Puppies and cuteness will dominate Super Bowl ads
Who doesnt love puppies? It seems impossible that anyone is immune to their adorable faces and loveable antics. Usually Super Bowl ads are filled with scantily-clad babes in bikinis, but this shift from hot to adorable may be in response to NFLs recent shift of image. SEE ALSO: Danny Trejo goes from villain to vain for the Super Bowl The public has seen the NFL in a different light since the two major domestic violence scandals involving its players. This doesnt mean the Super Bowl will have any less viewers, or that Super Bowl advertisers are not trying to reach these audiences, but rather that advertisers must send out a different message. A spot on the lineup for Super Bowl advertisements is at a record $4.5 million per spot, up from $4 million last year. 95 percent of the spots have already been sold, said Seth Winter, executive vice president of sales and marketing for NBC Sports Group and NBCUniversal News Group, during a press call. “Most advertisers feel [the NFL] is correcting what they see as significant issues,” said Winter. Appetite for the world’s biggest television stage is strong enough that 15 new advertisers have signed up. Many of those that do run ads will be putting distance between themselves and stereotypical macho images, though. Dove promises to challenge the definition of what it means to be a man today. Sultry women are synonymous with Super Bowl car ads, but Toyota is planning to change it up a bit by featuring paralympic athlete Amy Purdy, a double below knee amputee. Budweiser has promised an “emotional story” about how a man and his Clydesdale “help a puppy who has lost his way learn the true meaning of friendship.” SEE ALSO: Healthy foods for your Super Bowl party It will be the third installment in a series of Super Bowl ads Anheuser-Busch has done featuring a horse trainer and his animal friends. Budweiser’s “Puppy Love” ad last year won USA Today’s Super Bowl Ad Meter. It was also the most shared ad online, according to analysis by Unruly, a social video technology company. It seems advertisers are trying to make us cry this year. Tears might seem an odd objective to shoot for between the images of male bodily combat on the gridiron, but for marketers, moving and heartwarming is a smart play.The post Puppies and cuteness will dominate Super Bowl ads appeared first on Voxxi.
Who doesnt love puppies? It seems impossible that anyone is immune to their adorable faces and loveable antics. Usually Super Bowl ads are filled with scantily-clad babes in bikinis, but this shift from hot to adorable may be in response to NFLs recent shift of image.
SEE ALSO: Danny Trejo goes from villain to vain for the Super Bowl
The public has seen the NFL in a different light since the two major domestic violence scandals involving its players. This doesnt mean the Super Bowl will have any less viewers, or that Super Bowl advertisers are not trying to reach these audiences, but rather that advertisers must send out a different message.
A spot on the lineup for Super Bowl advertisements is at a record $4.5 million per spot, up from $4 million last year. 95 percent of the spots have already been sold, said Seth Winter, executive vice president of sales and marketing for NBC Sports Group and NBCUniversal News Group, during a press call.
“Most advertisers feel [the NFL] is correcting what they see as significant issues,” said Winter.
Appetite for the world’s biggest television stage is strong enough that 15 new advertisers have signed up. Many of those that do run ads will be putting distance between themselves and stereotypical macho images, though.
Dove promises to challenge the definition of what it means to be a man today. Sultry women are synonymous with Super Bowl car ads, but Toyota is planning to change it up a bit by featuring paralympic athlete Amy Purdy, a double below knee amputee.
Budweiser has promised an “emotional story” about how a man and his Clydesdale “help a puppy who has lost his way learn the true meaning of friendship.”
SEE ALSO: Healthy foods for your Super Bowl party
It will be the third installment in a series of Super Bowl ads Anheuser-Busch has done featuring a horse trainer and his animal friends.
Budweiser’s “Puppy Love” ad last year won USA Today’s Super Bowl Ad Meter. It was also the most shared ad online, according to analysis by Unruly, a social video technology company.
It seems advertisers are trying to make us cry this year. Tears might seem an odd objective to shoot for between the images of male bodily combat on the gridiron, but for marketers, moving and heartwarming is a smart play.
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The post Puppies and cuteness will dominate Super Bowl ads appeared first on Voxxi.
