$6.5M Raised on Classy for Nonprofits on #GivingTuesday

Three consecutive years of #GivingTuesday growth on Classy results in
company giving back over $166k to nonprofits to date

SAN DIEGO–(BUSINESS WIRE)–#GivingTuesday continued its annual growth trend in 2016, growing in
every aspect of the campaign from overall donation volume to number of
unique donors. #GivingTuesday has been celebrated on the first Tuesday
after Thanksgiving in the United States since 2012, intentionally
following popular holidays such as Black Friday and Cyber Monday.
Developed by the team at Belfar
Center for Innovation and Social Impact at 92nd Street Y
,
#GivingTuesday was designed with a single purpose: to celebrate and
encourage giving.

Classy,
the world’s leading online fundraising platform for social enterprises,
is proud to participate in this global event for the third year in a row
by waiving its platform fees for the entire day of #GivingTuesday. In
2014, Classy’s first year of participating in #GivingTuesday, the
platform gave back $15K to its customers raising money on the platform.
In 2015, Classy expanded its #GivingTuesday support to include a
dedicated microsite offering educational materials to assist nonprofits
in designing and launching #GivingTuesday campaigns. As a result, Classy
customers raised five times the amount from 2014, and Classy was able to
give back $56K to its nonprofit customers.

This year, Classy’s #GivingTuesday support extended beyond the annual
microsite
to also include “how-to” content and ready-to-go email
templates for nonprofits to use in their #GivingTuesday campaigns. Over
1,200 organizations downloaded content from Classy’s #GivingTuesday
microsite leading up to the day of giving, and more than 1,200 customers
had an active campaign running on #GivingTuesday. The day’s success is
summarized by other notable stats, including:

  • Classy gave back nearly $100K in waived fees to customers, a 69%
    increase over 2015
  • Over 64,700 donations were processed on Classy, from over 60,000
    donors from 84 countries
  • The average gift size was $100 and 32% of donations were made from
    mobile devices
  • Monthly giving remained strong on #GivingTuesday with 1,999 recurring
    gifts processed on Classy

“We’re so proud of the thousands of nonprofit organizations on the
platform that grew this #GivingTuesday,” said Scot Chisholm, CEO and
co-founder of Classy. “We know many organizations doubled, even tripled,
their impact on #GivingTuesday this year, which speaks volumes about
their efforts and the progress they drive towards every day.”

Organizations who launched top #GivingTuesday fundraising campaigns on
Classy included:

  • Camp
    Kesem
    , who raised money to fund new chapters to help bring
    hundreds of children whose parents are affected by cancer to the
    organization’s camp experience
  • The
    Trevor Project
    , who set out to raise funds to cover 50,000 minutes
    of support or more for crisis intervention and suicide prevention
    services to lesbian, gay, bisexual, transgender, and questioning
    (LGBTQ) young people ages 13-24
  • Northwestern
    University Dance Marathon, whose campaign
    focused on raising money
    for GiGi’s Playhouse, a nonprofit organization that provides free
    therapeutic programming and support to individuals with Down syndrome
  • Mercy
    For Animals
    , who launched a unique campaign leveraging a triple
    match donation to fund an undercover investigation that exposes the
    abuse of farmed animals worldwide
  • buildOn,
    who also leveraged a matching gift to support their ongoing work to
    elevate expectations for urban youth and empower them to change the
    world

Classy is proud to work alongside over 2,500 nonprofits, some of whom
contributed to making #GivingTuesday 2016 Classy’s biggest single day of
donation volume in the platform’s history. To date, Classy has waived
over $166K in fees to customers on #GivingTuesday.

To learn more, visit: www.classy.org

About Classy

Classy is the world’s leading fundraising platform for social
enterprises that aim to solve social problems more effectively and
efficiently. Since launching in 2011, Classy has helped more than 2,500
social enterprises including Oxfam, World Food Program USA, and National
Geographic to raise hundreds of millions of dollars. Classy also hosts
the Collaborative + Classy Awards to recognize excellence in the social
sector. Based in San Diego, CA, Classy employs a staff of over 200
people and was recently recognized by Fast Company as one of the world’s
10 Most Innovative Companies for Social Good. Classy was also recognized
by Entrepreneur Magazine as one of the 10 Most Brilliant Companies for
Social Impact and listed as a “Rising Star” in the first ever Forbes
Cloud 100 list. Classy is backed by investors including JMI, Mithril,
and Salesforce Ventures. For more information, visit www.classy.org
or follow Classy on Twitter: @Classy.

Contacts

Classy
Erin Hall, 619-961-1892
ehall@classy.org
TW:
@Classy