are largest group of social media users
SMS the favorite way to contact
SMS is the technological product used most by the Hispanic youth according to the survey. Email is considered a formal means of communication for “serious interactions” at work, school and even with their parents.
What are Hispanics watching on TV?
Largest Hispanic audience for TV channels (source: Nielsen may 2014)
1 Univision Broadcasting Media Partners
2 telemundo Comcast Corp. completo NBC Universal
3 Unimas Broadcasting Media Partners (Univision)
4 – ABC Walt Disney Co.
5 – NBC Comcast Corp.
6 CBS CBS Corp.
7 Fox 21st Century Fox
8 CW Corp. CBS / Time Warner
9 star Liberman Broadcasting
10 MundoFox 21st Century Fox
Most Spanish cable networks seen by Hispanics. (Source: Nielsen may 2014)
1 Galavisión Broadcasting Media Partners (Univision)
2 Mun2 Comcast Corp. (NBC Universals Telemundo)
3 Tr3s Viacoms MTV
4 Fox Deportes 21st Century Fox
5 Univision Deportes Broadcasting Media Partners (Univision)
6 ESPN Deportes Walt Disney Co.
7 NuvoTV
8 Discovery en Español Discovery Communications
9 Fox Life 21st Century Fox
10 Discovery Familia Discovery Communications
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Hispanic audience of English TV cable (source: Nielsen may 2014)
1 Princess and the Frog, Disney Channel
2 Tarzan, Disney Channel
3 NBA Playoffs – Conference Finals L, TNT
TNT 4 NBA Playoffs – Conference Finals L, ESPN
5 Despicable Me, Disney Channel
6 Tangled, Disney Channel
7 Dr. Seuss Cat in the Hat, Cartoon Network
8 NBA Playoffs – Round 2 L, TNT
9 Meet the Robinsons, Disney Channel
10 Geek Charming, Disney Channel
The post Hispanics reign supreme with technology and shopping appeared first on Voxxi.
