A Fitness Solution for the Other 77% – Multisensory Fitness Inc. Launches SMARTfit Cognitive Training & Exercise Games

OXNARD, Calif.–(BUSINESS WIRE)–The figures are staggering. But not surprising.

Only 23% of Americans utilized a health club in 2014, meaning 77% of the
population has little access to the proper tools for exercise. Just 29%
of high school students exercise 60 minutes per day.

As a result, 69% of American adults are overweight. 17% of American
children are not only overweight, but obese.

Throughout the country, people don’t want to work out. Exercise can seem
boring and tedious. But it doesn’t have to be.

Southern California health and wellness company, Multisensory
Fitness, Inc.
, is changing how people think about mental and
physical fitness by making exercise enjoyable and accessible with its
SMARTfit exercise gaming walls and training pods.

“SMARTfit attracts not only your attention, but your intention,” MFI
CEO Cathi Lamberti
said. “SMARTfit captivates users unlike any other
exercise system on the market. People want to keep playing, without ever
recognizing the brain and body exercise they’re receiving.”

A priority for Lamberti and SMARTfit is addressing childhood obesity and
inactivity, and ensuring children are exercising everyday.

Recent data from Kaiser Permanente suggests youth spend 8.5 hours/day
interacting with media, watching television, using smartphones, and
playing video games.

This is a leading factor in childhood obesity. While researchers around
the world spend hours working to develop complex solutions, SMARTfit has
utilized the problem, itself, to develop a simple solution.

“If kids want to play computer games, let them play,” Lamberti said.
“But let them interact with ‘wellness computer games’ in a multisensory
environment that stimulates brain and body.”

SMARTfit smart walls have seen success at Parks & Rec centers, YMCAs,
JCCs, and Boys & Girls Clubs. Facilities are introducing SMARTfit’s
range of fitness gaming systems, from the SMARTfit ProTrainer to the
wireless PlayPods.

“We installed the SMARTfit Trainer, and the kids, staff, board, and
community love it,” Eden (NC) B&GC Executive Director Amy Nalley said.
“SMARTfit addresses the mind, body, and soul with academic features as
well as increased physical activity, cognitive enhancement, and fun.”

SMARTfit has been shipping since December 2014, and is already used in
over 200 sites in 6 countries. For more information, visit their site
and blog at www.MultisensoryFitness.com
or contact Cathi Lamberti at (805)895-6035 or Cathi@multisensoryfitness.com.


Multisensory Fitness, Inc.
Cathi Lamberti, (805)895-6035