24 Hour Fitness® Introduces Innovative Group Exercise Program
bootybarre® Launches Across U.S. Club Markets in 2016
SAN RAMON, Calif.–(BUSINESS WIRE)–24 Hour Fitness, in partnership with world-renowned fitness and wellness
expert Tracey Mallett, is launching bootybarre across club markets in
2016.
Created by Tracey Mallett, bootybarre is a 45 – 60 minute workout
consisting of a dynamic warm-up and upper body work, followed by 30
minutes at the barre. Cardio drills are infused throughout, to keep the
body moving and heart rate up. High-energy music is mixed to keep
participants motivated through to the end and the workout concludes with
Pilates-inspired abdominal and back work, followed by a restorative
stretch.
“As a former dancer, I wanted to create a workout that incorporates
elements of dance conditioning, Pilates and yoga; but modified to suit
all levels of fitness while still being extremely effective and easy on
the joints,” said bootybarre Creator, Tracy Mallet. “bootybarre requires
no prior dance experience and consists of unique deep-toning techniques
with active flexibility, to tone and tighten the whole body in under 60
minutes.
“I’m thrilled to introduce this program to 24 Hour Fitness. It’s
especially effective for people with time-crunched schedules because it
builds total-body strength and flexibility, while keeping your energy
level high.”
bootybarre is safe and efficient, using the resistance of one’s own body
and light weights to tone and strengthen. Each exercise series flows
together seamlessly and in a controlled way to keep the heart rate
elevated and boredom at bay. The controlled movements in a bootybarre
class are focused on proper biomechanics and strengthening not just the
bigger muscles groups, but the smaller stabilizing muscles, which often
get neglected but reduce pressure on joints and the spine.
“Tracey is a master at program development that is first and foremost
fun and engaging, but equally important, that delivers a challenging
progressive and authentic barre workout for total body results,” said
Lashaun Dale, Vice President, Content & Programming, 24 Hour Fitness.
It’s innovative programs like this that continue to expand the fitness
world for our members and inspire them to live their best life.”
About Tracey Mallett, Program Creator, bootybarre®
Tracey Mallett continues to revolutionize the exercise world with her
body changing techniques designed specifically for time-crunched
individuals. A fitness professional for over 20 years, Tracey’s roles
span from television host to author of two books to creator of a
best-selling line of dance and fitness-based DVDs. She is an
International Fitness and Wellness Expert, dancer, choreographer and
Master Pilates Instructor who teaches around the world. She owns her own
fitness and Pilates studio in S. Pasadena, Los Angeles, and is currently
certifying trainers worldwide in the “bootybarre” technique. A former
professional dancer and originally from the UK, she has presented her
workshops at many major professional fitness conferences domestically
and internationally.
About 24 Hour Fitness
Headquartered in San Ramon, Calif., 24 Hour Fitness is a leading health
club industry pioneer, serving nearly 4 million members in 450 clubs
across the U.S. For more than 30 years, the company has been dedicated
to helping members change their lives and reach their individual fitness
goals. With convenient club locations, personal training services,
popular group exercise classes and a variety of strength, cardio and
functional training equipment, 24 Hour Fitness offers fitness solutions
for everyone.
Please visit 24hourfitness.com
for more information and to find the club nearest you.
Contacts
MEDIA CONTACT:
24 Hour Fitness
Karen Bakula,
925-786-4516
Kbakula@24hourfit.com
